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Ratings archive??

Domingo said:
FALL 1983, Persons 12+
(This was the 2nd #1 book for KIIS, and their 5th straight up book.)

KIIS-FM's big number and KNX-FM's small one make it really clear why KNX-FM flipped to KKHR in August of that year.

I'm surprised KROQ wasn't bigger than a 2.6.

---Michael Hagerty


8.1 KIIS-F
5.2 KABC
5.0 KBIG
4.4 KJOI
3.8 KMET
3.7 KNX
3.6 KLOS
3.5 KFWB
3.2 KPRZ
2.8 KMPC
2.7 KOST
2.6 KIQQ
2.6 KRTH
2.6 KROQ
2.4 KJLH
2.3 KMGG
2.1 KTNQ
2.1 KWKW
2.1 KHTZ
2.1 KUTE
1.9 KFI
1.9 KZLA
1.8 KRLA
1.8 KALI
1.8 KNOB
1.6 KLAC
1.6 KNX-FM
1.6 KACE
1.4 KKGO
1.3 KDAY
1.3 KFAC
1.2 KLVE
1.0 XETRA
1.0 KKTT
Click to expand...
 
I believe that KROQ did not start to achieve better numbers until after KMET went off air.
 
Here we go with the Pulse ratings for Fall 1966-1974. I don't know what some of the formats were in these years. If you know, please comment.

Pulse November/December 1966 Total Audience Share

1. KHJ (top 40) 9.0
1. KMPC (mor) 9.0
1. KLAC (talk) 9.0
4. KFI (mor) 7.0
4. KPOL (beautiful) 7.0
4. KRLA (top 40) 7.0
7. KABC (talk) 4.0
7. KFAC (classical) 4.0
7. KFWB (top 40) 4.0
7. KNX (mor) 4.0
7. XETRA (news) 4.0
12. KGFJ (r&b) 3.0
12. KWIZ (?) 3.0
12. KWKW (Spanish) 3.0
15. KFOX (country) 2.0
15. KGBS (country) 2.0
15. KGIL (mor) 2.0
18. KALI (Spanish) 1.0
18. KBBI-FM (?-107.5 FM...later KLVE) 1.0
18. KBIG-AM (beautiful) 1.0
18. KBLA (top 40) 1.0
18. KBMS (?-105.9...later KWST) 1.0
18. KGER (religious) 1.0
18. KHJ-FM (top 40-simulcast) 1.0
18. KUTE-FM (?) 1.0
18. KWIZ-FM (?) 1.0
18. KWOW (?) 1.0

---Michael Hagerty
 
Pulse November/December 1967 Total Audience Share

1. KHJ (top 40) 9.0
1. KLAC (talk) 9.0
3. KMPC (mor) 8.0
3. KPOL (beautiful) 8.0
5. KFI (mor) 6.0
5. KRLA (top 40) 6.0
7. KABC (talk) 5.0
7. KFWB (top 40) 5.0
9. KFOX (country) 4.0
9. KGFJ (r&b) 4.0
9. KWIZ (?) 4.0
9. XETRA (news) 4.0
13. KALI (Spanish) 3.0
13. KFAC (classical) 3.0
13. KGBS (country) 3.0
13. KGIL (mor) 3.0
13. KNX (mor) 3.0
18. KWKW (Spanish) 2.0
19. KBCA-FM (jazz) 1.0
19. KFAC-FM (classical) 1.0
19. KOST-FM (beautiful) 1.0
19. KUTE-FM (?) 1.0

---Michael Hagerty
 
Pulse November/December 1968 Total Audience Share

1. KHJ (top 40) 13.0
2. KFWB (news) 11.0
3. KMPC (mor) 8.0
4. KLAC (talk) 7.0
5. KPOL (beautiful) 6.0
6. KABC (talk) 5.0
6. KNX (news) 5.0
8. KFI (mor) 4.0
8. KFOX (country) 4.0
8. KGFJ (r&b) 4.0
8. KRLA (top 40) 4.0
12. KALI (Spanish) 3.0
12. KGIL (mor) 3.0
12. KOST-FM (beautiful) 3.0
12. KWIZ (?) 3.0
16. KBBQ (country) 1.0
16. KBCA-FM (jazz) 1.0
16. KEZY (top 40) 1.0
16. KFAC (classical) 1.0
16. KHJ-FM (a/c) 1.0
16. KMET-FM (aor) 1.0
16. KRKD (mor) 1.0
16. KWKW (Spanish) 1.0
16. XERB (r&b) 1.0

