R
Rocketman
Guest
> > Very well said. Also, if I can put the icing on the cake,
>
> > radio programming has become an exact science and it's
> > program directors and music directors, scientists and
> > assistants.
>
> Not really. Programmers have better tools today than in the
> past, mostly due to the ability to use computers to process
> information.
>
> In the past, the tools were the sales of 45 rpm singles and
> juke box plays. But we did not know who bought or played the
> songs. We now know who likes what, and can do a better job
> of satisfying the listener.
Again, processing information such as this comes down to a science. The methodology has become more scientific, while maintaining a creative edge.
>
> But the creation of the station, whether it is in imaging,
> promotion, moring shows, or what songs to add are all the
> realm of creativity, not science.
>
> > No one, after spending 10-20 years in the
> > pee-wee league and minors is going to come to the majors
> and
> > risk their one shot at bringing home the gold. If
> research
> > can keep you in the game to keep your comfortable salary
> > than you bet that's what they are going to use to ensure
> > that they stay in that position for many, many, many years
>
> > to come.
>
> There is no change in dependence on song research from the
> times of 50's and 60's. All that changed is that the
> research is better.
Exactly, and you had much more payola back then, so how accurate is the research that you speak of during the 50s and 60s.
> > Being a good programmer is not always a gut
> > feeling, but being able to not only research the music and
>
> > the perception of the radio station, but to also be able
> to
> > extrapolate EFFECTIVELY all the research that comes back
> so
> > that you can implement the necessary changes on your radio
>
> > station.
>
> In other words, you agree with me. Research is a tool, just
> like the latest audio processing or a new transmitter is a
> tool. Alone, worthless. Cobined with the ability to
> interpret and implement in an attractive manner, very
> useful.
Very true and I agree with you 100%.
>
> >
> > Radio programming is no longer about playing your favorite
>
> > music, but very much big business, with lots of pressue
> and
> > money on the line.
>
> It never was about playing an individual's favorite music,
> at least not at successful stations.
Which you wouldn't think is the case based on this thread. I get the feeling that some people would like to get a dance station back on the air, because it's their favorite music and it's being underserved in their respective communities. What they fail to realize is that it may not be financially savvy for a Fortune 500 company to do so, because the success of the format is not lucrative enough.
> > We now live in the era of Sarbanes Oxley
> > where all revenues need to be accounted for, thus there
> has
> > to be a clear line of how to make a profit.
>
> Where does Sarbanes Oxley tell you how to pick the next
> potential hit, how to write a liner or how to aircheck a
> jock?
No, but it requires you to keep a keen eye on what you spend your money on and how you spend it. Everything is accountable and at the end of the day it must exhibit a definitive balance sheet, which needs to do exactly that: balance. PDs are scrutinizing what they are spending their money on, because at the end of the day, Wall Street is looking at what the station is generating on a weekly, monthly, and yearly basis and the station needs to make sure that the format is not only maximizing their ratings, but revenues as well. Thus, SOX is another way to ensure that on the financial end, everything runs smoothly and without any unanswered questions.
> >
> > Radio programming is not the "life party" that it may have
>
> > been 10-15 years ago, but rather a very challanging
> > profession. My hat does go off to all the successful
> > programmers, especially in the major markets, where they
> > have stayed for many years over. It's really not an easy
> > job by any stretch of the imagination!
>
> Agreed. What has made the job harder is increased
> competition, fragmentation of tastes in the USA, and many
> other things... including alternative entertainment options
> like iPods and video games and cable TV.
>
<P ID="signature">______________
Rob Austin
Vice President
JamTraxx Media Inc.
http://www.jamtraxxmedia.com
"Major Market Solutions for Your Radio Station's Needs!"</P>
>
> > radio programming has become an exact science and it's
> > program directors and music directors, scientists and
> > assistants.
>
> Not really. Programmers have better tools today than in the
> past, mostly due to the ability to use computers to process
> information.
>
> In the past, the tools were the sales of 45 rpm singles and
> juke box plays. But we did not know who bought or played the
> songs. We now know who likes what, and can do a better job
> of satisfying the listener.
Again, processing information such as this comes down to a science. The methodology has become more scientific, while maintaining a creative edge.
>
> But the creation of the station, whether it is in imaging,
> promotion, moring shows, or what songs to add are all the
> realm of creativity, not science.
>
> > No one, after spending 10-20 years in the
> > pee-wee league and minors is going to come to the majors
> and
> > risk their one shot at bringing home the gold. If
> research
> > can keep you in the game to keep your comfortable salary
> > than you bet that's what they are going to use to ensure
> > that they stay in that position for many, many, many years
>
> > to come.
>
> There is no change in dependence on song research from the
> times of 50's and 60's. All that changed is that the
> research is better.
Exactly, and you had much more payola back then, so how accurate is the research that you speak of during the 50s and 60s.
> > Being a good programmer is not always a gut
> > feeling, but being able to not only research the music and
>
> > the perception of the radio station, but to also be able
> to
> > extrapolate EFFECTIVELY all the research that comes back
> so
> > that you can implement the necessary changes on your radio
>
> > station.
>
> In other words, you agree with me. Research is a tool, just
> like the latest audio processing or a new transmitter is a
> tool. Alone, worthless. Cobined with the ability to
> interpret and implement in an attractive manner, very
> useful.
Very true and I agree with you 100%.
>
> >
> > Radio programming is no longer about playing your favorite
>
> > music, but very much big business, with lots of pressue
> and
> > money on the line.
>
> It never was about playing an individual's favorite music,
> at least not at successful stations.
Which you wouldn't think is the case based on this thread. I get the feeling that some people would like to get a dance station back on the air, because it's their favorite music and it's being underserved in their respective communities. What they fail to realize is that it may not be financially savvy for a Fortune 500 company to do so, because the success of the format is not lucrative enough.
> > We now live in the era of Sarbanes Oxley
> > where all revenues need to be accounted for, thus there
> has
> > to be a clear line of how to make a profit.
>
> Where does Sarbanes Oxley tell you how to pick the next
> potential hit, how to write a liner or how to aircheck a
> jock?
No, but it requires you to keep a keen eye on what you spend your money on and how you spend it. Everything is accountable and at the end of the day it must exhibit a definitive balance sheet, which needs to do exactly that: balance. PDs are scrutinizing what they are spending their money on, because at the end of the day, Wall Street is looking at what the station is generating on a weekly, monthly, and yearly basis and the station needs to make sure that the format is not only maximizing their ratings, but revenues as well. Thus, SOX is another way to ensure that on the financial end, everything runs smoothly and without any unanswered questions.
> >
> > Radio programming is not the "life party" that it may have
>
> > been 10-15 years ago, but rather a very challanging
> > profession. My hat does go off to all the successful
> > programmers, especially in the major markets, where they
> > have stayed for many years over. It's really not an easy
> > job by any stretch of the imagination!
>
> Agreed. What has made the job harder is increased
> competition, fragmentation of tastes in the USA, and many
> other things... including alternative entertainment options
> like iPods and video games and cable TV.
>
<P ID="signature">______________
Rob Austin
Vice President
JamTraxx Media Inc.
http://www.jamtraxxmedia.com
"Major Market Solutions for Your Radio Station's Needs!"</P>