clouseau said:Besides the comical charactarizations... In the traditional radio business model, everyone has to buy a radio. It's actually interesting, for what you describe I'm sure is a fairly accurate description of radio in the very early days. Not so much with the short range, but those early AMers we only a couple of hundred watts at first. Nothing you say above has any bearing on "Traditional radio business model".,
That's what's known as "missing the point." Yes, everyone has to buy a radio, but with 800 million radios already in the hands of US consumers and analog radios still being sold at much lower cost and in much greater quantity than HD radios, the listening public will have to be convinced that HD offers a better product. They're clearly not convinced, and the marketing of HD so far doesn't bode well toward changing that attitude. When you have the majority of those responding to surveys believing that they're already receiving HD without buying a new radio, you know that the marketing types need to get their act together. When they start this year's marketing push in mid-November (many months after Christmas-season ad campaigns were planned and finalized), you can see that they haven't a clue what they're doing.
clouseau said:Funny how you ANTI HD guys are quick to HD a marketplace failure and compare it's roll out speed to satellite when it HASN'T Even received final approval yet.
"Final approval" is irrelevant to this discussion, since there are over 1000 stations on the air with HD, from all the major group owners and many stand-alones. None of them felt the need to wait for "final approval."
clouseau said:It has better audio specs on FM. Better Sound = More Money.
That has never happened in the history of radio...not in the past, not now, not ever. Since the advent of commercial programming in the 1920s, new tech has NEVER driven sales of radios. The only thing that even remotely resembles this is the move of most music programming from AM to FM...but there, most industry experts agree that it was a shift in programming, not the tech (which had already been around for 30 years at that point) that drove the move to FM. The "better sound=more money" argument is one that hasn't ever worked, and yet the radio business is latching onto it as though it has never failed in the past. They just don't learn.
clouseau said:Your assertion is just plain wrong. And clearly broadcasters think you're wrong or they wouldn't be doing it.
No, his assertion is just plain correct. It's supported by facts and history. The fact that broadcasters are "doing it" just shows how they are deluding themselves and failing to learn from their own history.
clouseau said:Look for it VERY soon. Count it in Months.
We who work in radio were told that at least three times before. I'll believe it when I see it.