---Michael Hagerty
 
Pulse November/December 1969 Total Audience Share

1. KHJ (top 40) 12.8
2. KGFJ (r&B) 8.0
3. KRLA (top 40) 7.3
4. KABC (talk) 6.5
5. KFWB (news) 6.3
6. KPOL (beautiful) 5.8
7. KMPC (mor) 4.8
8. KBCA-FM (jazz) 3.8
9. KALI (Spanish) 3.5
10. KNX (news) 3.3
11. KFOX (country) 3.0
12. KFI (mor) 2.8
12. KWKW (Spanish) 2.8
14. KMET-FM (aor) 2.5
14. KWIZ (?) 2.5
16. KOST-FM (beautiful) 2.3
17. KHJ-FM (a/c) 2.0
18. KUTE-FM (?) 1.5
18. KWST-FM (beautiful) 1.5
20. KGIL (mor) 1.3
20. KLAC (mor) 1.3

---Michael Hagerty
 
Pulse November/December 1970 Total Audience Share

1. KABC (talk) 10.8
2. KHJ (top 40) 9.0
3. KGFJ (r&b) 6.3
4. KFWB (news) 5.8
5. KPOL (beautiful) 4.3
6. KRLA (top 40) 4.0
7. KMPC (mor) 3.8
8. KALI (Spanish) 3.3
8. KFOX (country) 3.3
8. KBCA-FM (jazz) 3.3
11. KFAC (classical) 2.8
12. KIIS (a/c) 2.5
12. KNX (news) 2.5
12. XETRA (beautiful) 2.5
15. KFI (mor) 2.3
15. KHJ-FM (a/c) 2.3
15. KMET-FM (aor) 2.3
15. KWKW (Spanish) 2.3
19. KEZY (top 40) 2.0
19. KWST-FM (beautiful) 2.0
21. KOST-FM (beautiful) 1.8
21. KWIZ (?) 1.8
23. KLAC (mor) 1.5
23. KPPC-FM (aor) 1.5
25. KUTE (?) 1.3
26. KDAY (top 40) 1.0
26. KSRF (beautiful) 1.0
26. XEGM (Spanish) 1.0

---Michael Hagerty
 
Pulse November/December 1971 Total Audience Share

1. KHJ (top 40) 9.3
2. KABC (talk) 8.0
3. KGFJ (r&b) 7.0
4. KNX (news) 4.8
5. KJOI-FM (beautiful) 4.5
6. KFWB (news) 4.3
7. KMPC (mor) 4.0
7. KRLA (top 40) 4.0
9. KGBS (a/c) 3.8
9. KPOL (beautiful) 3.8
11. KDAY (top 40) 3.3
11. KLAC (country) 3.3
13. KFI (mor) 3.0
14. KLOS-FM (aor) 2.8
15. KOST-FM (beautiful) 2.5
15. KHJ-FM (a/c) 2.5
17. KFOX (country) 2.3
17. KIIS (a/c) 2.3
19. KALI (Spanish) 2.0
19. KEZY (top 40) 2.0
21. KKDJ-FM (top 40) 1.5
21. KWKW (Spanish) 1.5
23. KBCA-FM (jazz) 1.3
23. KFAC (classical) 1.3
23. KPPC-FM (aor) 1.3
23. KGIL (mor) 1.3
27. XETRA (beautiful) 1.0

