Regional chains that advertise outside their areas

[recto101]

I've seen plenty of them.

For example, for the longest time I would see Sonic Drive In ads before they came up to the Seattle-Tacoma area. Also, I see a lot of Golden Corral ads on various networks, even though the nearest location is North of Seattle in Marysville, Washington, not to mention the other locations of the chain in Washington are in the Eastern part of the State.

I also see ads for Cici's Pizza, even though the nearest locations of that chain to the area I live are in Las Vegas, Arizona and Southern California.

Cici's Pizza airs alot on TNT and San Francisco does not even have one, Kroger supermarkets air on ESPN even though it does not exist in CA. Lowe's ads have been on the air on ABC and ESPN during sporting events for 10 years before Vallejo and Vacaville started to have a Lowes store.

How about the famous Cal Worthington commercials of Los Angeles were these ads ever air outside the area the ads target area? I remember Sacramento stations airing this in the 1990's and I saw it from Vallejo. Technically Vallejo is part of San Francisco Market. and Fairfield is in both the Sacramento and SFO markets.

http://www.youtube.com/watch?v=iGEYCsvPJzw

http://www.youtube.com/watch?v=_QeWO9K7Egs&feature=related

http://www.youtube.com/watch?v=wcZ19GeK14Y&feature=related

http://www.youtube.com/watch?v=MEopYHfgmuA&feature=related

 

[firepoint525]

Wonder if that was Sirloin Stockade. They used to have a location in Murray. Not sure if they still do or not.

It might have been there. This was on a hunting show that I landed on in the past week, probably on Charter Sports South. I stopped long enough for the ad, because of this thread, but it was toward the end and I missed the name.

I checked their website, and the Stockade is still there in Murray. But I don't recall ever seeing them advertised over channel 6 in Paducah. (Ditto with the Golden Corral situation here in Nashville.) Which would make them sort of the opposite of what this thread is about. I would have taken notice if I had ever seen one of their ads, because I had worked briefly (very briefly!) for the Stockade in UC during the brief time (two years or so) that they were there.

I knew the then-manager of the Golden Corral in UC back in the '80s. (GC took over the SS location there.) It is interesting to note, as you said earlier, that the Corral only exists in middle and east Tennessee now, and only in central and eastern Kentucky. Nothing further west than Henderson in Kentucky, and Clarksville here in Tennessee.

 

[LKellerIII]

I've seen plenty of them.

For example, for the longest time I would see Sonic Drive In ads before they came up to the Seattle-Tacoma area. Also, I see a lot of Golden Corral ads on various networks, even though the nearest location is North of Seattle in Marysville, Washington, not to mention the other locations of the chain in Washington are in the Eastern part of the State.

I also see ads for Cici's Pizza, even though the nearest locations of that chain to the area I live are in Las Vegas, Arizona and Southern California.

Cici's Pizza airs alot on TNT and San Francisco does not even have one, Kroger supermarkets air on ESPN even though it does not exist in CA. Lowe's ads have been on the air on ABC and ESPN during sporting events for 10 years before Vallejo and Vacaville started to have a Lowes store.

How about the famous Cal Worthington commercials of Los Angeles were these ads ever air outside the area the ads target area? I remember Sacramento stations airing this in the 1990's and I saw it from Vallejo. Technically Vallejo is part of San Francisco Market. and Fairfield is in both the Sacramento and SFO markets.

http://www.youtube.com/watch?v=iGEYCsvPJzw

http://www.youtube.com/watch?v=_QeWO9K7Egs&feature=related

http://www.youtube.com/watch?v=wcZ19GeK14Y&feature=related

http://www.youtube.com/watch?v=MEopYHfgmuA&feature=related

Recto - the Worthington ads you saw were undobutedly for his Ford dealership on Florin Road in Sacramento. They were probably taped in LA to save money. I only remember seeing those ads on the Sacramento stations - not on any in the Bay Area

You can also "Go See Cal" in Anchorage Alaska.

 

[crainbebo]

No Cici's Pizza here in the Seattle area either. Have seen their ads on cable TV from time to time.

-crainbebo

 

[ihEARDtHAT]

Here in Phoenix I see a number of ads for Longhorn Steakhouse even though there are no locations west of a line from Wisconsin-Iowa-Kansas-Oklahoma-Texas.

Kroger grocery stores have a variety of names throughout the west, including Ralph's and Foodsco and Foods4Less in California and Fry's/Smith's.

 

[oldiesfan6479]

Kroger grocery stores have a variety of names throughout the west, including Ralph's and Foodsco and Foods4Less in California and Fry's/Smith's.

And "King Soopers" in Colorado!

 

[recto101]

http://www.youtube.com/watch?v=fbLHkIS9I8E

http://www.youtube.com/watch?v=F544AHaaGAE&feature=related

Heres some Cal Worthington ads that also aired in Texas.

