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Replace "98 Rock" with Adult Hits

G

gamefreak

If News Talk isn't already being planned on 97.9 how about Adult Hits. 97.9 is a kick butt signal for that format. From the Beaches to Lakeland. From Brandon and Temple Terrace to Spring Hill and Inverness.

What about great format for Clear Channel to pull off. Play the heck out of music from the 60's through today. WMTX could then pull focus on music from the past decade only. "Playing What We Want" sure sounds good. Clear Channel could play Music from Q105, Magic, The Eagle and so on.

From Simon and Garfunkel to Dave Mathews We're playing it all. That or a properly programmed format playing music from the 70's to early 2000's. Playing all genres of music.
 
"The Eagle" being so high in the ratings is ripe for competition. A Adult Hits station could put some real pressure on Cox. Looking at ratings Q105 isn't doing as well as the Eagle. "The Bone" is vulnerable in the fact that "Bubba" and "Cowhead" make up most of the ratings.

Maybe a true Adult Hits will get radio stations in Tampa to broaden their play-list.
 
You're looking at 6+ numbers. 98 Rock is aimed at 18-34 males and very few stations are chasing that demo in the market.

If you go adult hits you are taking listeners from Mix (in fact you would kill Mix), US 103.5 and even FLZ, which probably still skews older that Hot does. Why would CC want to do that?
 
What demo does a Rock-Based Adult Hits ago after.

Adult Hits could always play some of the music thats currently on the Rock. Thats the lovely thing about the format, it can be tweaked for various markets.

Plus with Mix moving more into a Current Based station it could play all the older stuff Hot AC can not play anymore. 80's and 90's music as well as 60's and 70's. Mix alone can not compete with Magic. But 2 stations maybe.

The station can play all the music from Q105, The Eagle, The Bone, Most of whats on Magic and so on. Plus More! The cutoff of music would have to be early 2000's though or you'll kill Mix.
 
If not 98Rock how about Mix. I know it was tried 6 years ago. Maybe this time it may work.

If Clear Channel pulled off aggressive marketing, billboards, commercial free hours and ect (Like Hot) Mix 100.7 could broaden to an Adult Hits station. I bet you when 100.7 attepted the Adult Hits they didn't do a 5 decade approach. Now did they.

If 100.7 could play the all the music it has now plus music from Play, Q105, Magic and the Eagle why would somebody change stations.

Being all over the map isn't a bad thing you know. Mix could then take the at work audience from Magic. Besides Magic doesn't play Paul McCartney mixed with Snow Patrol.
 
98Rock will "Never" go Adult Hits... but 100.7 wouldn't be a bad choice. 98Rock will be here for a bit as long as they have no competition vs their 16-21 age demo.. their competition is only 102.5 and they play crap overplayed music from 98Rock in the first place. As long as their is no station that comes along and plays mostly New Rock 1st (alot more than 98Rock..and does all request hours).. 98rock wont change.
 
100.7 or 98.7 is perfect for Adult Hits. 98 Rock is a Tampa institution. You are correct in that 102.5 is 98 Rock 2 years ago. They were better off as Hard Classic Rock.
 
It's amusing to me that 22 years later, people are still watching for the demise of XTB. From the day we restarted in '90, the station has weathered everything thrown at it and survived. Seems like XTB never got the respect it earned years ago.
 
BrianMedlin said:
It's amusing to me that 22 years later, people are still watching for the demise of XTB. From the day we restarted in '90, the station has weathered everything thrown at it and survived. Seems like XTB never got the respect it earned years ago.
Click to expand...
98 Rock's ripple effect throughout the country was 22 years ago. A lot of water over that dam, but more importantly is the effect other music sources are having on FM music, now.

Personally, I feel FM and 98 Rock will still be viable for some time to come. Mostly because of the ease of operation and the dependability of the signal.

But AM is dying.

Younger audiences are not taking to the AM dial anymore and it is easy to take the 970 signal that is already being piggy backed on the 97.9 signal and swap it. They can move the 98 Rock format to another frequency, such as 100.7.

