Ratings v. Billings

[davideduardo]

Re: What else can you do with an AM license?

>
> I guess I meant non-Spanish stations that broadcast a
> hodge-podge of Vietnamese, Polish, what have you.

There are relatively few of these. Many of the ones like the Farsi station in LA are commercial and run by the licensee. While some of the others are brokered, the vast majority of non-English stations are not brokered.

> Much like
> the (sometimes) Multicultural or Birach model; even in
> heavily Polish Chicago, the Polish programs on WNWI pay
> $150-300/hr, for example.

LA has several Asian language stations. Some are brokered, others are simply regular stations in a different language.
>

 

[Jay_F]

Re: What else can you do with an AM license?

> > While the AM band may be more frequented by an older
> crowd,
> > I've seen certain cases where AM stations do very well
> among
> > 18-34. Put something interesting on AM and actualyl market
>
> > it... IMHO, people will go where the compelling content
> is.
> >
>
> Can you give some examples? Offhand, I can't think of any
> AMs with 18-34 appeal.
>


WSB-AM/Atlanta currently ranks #7 18-34, beating several FM music stations. They also rank #2 25-54.

 

[954]

Re: Fascist alert

> > I'd
> > rather see AM stations go to public radio rather than
> > brokered, religion or foreign language (all of which would
> > be banned in a perfect world).
> >
> Why would you ban these areas of broadcasting?

Cute subject line, Dave. But sloppy. Not your style.

I suggest you look up fascist and xenophobe and
note the difference. You're usually so picky about
your words.

I'd like to see the answer, too, however.

Some of the best music heard on south Fla radio
weekends is Indian, Caribbean, and Jewish.

If anything, wanting more publicly-funded
radio instead is more suggestive of socialism,
not fascism.

Not that there's such a big difference
between the two principal flavors of
totalitarianism.

73s from 954

 

[davideduardo]

Re: Fascist alert

> > > I'd
> > > rather see AM stations go to public radio rather than
> > > brokered, religion or foreign language (all of which
> would
> > > be banned in a perfect world).
> > >
> > Why would you ban these areas of broadcasting?
>
> Cute subject line, Dave. But sloppy. Not your style.
>
> I suggest you look up fascist and xenophobe and
> note the difference. You're usually so picky about
> your words.

A fascist is a totalitarian. Seeking to ban religious, ethnic and brokered radio is not xenophobic, but fascist.

"Fascism is also typified by totalitarian attempts to impose state control over all aspects of life: political, social, cultural, and economic. The fascist state regulates and controls (as opposed to nationalizing) the means of production. Fascism exalts the nation, state, or race as superior to the individuals, institutions, or groups composing it."
<P ID="edit"><FONT class="small">Edited by David Eduardo on 02/15/06 11:54 PM.</FONT></P>

 

[thebroker]

Re: What else can you do with an AM license?

> Commercial AM stations that do not show a
> profit over the course the most recent license period should
> go dark. The FCC should then offer any class A or B
> allocations to local public radio stations.

Now this is just insane. It's absolutely none of the FCC's business whether or not a station is profitable, so long as the profit doesn't come from Payola. To think that anybody would favor the FCC stealing somebody's license to give to public radio is just scary. And you know, your statement is really quite paradoxical. If we applied your rules, doesn't that in fact mean that all the NPR stations out there would have to surrender their licenses? I mean, we all know they aren't profitable...just listen to their beg-a-thons. Bottom line, if I've paid for a license and followed the rules, the FCC can't take away my license. Unless I missed the memo about the US converting to a state-run media.




> (Class D allocations and daytimers should stay dark and get all that clutter > and interference off the band)

Class D stations and daytimers are just as capable of serving their communities and being profitable as any other station. If we really want to get rid of the clutter on the band, let's get rid of all the low-power crap, translators included, on the FM band, and not even think of suggesting LPAM.






> Congress could provide tax incentives to broadcasters to encourage them to
> donate other Class A and B licenses voluntarily to public
> radio (or surrender Class D and daytime licenses).

Sure, let's throw even more licenses at NPR and company, so they can waste even more of our hard-earned tax dollars programming them.





> I'd rather see AM stations go to public radio rather than
> brokered, religion or foreign language (all of which would
> be banned in a perfect world).

Maybe in YOUR perfect world, yes, but last time I checked, this was America. Free speech is still allowed. If your idea of a perfect world is one where free speech is banned, perhaps you should move to China. I'm sure it's illegal there.

This has to be one of the most anti-radio communist/socialist/facist posts I've ever seen. Thank goodness this sort of thing doesn't leak over to the other boards here. I sincerely hope that you were in fact being cute and I missed the humor.

 

[thebroker]

Re: What else can you do with an AM license?

> Can you give some examples? Offhand, I can't think of any
> AMs with 18-34 appeal.



In an unrated market, I run Hot AC on an AM, and it usually out-bills it's FM sister station. It's quite popular in the 18-34 demo, and even with people younger than 18.