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Ratings archive??

OC Radio Geek

OC Radio Geek

Is there a ratings archive online? I would like to look up radio ratings from the early 80's in L.A. Is there anything out there?
 
I've never seen any site online with that information. There are a couple of radio history sites geared toward a certain city that has some old ratings data (Dallas, New York).

This might help, here's the 12+ ratings for the top 10 stations in 1980 for L.A.

Spring 1980

KABC--7.0
KBIG--5.7
KMET--4.9
KJOI--4.8
KNX--4.8
KFWB--4.2
KLAC--4.2
KRLA--3.8
KRTH--3.5
KIIS (FM)--3.3

Fall 1980

KABC--6.9
KBIG--5.1
KFWB--5.0
KJOI--4.3
KNX--4.2
KRLA--4.1
KLAC--3.7
KMET--3.6
KIIS (FM)--3.3
KRTH--3.2
 
briancraig said:
I've never seen any site online with that information. There are a couple of radio history sites geared toward a certain city that has some old ratings data (Dallas, New York).

This might help, here's the 12+ ratings for the top 10 stations in 1980 for L.A.

Spring 1980

KABC--7.0
KBIG--5.7
KMET--4.9
KJOI--4.8
KNX--4.8
KFWB--4.2
KLAC--4.2
KRLA--3.8
KRTH--3.5
KIIS (FM)--3.3

Fall 1980

KABC--6.9
KBIG--5.1
KFWB--5.0
KJOI--4.3
KNX--4.2
KRLA--4.1
KLAC--3.7
KMET--3.6
KIIS (FM)--3.3
KRTH--3.2
Click to expand...

Can you please site your source for this information? I would like to look at other years too. Thanks!
 
ocer said:
You can get ratings back to mid-2001 by typing radioandrecords.com into the website archive.org
Click to expand...

Archive.org is a pretty neat site. Love that Way Back Machine!
 
OCradiodude said:
ocer said:
You can get ratings back to mid-2001 by typing radioandrecords.com into the website archive.org
Click to expand...

Archive.org is a pretty neat site. Love that Way Back Machine!
Click to expand...

Thanks man! Let's trade airchecks. I have emailed and messaged you about it.
 
My source is a now defunct trade magazine called Television/Radio Age. My local library has a complete run and they printed the Arbitron ratings of either the top 5 or top 10 stations for each market from about 1972 to 1989 when they ceased publication.
 
briancraig said:
My source is a now defunct trade magazine called Television/Radio Age. My local library has a complete run and they printed the Arbitron ratings of either the top 5 or top 10 stations for each market from about 1972 to 1989 when they ceased publication.
Click to expand...

Hmm..really? Do you have the ratings for 1983 & 1984 in Los Angeles?
 
Radio and Records has, over the years, been the most consistent about printing Arbitron numbers. If I recall correctly, they've been printing them since the beginning of the paper back in 1973. Unfortunately, their online database only goes back to 2001.

A friend of mine who was a Los Angeles PD in the 1970s gave me a few Xeroxed pages covering Fall 1976 to Fall 1979. It's 12+ info. If I can get some time to type it all in, I'll post.

---Michael Hagerty
 
Okay, here we go:

