E
EnergyDeKalb2
Guest
Maybe this varies by market, I am not sure because I am not in the radio business myself, but am a fan of radio and all the shennanigans that happen there.
How long is a station generally given to make a move up in the ratings book before they dump a format? Is this different in a market like Chicago than you would find in a smaller market like Quad-Cities, Rockford, Peoria, etc?
What sparked this was the note about Love 100.3 and their supposed failure. How do you know it is a failure? Ok, other than the obvious, it is on 100.3 and they change their name or format variety every six months to a year. And how do you go about figuring out what makes this format different from the next when this format is named one thing but marketed and presented in a different way? It would be like marketing B96 as a dance station. Or packaging The Mix as a true top 40/pop station when it is a Hot AC.
How long is a station generally given to make a move up in the ratings book before they dump a format? Is this different in a market like Chicago than you would find in a smaller market like Quad-Cities, Rockford, Peoria, etc?
What sparked this was the note about Love 100.3 and their supposed failure. How do you know it is a failure? Ok, other than the obvious, it is on 100.3 and they change their name or format variety every six months to a year. And how do you go about figuring out what makes this format different from the next when this format is named one thing but marketed and presented in a different way? It would be like marketing B96 as a dance station. Or packaging The Mix as a true top 40/pop station when it is a Hot AC.