 

[anotherguyTN]

As I have stated before, I live in the Nashville media market.  Tennessee has nine congressional districts, five of which are close enough to the Nashville area that they must advertise here to reach their intended constituencies.  (For the record, the three east Tennessee districts and a Memphis-area district are the ones that are not close enough to advertise here.)  This market also reaches into Kentucky, where there was a U.S. Senate race last year.  Not to mention various state senate candidates.  Needless to say, I can only vote in one congressional district, and I live in a state senate district that did not have an election last year.  So I saw a LOT of political advertising for candidates that I could not possibly vote for, even if I wanted to!  And you can (at least) double all of the above, because you have advertising for the incumbent and at least one opponent.  This might be a little off-topic for the purposes of this message topic, but when you also factor in all the negative campaigning, you can see how it might be a bit "off-putting."  :  At the same time, it must be expensive for political candidates to buy air time in markets that include areas where viewers CAN'T vote for them!  It was not at all unusual to see ads for a political candidate and his/her opponent during the same commercial break!  Specifically, ads that might have directly lampooned ads that you just saw!

Memphis stations will show political ads for TN, AR, and MS elections. Although I can't definitely prove it, I figure WPSD in Paducah, KY probably shows political ads for KY, TN, MO, and IL since they reach into all four states. That means that there is probably some kind of political ads in the Fall of just about any year.   :

 

[joebtsflk1]

Kroger grocery stores have a variety of names throughout the west, including Ralph's and Foodsco and Foods4Less in California and Fry's/Smith's.

And "King Soopers" in Colorado!

Don't forget City Market...or as the logo on the ads would be spelled on the computer to illustrate:

KING SOOPERS
city market


Also the Helleman's/Best Foods line is basically right down where the original K/W line was for radio station calls...Dakotas, NE,KS,OK,TX and all states east Helleman's (and Ws) Everything west, Best Foods (and Ks) Sometimes here in CO, we'll see Helleman's ads..especially on Dish. Have even seen Hellemann's product in Wal-Mart instead of Best, but suspect these were end-cap displays that were one-shot deals.
(where's my Hy-Vee or Dahl's...now those are REAL supermarkets)

 

[OhioMediaWatch]

CiCi's is "national enough" for TNT ads to work for them, even if there are some gaps in their location map.

Then, there's Checkers/Rally's. The cheap drive-through only burger chain maintains two entirely separate brands for the very same product. That makes national advertising incredibly difficult. Their spots are identical, and run locally...replacing Checkers for Rally's depending on which region (they're Rally's up here).

And O'Reilly's Auto Parts, which swallowed the Murray's chain (the one here), and then ran radio spots with both names in the jingle until about a year ago.

 

[recto101]

Here in Phoenix I see a number of ads for Longhorn Steakhouse even though there are no locations west of a line from Wisconsin-Iowa-Kansas-Oklahoma-Texas.

Kroger grocery stores have a variety of names throughout the west, including Ralph's and Foodsco and Foods4Less in California and Fry's/Smith's.

I always wondered why the Ralph Trucks would be in Solano County in Northern California. I had no Idea that Ralphs and Food 4 Less had the same owners "Kroger Inc". and probably that Ralphs truck was in Vallejo to send food to Food 4 Less. I thought of Ralphs as an LA store.

 

[borderblaster]

My daughter worked at Loaf and Jug (which I wanted to call Barf and Choke) in Colorado and it is also owned by Kroger

 

[ShawnHill1]

Then, there's Checkers/Rally's. The cheap drive-through only burger chain maintains two entirely separate brands for the very same product. That makes national advertising incredibly difficult. Their spots are identical, and run locally...replacing Checkers for Rally's depending on which region (they're Rally's up here).

And O'Reilly's Auto Parts, which swallowed the Murray's chain (the one here), and then ran radio spots with both names in the jingle until about a year ago.

We have the "Rally's" burgers brand here in Southern California, and while they have "Checkers" in the Las Vegas area (I ate there when I visited there last year).

O'Reilly's also in recent years swallowed up another regional auto parts store, Kragen.

Here in Phoenix I see a number of ads for Longhorn Steakhouse even though there are no locations west of a line from Wisconsin-Iowa-Kansas-Oklahoma-Texas.

Kroger grocery stores have a variety of names throughout the west, including Ralph's and Foodsco and Foods4Less in California and Fry's/Smith's.

I always wondered why the Ralph Trucks would be in Solano County in Northern California. I had no Idea that Ralphs and Food 4 Less had the same owners "Kroger Inc". and probably that Ralphs truck was in Vallejo to send food to Food 4 Less. I thought of Ralphs as an LA store.

