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Recuerdo 107.9 is now Radio H20
- Thread starter Morpheux
- Start date
latino2008 said:
Recuerdo was on KLNO for several years pre-PPM, and it was often #1. However, it is a harder sell particularly with accounts that like response getting things like events, promotions and remotes. While Recuerdo benefits in Houston from address based recruiting, Dallas does not use that procedure except in HDHA and HDBA areas... putting that format at a disadvantage in PPM. Thus the change.
Dallas has a very different composition than Houston. More first generation from rural areas of Mexico. In Houston, there is a larger base of people from urban areas in Mexico like Monterrey and San Luis Potosi and Tampico and Veracruz. So Houston has a higher Spanish contemporary core group.
Recuerdo had two chances in Dallas, on 94.1 and then on the more recent channel. It did not do what management wanted... despite many, many years of working the format (which was originally put on to ding La Preciosa and did manage to make Preciosa go away...)
:Are they gonna keep their commercials in Spanish?
I love it. Kiss it CBS!!! You miss the time to change 105.3 or 107.5 to AMP or TOP 40 CHR format. KESS 107.9 H2O is a GREAT!!! I love more the old KDL and CASA music with some dance mix. Looks like I 93.3 will change to THE TICKET in a few months. KISS FM will drop some rating points. I see KESS 107.9 going to a 3.5 to 4 rating share in next book. ONLY one PROBLEM!!! ...H2O...Please need to stop the Spanish ads...go to English commericals fast.
CBS could now only put back The Oasis back to 107.5...that be heaven.
Dan the MAN!!!
The NORTH TEXAS RADIO MAN!!!
CBS could now only put back The Oasis back to 107.5...that be heaven.
Dan the MAN!!!
The NORTH TEXAS RADIO MAN!!!
I welcome the change as well! This is definitely a crossbreed between Kiss FM with a splash of "Casa 106.7" and "La Kalle 107.9" (La Kalle also did IDs at the end of each song). I do agree that they need to switch to English ads or at least do a mix bag between English and Spanish.
In my honest opinion, Liberman Broadcasting should NEVER have dumped "Casa 106.7" for La Bonita or Baneta...or whatever the heck you call it.
In my honest opinion, Liberman Broadcasting should NEVER have dumped "Casa 106.7" for La Bonita or Baneta...or whatever the heck you call it.
Likely the ads were sold some time ago and it'll be a while before they cycle out.
AND/OR...perhaps since it's Univision-owned and they still want to court Spanish-language listeners to some degree, they won't cut ties completely with those advertisers and they'll just gradually phase in more English-language advertisers.
AND/OR...perhaps since it's Univision-owned and they still want to court Spanish-language listeners to some degree, they won't cut ties completely with those advertisers and they'll just gradually phase in more English-language advertisers.
I've listened the last few nights. Definitely CHR-dance format, not a harder EDM format like KDL was. The back-announces are pretty refreshing.
http://radioh2odallas.univision.com/
Interesting approach, your average dance-pop CHR but with spanish liners.
Interesting approach, your average dance-pop CHR but with spanish liners.
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