Starbucks said:Correct...but I'm just again reflecting overall listenership. Compared to te arbitron ratings in the 80's for example.....there were few stattions in a large or medium market that had less then a one share. You couldn't touch a top 15 spot with a 1.5 1.2, 1.1, etc....but these days you can. Because there's many of them in a large market like San Fran. 12+, 25+ etc. I 'm not refering to agencies on how they look at numbers for advertising their targeted product. The point is I noticed more an increased in under 1 shares.
Just like Football, there were more teams hunting for a playoff spot at 7-8, 8-8 then usual in the NFC. It means there were a few winning consistant teams then usual in that conference. That's all I'm saying.
Things change over the years and you really can't compare things from decades before.
Back in the day, a regular episode of the Partridge Family got higher ratings than American Idol finals do now.
Another thing to think about, in the 80's, Spanish speaking radio was a non-player. Now it takes a huge chunk of the ratings.
Show me a Korean language station that gets a 0.7 and they are celebrating in the hallways there.
Things are just more segmented now. That is all that those numbers show.
"Just like Football, there were more teams hunting for a playoff spot at 7-8, 8-8 then usual in the NFC. It means there were a few winning consistant teams then usual in that conference. That's all I'm saying."
But KMEL, KFOG, and KGO are playing different sports and don't care what the other's ratings/records are.