97.9 will be a frequency more targetted to the "North of the Bay" listeners than the other stations and that would accomplish complementing audience the 970 signal can't reach.

We are not dissing the format, just seeing how the market would be better served by News/Talk on FM and 97.9 is the most reasonable choice at this point.

(Subject to change without notice and your mileage may vary. Member FDIC-FM)

Jeff in Sa-ra-so-ta!
 
Please tell me 98 Rock doesn't go away to HD-2/web like 96 Rock in Orlando did.
 
vadar said:
Please tell me 98 Rock doesn't go away to HD-2/web like 96 Rock in Orlando did.
Click to expand...
It is possible. I'm sure it's a scenario being explored.

Nothing is off the table in sales.

Jeff in Sa-ra-so-ta!
 
BrianMedlin said:
It's amusing to me that 22 years later, people are still watching for the demise of XTB. From the day we restarted in '90, the station has weathered everything thrown at it and survived. Seems like XTB never got the respect it earned years ago.
Click to expand...

Well said, Brian.
 
The 97.9 frequency started out as WQXM in 1967 with a classical format, flipping to beautiful music about a year later. The 98 Rock flip took place in 1977 with another complete format change, this time to Top 40 / CHR in 1983 as Z 98 with the call letters WZNE. It's gone through a few other "adjustments" through the years including "All Led Zeppelin" and then "All Led Zeppelin and Pink Floyd" before going classic rock with the call letters WKRL. The WXTB call letters and mainstream AOR format were implemented when 97.9 was co-owned with WTSP-TV 10. The current format has been in place in one form or another since 1991.
 
jmtillery said:
The 97.9 frequency started out as WQXM in 1967 with a classical format, flipping to beautiful music about a year later. The 98 Rock flip took place in 1977 with another complete format change, this time to Top 40 / CHR in 1983 as Z 98 with the call letters WZNE. It's gone through a few other "adjustments" through the years including "All Led Zeppelin" and then "All Led Zeppelin and Pink Floyd" before going classic rock with the call letters WKRL. The WXTB call letters and mainstream AOR format were implemented when 97.9 was co-owned with WTSP-TV 10. The current format has been in place in one form or another since 1991.
Click to expand...
While they were WKRL they repositioned themselves from "Classic Rock, 97.9 WKRL" to "98Rock" a year before the flip.

Just to clarify the "All Led Zeppelin" was following the Christmas '89 flip playing "Stairway to Heaven on a loop.

New Year's Day 1990 started the stunting that "led" to the format change about 2-3weeks later, in January 1990. 95ynf took the biggest hit eventually leaving the format to 98Rock.

Gannett was the station owner at the time.

Jeff in Sa-ra-so-ta!
 
Are you all sure that WQXM wasn't classical before 1967? I recall there was a classical FM station in the early 1960s, and I thought it was WQXM, but I could be wrong. They had a very stuffy-sounding announcer, almost British, as I recall. My friends and I used to make fun of the pretentious announcements. This was before I went into the Army (1964). Maybe I have my stations mixed up -
 
A friend emailed that the station I might have been thinking of was 99.5 WTCX (if those are the correct call letters); they were 18,000 watts and their studios and tower was at the intersection of 58th Ave N and Haines Rd, what is now called Lealman; it's just s.e. of Pinellas Park (Pinellas Park city limits start 4 blocks north).

He said that they asked for listeners to subscribe; he didn't remember if they had commercials; if they did, they were few and far between, and with a monthly subscription you got a monthly schedule and newsletter. The studios are still there; of course, it's another type of business in there now and the tower is long gone, and now that frequency is WQYK-FM with tower in Palm River.
 
92.5 was also a commercial classical station b/4 being sold decades ago..WXCR 1982-1989...
 
flwfg said:
92.5 was also a commercial classical station b/4 being sold decades ago..WXCR 1982-1989...
Click to expand...

That is correct; however, WXCR began as a class A FM on 92.1, later upgrading to a 50kw class C2 on its current 92.5 frequency, flipping to oldies with a call letter change to WYUU "U 92" shortly following the upgrade.
 
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