Re: WGST going ESPN Deportes

[trusty]

Re: WGST going ESPN Deportes

Clear Channel: All stunting - all the time.

 

[microbob]

Well, CC could always switch 640 to Comedy Radio.

 

[goatboy]

Well, CC could always switch 640 to Comedy Radio.

...or Spanish Comedy. SNAP! I just invented a new format

 

[BigDave]

Well, CC could always switch 640 to Comedy Radio.

...or Spanish Comedy. SNAP! I just invented a new format

Or a Spanish Rap station

 

[danikayser84]

Re: WGST going ESPN Deportes

Spanish Rhythmic? Spanish CCM? Spanish Country?

Side note, hope CC doesn't be stupid and dump heritage calls on WGST for something like WAED or something (That is, unless they park WGST on 105.7 if it indeed does go oldies)

 

[trusty]

Re: WGST going ESPN Deportes

CC could put anything on GST. All they have to do is market it as “Topless Radio”. It would be strong with men 18-49. (I know my PPM would get some attention.)


(Wait… what did I say?)

 

[RoddyFreeman]

Re: WGST going ESPN Deportes

I would really like to know why CC thinks this will work. The only things I can see are signal and being able to bundle it with Patron in the sales department

I think CC knows full well that it's not going to work on its own. But, as you say, what little audience it gets could be added to El Patron's numbers, or spots on 640 could be given as bonus to El Patron advertisers. I believe CC's main objective with WGST is running it as inexpensively as possible.

Then again, CC stepped in it royally when they rolled out Viva, which didn't appeal to the predominantly Mexican Latino population in ATL.

That's true, but when Viva was the market's only Hispanic station, its ratings were way above any ratings that El Patron has ever gotten.

 

[BigDave]

Re: WGST going ESPN Deportes

CC could put anything on GST. All they have to do is market it as “Topless Radio”. It would be strong with men 18-49. (I know my PPM would get some attention.)


(Wait… what did I say?)

That's a concept,Totally Nude Radio

 

[trusty]

Re: WGST going ESPN Deportes

Well.. CC stripped it of everything! True?



(sorry - couldn't resist)

 

[BarryATL]

I would really like to know why CC thinks this will work. The only things I can see are signal and being able to bundle it with Patron in the sales department

I think CC knows full well that it's not going to work on its own. But, as you say, what little audience it gets could be added to El Patron's numbers, or spots on 640 could be given as bonus to El Patron advertisers. I believe CC's main objective with WGST is running it as inexpensively as possible.

Then again, CC stepped in it royally when they rolled out Viva, which didn't appeal to the predominantly Mexican Latino population in ATL.

That's true, but when Viva was the market's only Hispanic station, its ratings were way above any ratings that El Patron has ever gotten.

I have always believed that part of El Patron's problem is signal. It is on the wrong side of town from the main hispanic population.

 

[RoddyFreeman]

Re: WGST going ESPN Deportes

I totally agree with you. When Jerry Del Core was Market Manager, he smartly moved Viva from 105.3, where it started, to 105.7, in order to get into Gwinnett with a strong signal. Then years later, El Patron launched on 105.3. Realizing that Viva and El Patron were cannibalizing each other, CC blew up Viva but never moved El Patron to 105.7.

I've written about this repeatedly in my blog in the past couple of years. Hopefully the new Market Manager will realize that El Patron should be moved to 105.7.

 

[davideduardo]

Re: WGST going ESPN Deportes

Then again, CC stepped in it royally when they rolled out Viva, which didn't appeal to the predominantly Mexican Latino population in ATL.

What makes it different? I don't know much about the nuances of the Spanish speaking populations nor the different music formats, and have always wondered. I understand that Mexican isn't Cuban isn't Puerto Rican etc., but not what the formatic differences are. 'splain?

Regional Mexican is the "country" music of Mexico, and the artists are exclusively Mexican. While there is some interest in some of the songs in the northern part of Central America, the interest is near zero in other countries... to the point that most people elsewhere find the hard-core regional songs quite repugnant.

Pop, which Viva played, is international... the format is actually a CHR hybrid, but in Spanish. So there may be urban songs, pop songs, alternative songs, slow jams, etc., depending on what is popular.

Not all Mexicans like Regional Mexican music. In Mexico City, only about 20 shares go to that kind of format. The most popular formats in the big cities is pop, including AC, in both English and Spanish.

There are plenty of other formats that can be done in Spanish, but pop and regional are the two most common. Of course, in locations like Miami, which is 50% Hispanic but almost devoid of Mexicans, the formats are rhythmic, tropical, pop and AC or some variant.

What is almost uniform across the US is that all sports gets a 0.5 or less.

 

[davideduardo]

Re: WGST going ESPN Deportes

.Realizing that Viva and El Patron were cannibalizing each other, CC blew up Viva but never moved El Patron to 105.7..

In general, CHR and Regional don't eat each other's lunches. Those that like pop usually don't like regional, and those that like regional are not into pop.

I think that the reason Viva went away was mostly based on the lack of a big enough revenue base in Atlanta to sustain two valuable FMs at an acceptable billing level.

 

[davideduardo]

Re: WGST going ESPN Deportes

The only way this makes sense is the sales weasels being to make Patron buys a package deal. You could put ESPN Deportes on a full class C FM and it won't draw more than a half point share in this market at this time.

It gets about a 0.3 to 0.5 everywhere it is on. Definitely a play for the additional sports marketing dollars available, not for ratings.

 

[davideduardo]

Re: WGST going ESPN Deportes

.Realizing that Viva and El Patron were cannibalizing each other, CC blew up Viva but never moved El Patron to 105.7..

In general, CHR and Regional don't eat each other's lunches. Those that like pop usually don't like regional, and those that like regional are not into pop.

I think that the reason Viva went away was mostly based on the lack of a big enough revenue base in Atlanta to sustain two valuable FMs at an acceptable billing level.

 

[secondchoice]

I would really like to know why CC thinks this will work. The only things I can see are signal and being able to bundle it with Patron in the sales department

I think CC knows full well that it's not going to work on its own. But, as you say, what little audience it gets could be added to El Patron's numbers, or spots on 640 could be given as bonus to El Patron advertisers. I believe CC's main objective with WGST is running it as inexpensively as possible.

Then again, CC stepped in it royally when they rolled out Viva, which didn't appeal to the predominantly Mexican Latino population in ATL.

That's true, but when Viva was the market's only Hispanic station, its ratings were way above any ratings that El Patron has ever gotten.

I have always believed that part of El Patron's problem is signal. It is on the wrong side of town from the main hispanic population.

105.3 would be an excellent "Urban" signal. 107.5 is on the correct side of the side for a Hispanic station. CC and Radio One should trade signals.