---Michael Hagerty
 
Pulse November/December 1972 Total Audience Share

1. KABC (talk) 9.3
2. KHJ (top 40) 5.8
3. KLAC (country) 4.5
4. KGFJ (r&B) 4.3
4. KRTH (oldies) 4.3
6. KALI (Spanish) 4.0
6. KFI (mor) 4.0
6. KNX (news) 4.0
9. KJOI-FM (beautiful) 3.8
9. KLOS-FM (aor) 3.8
11. KMPC (mor) 3.3
12. KPOL (beautiful) 2.8
13. KFWB (news) 2.5
13. KRLA (top 40/aor) 2.5
13. KWST-FM (beautiful) 2.5
16. KEZY (top 40) 2.3
16. KGBS (a/c) 2.3
16. KIIS (a/c) 2.3
16. KMET-FM (aor) 2.3
20. XETRA (beautiful) 2.0
21. KBCA-FM (jazz) 1.8
21. KDAY (top 40/aor) 1.8
21. KKDJ-FM (top 40) 1.8
24. KFAC (classical) 1.3
24. KNOB-FM (jazz) 1.3
24. KPOL-FM (beautiful) 1.3
24. KPPC-FM (aor) 1.3
24. KWKW (Spanish) 1.3
24. XEPRS (r&b) 1.3
30. KFAC-FM (classical) 1.0
30. KOST-FM (beautiful) 1.0

---Michael Hagerty
 
Pulse November/December 1973 Total Audience Share

1. KHJ (top 40) 5.4
2. KABC (talk) 5.0
3. KFWB (news) 4.3
4. KLOS-FM (aor) 4.1
5. KFI (mor) 3.6
5. KGFJ (r&b) 3.6
5. KNX (news) 3.6
8. KMPC (mor) 3.5
9. KLAC (country) 3.3
10. KALI (Spanish) 3.2
11. KPOL (beautiful) 3.0
12. KKDJ-FM (top 40) 2.9
13. KRTH-FM (oldies) 2.7
14. KJOI-FM (beautiful) 2.6
15. KFOX (country) 2.2
16. KIIS (a/c) 2.1
16. KWKW (Spanish) 2.1
18. KWST (beautiful) 1.8
19. KMET-FM (aor) 1.7
20. KNX-FM (soft rock) 1.6
21. KOST-FM (beautiful) 1.5
21. KWIZ (?) 1.5
23. KDAY (top 40/aor) 1.4
23. KEZY (top 40) 1.4
23. KRLA (a/c) 1.4
26. KGBS (a/c) 1.3
27. XETRA (beautiful) 1.2
28. KFAC (classical) 1.1
29. KIQQ (top 40) 1.0

---Michael Hagerty
 
Pulse November/December 1974 Total Audience Share

1. KABC (talk) 7.2
2. KHJ (top 40) 6.3
3. KDAY (r&b) 4.6
4. KFWB (news) 4.3
5. KNX (news) 4.2)
6. KJOI-FM (beautiful) 4.1
6. KLAC (country) 4.1
8. KLOS-FM (aor) 3.9
9. KMPC (mor) 3.6
10. KALI (Spanish) 3.3
11. KRTH-FM (oldies) 3.1
12. KGFJ (r&b) 2.5
12. KNX-FM (soft rock) 2.5
14. KFI (mor) 2.3
14. KMET-FM (aor) 2.3
16. KBCA-FM (jazz) 2.1
16. KWST-FM (beautiful) 2.1
18. KBIG-FM (beautiful) 2.0
18. KFOX (country) 2.0
20. KPOL (beautiful) 1.8
21. KKDJ-FM (top 40) 1.7
21. KWKW (Spanish) 1.7
23. KJLH-FM (r&b) 1.4
24. KIIS (a/c) 1.3
24. KIQQ (top 40) 1.3
24. KRLA (a/c) 1.3
24. KUTE-FM (r&b) 1.3
28. KEZY (top 40) 1.3
28. KFAC (classical) 1.2
28. KWIZ (?) 1.2
28. XETRA (beautiful) 1.2
32. KPOL-FM (beautiful) 1.1

---Michael Hagerty

That's it. If someone has 1975 and will post, we've got 1966-1979 covered.
 
Wow! KHJ had a 13.0 share in 1968. That is incredible!!
 
michael hagerty said:
That's it. If someone has 1975 and will post, we've got 1966-1979 covered.
Click to expand...

