If this is the case below, WRRM, and WGRR may take another blow in ratings.
Indiana
Re: PPM - Purple People Meter
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Quote from: ChiefEngineer on October 11, 2009, 09:52:28 AM
PPM encoders are supposed to be shipped soon. Biggest losers in other markets are minority formats and talk. Don't want to deal with the pager looking toy.
Opinions on changes to ratings and the changes to radio as a result?
I understand at least 1 or 2 stations already have the PPM equipment transmitting. But I know Cumulus does not subscribe to Arbitron in othermarkts, if thats true they'll take a huge hit in Indy. You can only beg people to believe your number one for so long after your stations stop appearing in the book.