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Regional chains that advertise outside their areas
- Thread starter nomadcowatbk
- Start date
recto101 said:
Also in Reno they air Bay Area ads when Fox 11 Reno airs promos for KTVU News. and CSN Bay area is carried in Reno with Bay Area ads airing in the process. I think this is a problem for regional sports networks ads intended for the target market is aired in other places.
Sonic advertised heavily on the various Turner networks, and I would think there's some sort of "southern connection" there...Sonic's natural base, and it's based in Oklahoma, and Turner being based in Atlanta.
I saw Sonic commercials for a good five or ten years before they finally came into Northeast Ohio. Now, they're all over the place here.
I saw Sonic commercials for a good five or ten years before they finally came into Northeast Ohio. Now, they're all over the place here.
This is radio, but you hear plenty of commercials for Columbus-based businesses, or chains with Ohio locations only in Columbus, on Ohio State University sports broadcasts.
During any network broadcast, Sonic was advertised heavily in the Chicagoland area before they decided to open a few Chicagoland locations (nearest one to me is Calumet City, IL). When I was in Lafayette, IN once, Bob Rohrman (not sure his name's spelled right) appeared on WLFI for the Schaumburg, IL car dealership. Only one time, I remember a Centennial Wireless commercial appearing in Chicago, & I believe the feed may have come from South Bend, as it was a Notre Dame game played at home. Before being bought out by AT&T, the nearest coverage for for Centennial was LaPorte County, IN.
I even believe once or twice, Meijer commercials may have slipped thru in Chicagoland prior to entering the market in 1999. Now the company is well known in Chicagoland, heavily advertised, & for Cook County, IL, most new stores will be smaller than their traditional superstores.
Hardees occasionally is seen in Chicago, though they have few locations in the market (overall, their fast food chain doesn't work in Chicagoland).
I even believe once or twice, Meijer commercials may have slipped thru in Chicagoland prior to entering the market in 1999. Now the company is well known in Chicagoland, heavily advertised, & for Cook County, IL, most new stores will be smaller than their traditional superstores.
Hardees occasionally is seen in Chicago, though they have few locations in the market (overall, their fast food chain doesn't work in Chicagoland).
For many years (decades), Red Lobster ads were shown quite frequently in the Salt Lake City market - despite the fact that the nearest Red Lobster was in Cheyenne, Wyoming (420 miles away).
This led to people craving the offerings of Red Lobster to the extent that when RL opened a few restaurants in the area during the 90s, there were 2 - 3 hour waits to get in!! As someone with New England roots, this was comical to me. But it did prove the power of advertising. :
This led to people craving the offerings of Red Lobster to the extent that when RL opened a few restaurants in the area during the 90s, there were 2 - 3 hour waits to get in!! As someone with New England roots, this was comical to me. But it did prove the power of advertising. :
recto101 said:
Kind of off the subject, but here's the explanation for the Safeway/Von's thing, Recto:
Safeway was in financial trouble back in the early 90s (IIRC), and closed hundreds of stores, including all of their Los Angeles area stores. Whatever they did worked, because they regained their financial health, and later bought the Von's chain of stores. I assume they didn't change the name to Safeway because Von's has a decades long history in LA - at least back to the 50s - and a better reputation there than Safeway.
I was in Alaska a couple of years ago, and shopped in a store called Carr's - which is also owned by Safeway.
This one isn't really out of place. Bob Rohrman is (or at least was) a major car dealer in Lafayette. He had the Jeep franchise, and many of the foreign makes (Suzuki, Nissan, Volkswagen).Dave said:
Last time I was in Lafayette was before Chrysler revoked so many of their franchises in bankruptcy, so things could have changed.
Every Christmas you see animated commercials on the local Hartford, Connecticut TV stations "Merry Christmas and Happy New Year from Ernie Bosch Junior" and his car dealerships are all located in Eastern Massachusetts leaving many in Connecticut wondering who Ernie Bosch Junior was.
Come to think of I was listening to I-95 the Classic Rock Station out of Danbury, Connecticut and I heard an ad for Terryville Chevrolet. According to BING.COM Terryville is 43.1 miles from WRKI's studios in Brookfield. That seems kind of far to buy a new Chevy, although WRKI is a 50KW radio station and has a huge coverage area. I'm sure there are other Chevy dealerships closer to Danbury. Loehman Blasius in Waterbury come to think of it.
