> > >
> > Archway must be SO PROUD!
> >
> Put a fork in Archway because that turkey is done...their
> ball-busting, know-it-all management attitude did the
> following: assembled a local management team headed by a GM
> with no GM experience for a market that will chew you up and
> spit you out; staffed each department head position with
> self-serving, incompetents deep in ambition but shallow in
> talent and experience, who ran off good and talented people;
> blew up a good country format in the Eagle; overlooked the
> mainstream-CHR listener/consumer and musically position Hot
> for that listener; did not address the lack of on-air talent
> growth and poor on-air content due to a void of coaching
> highlighted with undisciplined and juvenile show prep,
> making for an inmate running the prison impression; bad
> production, amateur events/promotions, bad imaging, no
> marketing, and last but certainly not least, continuing
> technical problems with the signals, all of which has
> contributed to a loss of nearly 50% of their market share
> from a year ago.
>
> I bet their revenue numbers look GREAT!
>
> Their performance over the last year is what can be
> considered the definition of a radio broadcasting "train
> wreck" and an investment bankers "nightmare"! And it could
> not have happened to a more deserving group of arrogant
> people.
>
Oh yes my friend there are more radio groups out there like the one you discribe.
>The new corporate owners, GMs and sales managers get their big salaries and bonus incintives up front. Most of the good programming people that may already be in place, are paid salaries that become stagnate and below par. Good air-talent will then move elsewhere, again. I've seen some good on-air people that were rooted in their town stay after these takeovers. They were left to make chicken soup out of chicken sh-t and eventually leave the buisness to do something else. Programing has become 2nd to sales and no longer the product. The listener has become the product...
>Promotional dollars are cut to the bare minimums and most everything that is promoted in a small to medium cluster environment is so cheapened with spam so that the station won't have to spend any money. Buisness is buisness but I've heard some great promotions so watered down by sales and promotion people simply because they wouldn't take the time to work it since they weren't getting a commission or just lazy...
>Remaining inventory is sold in bulk for $1 a holler to maxamize profits. (Can't blame em there but I feel it hurts your rates for local folks).
>In some cases stations may need to be changed or tweeked if ratings are already mediocre and stale. I feel that some local on-air talent and PDs that know how to do great radio have had their hands tied by corporate as far of music selection, promotions, imaging and air staff. Corporate music radio has become so predictable that it has lost the appeal of whats next other than the S.O.S. every day. These small to mid size radio groups play it safe and settle for mediocrity or they just fire the whole bunch and start THE NEW, RE-PACKAGED...to run the same cycle with different people. Some just sell out to a bigger corporate radio group.