Reasons why Wired 96.5 WRDW-FM should flip to an alternative rock format before the Winter Arbitron Book starts on Thursday December 15.
1. Wired 96.5 is experiencing sinking ratings and shares. It is currently one of the lowest rated stations on the Philly FM Dial.
2. Howard Stern will be gone which means a better chance to steal audience.
3. Wired 96.5 have let go many staff and are letting the public program the radio station with user submitted play lists. Wired calls this “pod casting”. See link: http://www.wired965.com/contest_wiredpodcast.php
4. There is now only one full time current rock station in Philadelphia (WMMR). No station is serving the huge modern rock audience in Philadelphia. Huge concerts sell out with little to no promotion from the radio stations. Wired 96.5 competes with three other stations. NO COMPETITION FOR ALT ROCK IN PHILLY.
5. The demand is there and the time is right. Many former Y100 Employees and volunteers at Y100Rocks are available.
6. Wired 96.5 employs so many former faces at Y100 from the GM down.
7. Beasley already has a dance format on HD. Why not make their main format alt rock and continue to broadcast the current format and the dance format on HD Radio and online.
Feel free to add reasons why or why not Wired 96.5 should flip.
1. Wired 96.5 is experiencing sinking ratings and shares. It is currently one of the lowest rated stations on the Philly FM Dial.
2. Howard Stern will be gone which means a better chance to steal audience.
3. Wired 96.5 have let go many staff and are letting the public program the radio station with user submitted play lists. Wired calls this “pod casting”. See link: http://www.wired965.com/contest_wiredpodcast.php
4. There is now only one full time current rock station in Philadelphia (WMMR). No station is serving the huge modern rock audience in Philadelphia. Huge concerts sell out with little to no promotion from the radio stations. Wired 96.5 competes with three other stations. NO COMPETITION FOR ALT ROCK IN PHILLY.
5. The demand is there and the time is right. Many former Y100 Employees and volunteers at Y100Rocks are available.
6. Wired 96.5 employs so many former faces at Y100 from the GM down.
7. Beasley already has a dance format on HD. Why not make their main format alt rock and continue to broadcast the current format and the dance format on HD Radio and online.
Feel free to add reasons why or why not Wired 96.5 should flip.