"Salem" coming from a New England background? Or...
" Salem is associated with word for 'peace', 'shalom', and is another name for Jerusalem. It's mentioned in Genesis..In Psalm 76:2 it says of God: 'His tent is in Salem, his dwelling place in Zion.' A church named Salem is a place where God dwells."-- Christian Today
My guess is it's the latter and had little to do with the city of Salem which cashe$ in on Halloween as a result of the Witch Trials.That place name ultimately was inspired by an altered version of "shalom",
the actual inspiration.