Ratings for DFW

[copydesk2]

I know it's a radical idea, but retailers might judge their advertising by sales results -- not polls.

 

[davideduardo]

I know it's a radical idea, but retailers might judge their advertising by sales results -- not polls.

When you advertise in more than one medium, or even on various stations, there is no way to judege effectiveness based on sales. In fact, since as much or more has to do with the advertiser, that is not an appropriate standatrd. Besides the media, an advertiser is subject to merchandise, price points, location, competition, even the weather.

 

[Mediafrog+]

Just wanted to share something strange... I'm used to "ESPN" and "The Ticket" being 2 different stations... Looks like a station likes both names.
http://www.supertalk975.com/

The new sports format on 97.5 in Houston hasn't launched yet; currently running Christmas music in glorious mono. Will result in a three way SportsTalk battle in Houston, a market which may not even have room for the current two stations of that genre. DFW generally sees combined 12+ numbers around 4.0 for KESN and KTCK, while KILT and KBME here command about half that. However the styles of the SportsTalk stations in both markets are quite different--Houston is very heavily caller driven, while DFW favors long stretches of interviews and "guy talk" from the program hosts with little listener input.

 

[KPLEXCOMPLEX]

Little 1; With sunglasses at night.