Fall 1976 Arbitron M-S 6AM-12MID Total Persons 12+ Share

1. KABC (talk) 6.7
2. KBIG (beautiful) 5.9
3. KHJ (top 40) 5.3
4. KJOI (beautiful) 4.9
5. KNX (news) 4.8
6. KFWB (news) 3.9
7. KLOS (AOR) 3.8
7. KNX-FM (soft rock) 3.8
9. KMPC (a/c) 3.6
10. KDAY (r&B) 3.3
10. KRLA (top 40) 3.3
12. KIQQ (top 40) 3.2
13. KFI (top 40) 2.9
14. KMET (AOR) 2.7
15. KOST (beautiful) 2.4
15. KPOL (beautiful) 2.4
17. KLAC (country) 2.3
18. KRTH (oldies) 1.9
19. KIIS-FM (a/c) 1.8
20. KWST (AOR) 1.7
21. KPOL-FM (beautiful) 1.6
22. KEZY (top 40) 1.5
23. KIIS-AM (a/c) 1.4
24. KUTE (r&b) 1.3
25. KBCA (jazz) 1.2
25. KFAC-FM (classical) 1.2
25. KLVE (beautiful) 1.2
28. KBRT (beautiful) 1.0
28. KNOB (jazz) 1.0
28. KWKW (Spanish) 1.0
28. XETRA (beautiful) 1.0
32. KALI (Spanish) 0.8
32. KIEV (talk) 0.8
32. KJLH (r&b) 0.8
35. KFAC (classical) 0.7
35. KGRB (big band) 0.7
35. KWIZ (anybody know what KWIZ was in fall '76?) 0.7
38. KGER (how about KGER?) 0.5
38. KROQ-FM (AOR) 0.5
40. KGBS (country) 0.4
40. KGIL (a/c) 0.4
40. KNAC (AOR) 0.4

---Michael Hagerty
 
Okay. Here goes. I'll keep it to stations with a 1.0 share or better:

Arbitron October/November 1976 M-S 6AM-12MID 12+ Shares

1. KABC (talk) 6.7
2. KBIG (beautiful) 5.9
3. KHJ (top 40) 5.3
4. KJOI (beautiful) 4.9
5. KNX (news) 4.8
6. KFWB (news) 3.9
7. KLOS (aor) 3.8
7. KNX-FM (soft rock)
9. KMPC (a/c) 3.6
10. KRLA (top 40) 3.3
10. KDAY (r&b) 3.3
12. KIQQ (top 40) 3.2
13. KFI (top 40) 2.9
14. KMET (aor) 2.7
15. KOST (beautiful) 2.4
15. KPOL (beautiful) 2.4
16. KLAC (country) 2.3
18. KRTH (oldies) 1.9
19. KIIS-FM (a/c) 1.8
20. KWST (beautiful) 1.7
21. KPOL-FM (beautiful) 1.6
22. KEZY (top 40) 1.5
23. KIIS-AM (a/c) 1.4
24. KUTE (r&b) 1.3
25. KBCA (jazz) 1.2
25. KFAC-FM (classical) 1.2
25. KLVE (beautiful) 1.2
28. KBRT (beautiful) 1.0
28. KNOB (jazz) 1.0
28. KWKW (spanish) 1.0

---Michael Hagerty
 
Arbitron October/November 1977 M-S 6AM-12MID 12+ Shares

1. KBIG (beautiful) 6.8
2. KABC (talk) 5.8
3. KJOI (beautiful) 4.4
4. KNX (news) 4.0
5. KFWB (news) 3.9
6. KLOS (aor) 3.6
6. KNX-FM (soft rock) 3.6
8. KHJ (top 40) 3.5
8. KMPC (a/c) 3.5
10. KRTH (a/c) 3.4
11. KFI (top 40) 3.1
12. KLAC (country) 2.9
13. KMET (aor) 2.8
14. KIIS-FM (a/c) 2.7
15. KDAY (r&b) 2.6
16. KRLA (oldies) 2.5
17. KIQQ (top 40) 2.4
18. KTNQ (top 40) 2.1
19. KPOL-FM (beautiful) 2.0
20. KPOL (beautiful) 1.8
20. KWKW (Spanish) 1.8
20. KWST (beautiful) 1.8
23. KOST (beautiful) 1.7
24. KIIS-AM (a/c) 1.6
25. KLVE (beautiful) 1.5
26. KALI (Spanish) 1.3
26. KBCA (jazz) 1.3
28. KUTE (r&b) 1.1
29. KEZY (top 40) 1.0
29. KKTT (r&b) 1.0

