BobOnTheJob said:
Why bother having radios in cell phones if that's all the local heritage news station airing the suggestion of radios in cell phones can offer?
First of all, what was the source of the spot you heard? Was it one of the ABC net positions? Or was it local? Probably the former, because it's an NAB core agenda position.
The point is that if FM in cell phones is to be mandated, there most likely will be some sort of equal mandate made on radio, that stations will be required to provide some form of local information. There are a lot of people advocating such a a local service mandate without the FM chip. But local service costs money, and it's possible to fund it with additional platforms like cell phone. It's a bigger issue than simply broadcasting status quo programming on cell phones, which is what you suggest.
This past week, there were some radio stations in parts of the country that went out of their way to provide emergency information. There were probably a lot more that did nothing, even though tornadoes were sweeping through. It would be nice to allow advantages like radio in cell phones to only receive stations that provide emergency information. But typically, regulations can't be that selective. But it's a good discussion to have, and I think that's what the spot you heard was advocating.