> > Maybe the upcoming crop of 20-something females isn't
> really
> > interested in the decades old Sleepy 95 format anymore.
> It's
> > a shame that at least two of the big-gun sigs in town are
> > being wasted on snoozer formats.
>
> Now that's a good bet, for sure. In summer 2002, at one of
> the world's sleepiest ACs, WRVF Toledo, we dropped all
> pre-80s music and added some songs from modern/hot AC...as a
> result, they had the best book in history up to that time.
> Mainstream AC is suffering from the same problem now as
> oldies stations started suffering five years ago. The
> core's getting too old to pull big 25-54 ratings. You will
> start seeing stations bail from the format as more and more
> ad agencies start ignoring them to do business with the
> WNCI's and WBNS's of the world.
Sure makes sense, but I don't see Sunny making any significant changes anytime soon, no matter how logical and foresighted.
BTW, tried checking to see what RVF sounds like today. D'Oh, why did I bother? All Christmas, of course! That lox is starting to sound pretty good...
>
> Nabco ought to make a bid
> > to acquire one of those signals, dump 103.9 and put Ted on
> a
> > signal that rocks.
> >
>
> Chances of Clear Channel or Saga giving up either of those
> signals to NABCO are
> zero, nada, zilch. Only a Federal gun forcing divestiture
> will pry those loose. More likely the other way around.
>
Well, maybe more likely as in "next-to-zero" chance instead of "zero chance". I just don't see the Mnichs selling, no matter what. Or the Wolfes. And certainly not Roger Vaughan (though who would WANT 101?)<P ID="signature">______________
Nu_Roo_2 formerly Nu__Roo formerly Nu_Roo</P>