---Michael Hagerty
 
Arbitron October/November 1978 M-S 6AM-12MID 12+ Shares

1. KABC (talk) 6.5
2. KBIG (beautiful) 6.0
3. KJOI (beautiful) 5.3
4. KMET (aor) 4.9
5. KNX (news) 4.3
6. KFWB (news) 4.2
7. KLAC (country) 3.9
8. KOST (beautiful) 3.3
9. KMPC (a/c) 3.1
9. KNX-FM (soft rock) 3.1
11. KRTH (a/c) 3.0
12. KHJ (top 40) 2.7
13. KFI (top 40) 2.6
13. KRLA (oldies) 2.6
13. KUTE (disco) 2.6
16. KDAY (r&b) 2.5
17. KLOS (aor) 2.4
18. KIIS-FM (disco) 2.1
18. KTNQ (top 40) 2.1
20. KZLA-FM (a/c) 2.0
21. KALI (Spanish) 1.9
22. KIQQ (top 40) 1.8
23. KLVE (Spanish) 1.7
24. KFAC-FM (classical) 1.6
25. KWKW (Spanish) 1.4
26. KHTZ (country) 1.3
26. KWST (aor) 1.3
28. KKGO (jazz) 1.1
29. KIIS (disco) 1.0
29. KROQ-FM (aor/punk) 1.0

---Michael Hagerty
 
Arbitron October/November 1979 M-S 6AM-12MID 12+ Shares

1. KBIG (beautiful) 6.1
2. KABC (talk) 6.0
3. KMET (aor) 5.8
4. KJOI (beautiful) 4.9
5. KLAC (country) 4.3
6. KFWB (news) 4.1
7. KNX (news) 4.0
8. KRTH (a/c) 3.8
9. KRLA (oldies) 3.7
10. KFI (top 40) 3.3
11. KIIS-FM (disco) 2.8
11. KMPC (a/c) 2.8
11. KOST (beautiful) 2.8
14. KNX-FM (soft rock) 2.7
15. KUTE (disco) 2.6
16. KDAY (r&b) 2.4
16. KHJ (top 40) 2.4
18. KHTZ (top 40) 2.2
18. KLOS (aor) 2.2
20. KZLA-FM (a/c) 1.9
21. KTNQ (Spanish) 1.6
22. KALI (Spanish) 1.5
22. KIQQ (top 40) 1.5
22. KLVE (Spanish) 1.5
25. KKGO (jazz) 1.4
26. KFAC-FM (classical) 1.2
26. KGFJ (r&b) 1.2
28. KWKW (Spanish) 1.1
28. KWST (aor) 1.1
30. KGRB (big band) 0.9

---Michael Hagerty
 
Thanks Michael! This is excellent!!!
 
OC: Happy to do it. That's all the Arbitron I have. I do have Pulse ratings for Los Angeles from Fall 1966-Fall 1974, if there's interest.

---Michael Hagerty
 
FALL 1983, Persons 12+
(This was the 2nd #1 book for KIIS, and their 5th straight up book.)

8.1 KIIS-F
5.2 KABC
5.0 KBIG
4.4 KJOI
3.8 KMET
3.7 KNX
3.6 KLOS
3.5 KFWB
3.2 KPRZ
2.8 KMPC
2.7 KOST
2.6 KIQQ
2.6 KRTH
2.6 KROQ
2.4 KJLH
2.3 KMGG
2.1 KTNQ
2.1 KWKW
2.1 KHTZ
2.1 KUTE
1.9 KFI
1.9 KZLA
1.8 KRLA
1.8 KALI
1.8 KNOB
1.6 KLAC
1.6 KNX-FM
1.6 KACE
1.4 KKGO
1.3 KDAY
1.3 KFAC
1.2 KLVE
1.0 XETRA
1.0 KKTT
 
Domingo, you are the best! This is exactly what I was looking for!!!! Thank you so much.
 
OC: no problem. Private message me if there are any other specific books/stations you need detail on.

Michael: I'd love to see those Pulse numbers, any way I could get a copy?
 
Domingo said:
OC: no problem. Private message me if there are any other specific books/stations you need detail on.

Michael: I'd love to see those Pulse numbers, any way I could get a copy?
Click to expand...

Domingo: The originals are pretty fragile and locked away. I've transcribed them into a notebook and will post them here starting tomorrow.

---Michael Hagerty
 
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