Arbitron
October/November 1975 Persons 12+

1. KABC 6.9
2. KHJ 5.4
3. KJOI 5.3
4. KBIG 5.1
5. KDAY 4.6
6. KMPC 4.4
7. KFWB 4.1
8. KNX 3.9
9. KFI 3.8
10. KLOS 3.5
11. KNX-FM 3.3
12. KLAC 2.9
13. KIQQ 2.7
14. KLVE 2.5
15. KRTH 2.4
16. KPOL 2.0
17. KOST 1.7
18. KWKW 1.6
19. KMET 1.5
19. KIIS-FM 1.5
21. KGFJ 1.4
21. KPOL-FM 1.4
23. KIIS 1.2
23. KFAC-FM 1.2
25. XETRA 1.1
25. KUTE 1.1
25. KWST 1.1
28. KRLA 1.0
 
Michael and Domingo,

What a kick to see those old call letters, formats and ratings from back in the day! Thank you both very much! You are truly scholars of LA Radio.
 
michael hagerty said:
Domingo: The originals are pretty fragile and locked away. I've transcribed them into a notebook and will post them here starting tomorrow.

---Michael Hagerty
Click to expand...

If you have any interest in preserving as well as making accessable this data I can provide room for it on www.americanradiohistory.com and create a market by market page where ratings data, preferably scans of the originals, can be placed.
 
Domingo said:
michael hagerty said:
That's it. If someone has 1975 and will post, we've got 1966-1979 covered.
Click to expand...

Arbitron
October/November 1975 Persons 12+

1. KABC 6.9
2. KHJ 5.4
3. KJOI 5.3
4. KBIG 5.1
5. KDAY 4.6
6. KMPC 4.4
7. KFWB 4.1
8. KNX 3.9
9. KFI 3.8
10. KLOS 3.5
11. KNX-FM 3.3
12. KLAC 2.9
13. KIQQ 2.7
14. KLVE 2.5
15. KRTH 2.4
16. KPOL 2.0
17. KOST 1.7
18. KWKW 1.6
19. KMET 1.5
19. KIIS-FM 1.5
21. KGFJ 1.4
21. KPOL-FM 1.4
23. KIIS 1.2
23. KFAC-FM 1.2
25. XETRA 1.1
25. KUTE 1.1
25. KWST 1.1
28. KRLA 1.0
Click to expand...

Ah...AM radio before the days of FM domination and all of the computer interference.

Interesting to see the numbers for KWKW back when it was at 1300 on that directional signal. ;)
 
Thanks for posting these, Michael. Very interesting reading for somebody like me who was a radio junkie as teenager in the late 60s and early 70s. I was not aware of how the stations were rated at the time, though I knew KHJ and KABC tended to dominate. A couple of comments:

We've talked in a different forum about KRLA's "Music Power" format in 69-70, and about how that usually clueless station gave KHJ a run for it's money for awhile. Their ratings improvement between 68 and 69 seemed to show it was working.

Though aging hippies and other old early 70s AOR radio fans talk lovingly about KMET (and briefly KPPC), my memory has always been that the most popular AOR station in the early 70s was KLOS. The ratings here indicate that was true. I guess it gives further proof that tight playlists usually win out - KLOS's "Rock N' Stereo" format was AOR to a point, but was very hit-driven.
 
Llew:
It was KLOS that made FM rock mass-appeal, playing a lot of hits (and a few key cuts) in stereo when KHJ was mired in Donny Osmond, Gallery, John Denver and Helen Reddy. It claimed the 18-34 year olds first (they were old enough to remember back in '67 or '68 when KHJ played what mattered)...and then the teens.
Of course, by the end of the decade KLOS got blown away by KMET, which still wasn't a tight-playlist operation...they succeeded on attitude.
And then came KROQ, which made its own hits.

---Michael Hagerty
 
Interesting analysis regarding 70's and 80's rock radio. Rolling forward, one could say that it was KPWR that made hip-hop mass appeal. It did for hip-hop what KLOS did for rock.
 
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