Ralphs itself has a quite an interesting history locally, particularly as they bought out rival regional grocery chains, such as Alpha Beta in the early 90s, as well as smaller chains like The Boys' Market and ABC Market (both had stores spread-out through inner-city Los Angeles) shortly thereafter. Ralphs also operated "The Giant" stores, which is very similar to the present-day Food4Less...those existing Giant stores either shut down or became Food4Less stores eventually by the time Kroger acquired Ralphs.

 

[borderblaster]

Sonic has killed Rally's in the Dayton area since they came to the Northlands. You'll see lots of abandoned Rally's locations.

How similar are Hardee's and Carl Jr's ads since the rest of the branding is almost the same....if you can see both anywhere

 

[crainbebo]

Then, there's Checkers/Rally's. The cheap drive-through only burger chain maintains two entirely separate brands for the very same product. That makes national advertising incredibly difficult. Their spots are identical, and run locally...replacing Checkers for Rally's depending on which region (they're Rally's up here).

And O'Reilly's Auto Parts, which swallowed the Murray's chain (the one here), and then ran radio spots with both names in the jingle until about a year ago.

We have the "Rally's" burgers brand here in Southern California, and while they have "Checkers" in the Las Vegas area (I ate there when I visited there last year).

O'Reilly's also in recent years swallowed up another regional auto parts store, Kragen.

Here in Phoenix I see a number of ads for Longhorn Steakhouse even though there are no locations west of a line from Wisconsin-Iowa-Kansas-Oklahoma-Texas.

Kroger grocery stores have a variety of names throughout the west, including Ralph's and Foodsco and Foods4Less in California and Fry's/Smith's.

I always wondered why the Ralph Trucks would be in Solano County in Northern California. I had no Idea that Ralphs and Food 4 Less had the same owners "Kroger Inc". and probably that Ralphs truck was in Vallejo to send food to Food 4 Less. I thought of Ralphs as an LA store.

Ralphs itself has a quite an interesting history locally, particularly as they bought out rival regional grocery chains, such as Alpha Beta in the early 90s, as well as smaller chains like The Boys' Market and ABC Market (both had stores spread-out through inner-city Los Angeles) shortly thereafter. Ralphs also operated "The Giant" stores, which is very similar to the present-day Food4Less...those existing Giant stores either shut down or became Food4Less stores eventually by the time Kroger acquired Ralphs.

Schucks and Checker Auto Parts as well were bought out by O-Reilly. Schucks had locations all over the Northwest.

-crainbebo

 

[ShawtyBlack_ATL]

Here we frequently get ads for Macy's, even though the closest location is in Columbia. ACC basketball often shows Jack in the Box ads, even though the closest they come are Charlotte and Greenville/Spartanburg.

The SEC Network's halftime show was/is sponsored by C-Spire, an arm of CellularSouth. The closest they come to us is Rome, GA.

I remember Charleston would always get Target commercials before they fianlaly put one at Citadel Mall. Now, theres what 4 in the area?

 

[dhett]

Checker, Schucks and Kragen were all the same company, CSK Auto.

 

[OhioMediaWatch]

Checker, Schucks and Kragen were all the same company, CSK Auto.

And if I remember my reading yesterday, CSK bought Murray's here, and that's how it got folded into the O'Reilly's empire.

They were running the O'Reilly's jingle, only with "Murray's and...O'Reilly's", with the former name replacing the extra "O's".

 

[firepoint525]

Memphis stations will show political ads for TN, AR, and MS elections. Although I can't definitely prove it, I figure WPSD in Paducah, KY probably shows political ads for KY, TN, MO, and IL since they reach into all four states. That means that there is probably some kind of political ads in the Fall of just about any year. :

Since Kentucky elects their governors in odd years, you are probably correct. But I don't recall seeing any ads for KY governor in 2011, so either that was NOT the year that they elected a governor, or there was not much of a contest, or they simply chose not to advertise in Nashville this past year. I got more "Kentucky-centric" news back when I lived in northwest TN than I do now, courtesy of WPSD, but I get more "Tennessee-centric" news from the stations here in Nashville, with the occasional report from KY.

You are also likely correct about the states from which they (WPSD) would accept political advertising, but I recall that they also read letters in their "mailbag" segment from viewers as far away as Indiana and Arkansas. (They had a regular contributor from Evansville who wrote to them, never mind that Evansville already has an NBC affiliate of their own! :)

 

[ansky212]

This type of thing happens all the time on my Verizon Fios system in NJ. Many of the local insert ads are for car dealerships and other businesses for towns at the Jersey Shore, 50 miles away. Nobody is going to drive 50+ miles to a car dealership when they'll probably pass 10 others along the way. They do sometimes run ads that are more local to my area, and my guess is people at the shore are seeing those ads and wondering the same thing as me when I see ads for businesses at the shore.