Re: A Dying Business
FilioScotia said:
Conglomerates are killing this business.
AMEN! When members of my family began in the radio business, 40+ years ago, it was a career for them and a wonderful one at that. Yet, when I informed my family in the mid 90s that I, too, wanted to follow in my family's footsteps and pursue a radio career, I was met, not with praise, but, with extreme concern. (This was about the time of the deregulation in 1996.)
It took me a very brief time in the business to realize that my family's concerns were valid and that radio was not for me. I've always led a life of some structure and in today's radio market, the changes are too frequent. I've been far more successful and far happier, away from the business than I ever was during my short time in the business. As I said in another post, 13.0 ratings used to be a commonplace; now, 6 will get you in the top 5. No one is listening and few, beyond the business, (the potential listeners), care.
The product that corporate radio is producing today is not a good product, regardless of how much money Clear Channel and the other big corporations make, financially, or how they try to sugarcoat the product and discuss how "perfect" everything is. (I say that as an ex-CC employee who, while terminated, was done a huge favor by the termination, as I got away from the business and am more successful now, following a different career path.) If you offer a bad product, you'll obviously receive bad results (aka fewer listeners).
I still respect the DJs, PDs, and other personnel who battle the day-to-day corporate dismantling of the radio business, but without question, the large conglomerates have changed the business so much that only memories remain of how it was when my family called it a "career." Radio has been likened to a slow death spiral, by some, for years thanks to the Internet, iPod, and CD popularity; I fear the death spiral, thanks to the conglomerates, is gaining ground in its ability to create the complete DEATH of radio, as we once knew it. Even in my respect for those still actively employed in radio and appreciation for the family members who once worked when radio was still good, I find myself listening less and less, these days. There are just so many other more appealing options than the product that radio is producing.
It's sad, though. Very, very sad, and I'm not surprised that the job of "radio announcer" is disappearing. Automation is the future and likely, the end. I am still fairly young (mid-30s) and I would and could not bring myself to recommend the business to any young person, today --- not in its current form. I've always heard there's a rock bottom for everything; radio couldn't get much lower than it is now.