Re: EXACTLY!
> I know you're from out of town RMH. But here in Columbus
> that 175,000 watts is NO MORE powerful than any of the other
> class B's in town (92.3, 93.3, 94.7, 96.3, 97.1 and 99.7).
>
> Someone could do it though. If Radio One could get one of
> those class B's and put their "Z" or "Beat" format
> (CHR/Rythmic) on it (see WGTZ Dayton) it would eat up a hugh
> piece of WNCI's hip-hop and teeny-bop listeners. Radio One's
> WGTZ usually takes out WDKF, CC's Kiss Dayton.
>
>
I think this is apples to oranges since WGTZ is a 40,000 watt Class B and WDKF is a 3600 watt Class A. Of course WGTZ should be taking out WDKF.
However in Columbus it would be the flipped... a weaker signal would be taking on a stronger signal to unseat them. I think once you get out of the metro area signal strength doesn't mean a whole lot but I think where WNCI wins out is with building permeation. Everyone knows that no matter where you are, if you can get only one FM radio signal it's going to be WNCI. If your antenna doesn't work quite right you know you can at least get WNCI without a decent antenna. If you are buried in a basement behind 12 inches of solid concrete, more than likely you have a good chance of getting WNCI.
That's hard to compete with (again totally in my uneducated opinion.)
I will however agree that if you put a CHR/Rhythmic on a semi-decent Class B then you are going to pose a real threat to WNCI's market share. Make it into something programmed half-way decent that doesn't play mostly commercials with a sprinkling of music and you have a real contender.
> I know you're from out of town RMH. But here in Columbus
> that 175,000 watts is NO MORE powerful than any of the other
> class B's in town (92.3, 93.3, 94.7, 96.3, 97.1 and 99.7).
>
> Someone could do it though. If Radio One could get one of
> those class B's and put their "Z" or "Beat" format
> (CHR/Rythmic) on it (see WGTZ Dayton) it would eat up a hugh
> piece of WNCI's hip-hop and teeny-bop listeners. Radio One's
> WGTZ usually takes out WDKF, CC's Kiss Dayton.
>
>
I think this is apples to oranges since WGTZ is a 40,000 watt Class B and WDKF is a 3600 watt Class A. Of course WGTZ should be taking out WDKF.
However in Columbus it would be the flipped... a weaker signal would be taking on a stronger signal to unseat them. I think once you get out of the metro area signal strength doesn't mean a whole lot but I think where WNCI wins out is with building permeation. Everyone knows that no matter where you are, if you can get only one FM radio signal it's going to be WNCI. If your antenna doesn't work quite right you know you can at least get WNCI without a decent antenna. If you are buried in a basement behind 12 inches of solid concrete, more than likely you have a good chance of getting WNCI.
That's hard to compete with (again totally in my uneducated opinion.)
I will however agree that if you put a CHR/Rhythmic on a semi-decent Class B then you are going to pose a real threat to WNCI's market share. Make it into something programmed half-way decent that doesn't play mostly commercials with a sprinkling of music and you have a real contender.