Remember, WSB is the highest rated Talk stations in a Top 10 market. (WSB is #2 in the Atlanta ratings, as is KFI in Los Angeles. WGN is tied for #1 in Chicago. But WGN and KFI are in the fives. WSB is in the sevens. That's even more amazing since Talk stations do poorly in most Southern and Southwestern markets. No Talk station makes the Top 10 in Dallas or Houston.)
Boortz and Clark Howard are a big part of WSB's ratings and they're both syndicated to many Cox Talk stations around the Country. So Boortz and Howard must be doing something right.
A few months ago, when Boortz made those over-the-line racially insenstive remarks about shooting car jackers with the added words "Yo-yo-yo" I thought Cox would have to suspend him for a week. Especially when he edited the "yo-yo-yo" comment out of the tape when he later replayed his remarks, saying they were not racist. The adding of yo-yo-yo and then the subsequent editing should have merited some penalty. But Cox stood by him.
I lump Boortz in with most conservative Talk hosts. He's probably a bit smarter and more moderate than he allows his audience to know. He realizes the key to big ratings is to throw red meat to older, white conservative listeners who think the world is going to hell and liberalism is the reason. I don't like Boortz but I recognize that he's valubale to WSB as long as Talk Radio favors far-right programming. While Boortz and Howard are syndicated, most WSB listeners know they are Atlanta-based and think of them as local hosts.
Gregg
[email protected]
Boortz and Clark Howard are a big part of WSB's ratings and they're both syndicated to many Cox Talk stations around the Country. So Boortz and Howard must be doing something right.
A few months ago, when Boortz made those over-the-line racially insenstive remarks about shooting car jackers with the added words "Yo-yo-yo" I thought Cox would have to suspend him for a week. Especially when he edited the "yo-yo-yo" comment out of the tape when he later replayed his remarks, saying they were not racist. The adding of yo-yo-yo and then the subsequent editing should have merited some penalty. But Cox stood by him.
I lump Boortz in with most conservative Talk hosts. He's probably a bit smarter and more moderate than he allows his audience to know. He realizes the key to big ratings is to throw red meat to older, white conservative listeners who think the world is going to hell and liberalism is the reason. I don't like Boortz but I recognize that he's valubale to WSB as long as Talk Radio favors far-right programming. While Boortz and Howard are syndicated, most WSB listeners know they are Atlanta-based and think of them as local hosts.
Gregg
[email protected]