Come to think of I was listening to I-95 the Classic Rock Station out of Danbury, Connecticut and I heard an ad for Terryville Chevrolet. According to BING.COM Terryville is 43.1 miles from WRKI's studios in Brookfield. That seems kind of far to buy a new Chevy, although WRKI is a 50KW radio station and has a huge coverage area. I'm sure there are other Chevy dealerships closer to Danbury. Loehman Blasius in Waterbury come to think of it.
Here we frequently get ads for Macy's, even though the closest location is in Columbia. ACC basketball often shows Jack in the Box ads, even though the closest they come are Charlotte and Greenville/Spartanburg.
The SEC Network's halftime show was/is sponsored by C-Spire, an arm of CellularSouth. The closest they come to us is Rome, GA.
The SEC Network's halftime show was/is sponsored by C-Spire, an arm of CellularSouth. The closest they come to us is Rome, GA.
BRNout said:For many years (decades), Red Lobster ads were shown quite frequently in the Salt Lake City market - despite the fact that the nearest Red Lobster was in Cheyenne, Wyoming (420 miles away).
This led to people craving the offerings of Red Lobster to the extent that when RL opened a few restaurants in the area during the 90s, there were 2 - 3 hour waits to get in!! As someone with New England roots, this was comical to me. But it did prove the power of advertising. :
The same thing happened here with Jack In The Box and especially Chick Fil-A. Advertisements aired in this market for years before either chain opened. Once the chains moved in, people queued around the block for days.
The original poster is in my market (K.C.), or close to it, so I understand the Whataburger frustration. The chain is a prominent sponsor in Big 12 basketball, yet the closest one is 200+ miles from here. I'm waiting for those In-And-Out Burger ads, since that chain has opened in Dallas as well. Although my brother in San Diego tells me "I wouldn't drive specifically to eat at In-and-Out; I would already have to be on that street for something else."
MarcB said:
I-95 enjoys good listenership throughout the Waterbury area and in much of Litchfield County. Terryville Chevrolet draws customers from those areas. Also, quite a few people in local towns such as Terryville, Plymouth, Thomaston, Harwinton, Wolcott and even a few spots in Bristol listen to I-95. It has long been one of the best rockers in the state. So, it makes plenty of sense to me.
BRNout said:
Off-topic.
Yeah. I live in Bristol and I listen to I-95 in the car to and from work in Southington. To and from my friend's house in Wolcott. I can't get it on my boom-box in my bedroom and I can't get Silverlight to download so I can't listen online. (at lest not until Cumulus moves over to CC's I-HeartRadio).
MarcB said:
Yep, totally OT - I used to know a former owner of Terryville Chevrolet and that's what I know about the situation. A good 30 years ago, I used to listen to I-95 in that area. Always liked it better than the Hartford area rockers. Today's receivers can get it even better.
OK, now on with the countdown..........
Socket, an ISP mainly in inner state Missouri, runs ads on the Mizzou Tiger network but I don't think they serve Kansas City or St. Louis. Centurylink also runs ads on there but they also mainly serve innerstate MO. This occurs a lot on regional team networks.
Forgot, some Seattle-area FMs sometimes play ads for Dave Smith Motors in Kellogg, IDAHO, at least 300 miles E!! Since I guess it's right off I-90, it drives people from many miles away to get a new car. I also hear ads for Great Wolf Lodge in Grand Mound, about 80-90 mi S of Seattle, but it's still in listening range of most of the local FMs.
-crainbebo
-crainbebo
Here's one from radio that we discussed on the Tennessee board. in the 70's WLS in Chicago used to advertise Pug Vickers Honda (Motorcycles) in Huntingdon, TN, about 465 miles away. He advertised being "The world's largest Honda dealer" because of his size.
http://boards.radio-info.com/smf/index.php?topic=149975.msg1726888#msg1726888
http://boards.radio-info.com/smf/index.php?topic=149975.msg1726888#msg1726888
PTBoardOp94 said:
When I saw the commercial in Lafayette, IN, this was in 2002 (well before Chrysler's bankruptcy). As I said, it wasn't for a local car dealership, but for the Schaumburg Bob Rohrman. Last time I was down there was in 2008, & was watching my sister's cable TV. I got to see commercials for Indianapolis businesses, since she relies on Indianapolis stations for her programming.
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