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Right-Wing Talk is Dying: PPM Numbers Don't Lie

^ in indianapolis in the 90`s i heard advertised on the radio a resturant that broadcast the station rush was on in its sound systems to get rush fans there durring lunch.
 
I've never heard any sort of talk radio being aired in a public place. Music makes a better background, so it doesn't matter if it's Rush or NPR, you're not going to hear spoken word programming in a store, restaurant, etc. The Rush Room thing was a short lived gimmick that didn't last long as many other customers would stay away rather than have to endure Limbaugh's rants while they were eating.

The bigger issue is what type of music being played. I've been in some restaurants that are playing heavy metal music, are they crazy? That's not exactly music for eating and conversation. Some stores of course have their own "radio station" of music just for them. You'll even hear the jingle "Pathmark Radio", etc. Our local Wallgreens plays a wide variety of music. I've been in there when they were playing today's music and other times when they were playing Beatles, Lou Christie, Rascals, Elvis, Fifth Dimension, etc. Those young kids working there "really" enjoy that old music. Of course as the larger part of their customer base is older than most of the employees we sure enjoy hearing the "old school music", especially as its hard to find that kind of music on OTA radio.
 
^ you brought up something that at times annoys me.i feel like music from my heyday is being demeaned when it is background music in stores and resturants.that it goes from music that meant something to me to background music for stores.
 
^ i totally agree with that.that is even worse then the popular songs from back in the day used as muzac.
 
What's really creepy is seeing Sally Fields, Henry Winkler, and others from our generation selling "geezer" products on TV. I actually don't mind hearing our music in a store, it beats hearing either Lawrence Welk or some rap "artist".
 
MikefromDelaware said:
What's really creepy is seeing Sally Fields, Henry Winkler, and others from our generation selling "geezer" products on TV. I actually don't mind hearing our music in a store, it beats hearing either Lawrence Welk or some rap "artist".

Amen to all points.

And since my market doesn't have a station that airs the kind of music that often is found in stores, at least there is a place where I can hear it.
 
MikefromDelaware said:
What's really creepy is seeing Sally Fields, Henry Winkler, and others from our generation selling "geezer" products on TV. I actually don't mind hearing our music in a store, it beats hearing either Lawrence Welk or some rap "artist".

Guess what - they are "geezers!" Gidget is 64 and Fonzie is 65. Welk was hawking Geritol to the Doughboy Generation when he was younger than that (he was 52 when his show debuted on ABC).

Nothing wrong with getting old. It sure beats the alternative. Pass the Geritol. ;D
 
I've been hearing about how "Right-Wing Talk is Dying" since the '80s. News-Talk, like many other formats, fluctuates up and down on a regular basis. When it trends down, the left fantasies that it's dying. When it trends up or stays steady, they're nowhere to be found. Talk radio will be around for a long time, and conservative talk will out perform liberal talk as long as conservatives are, in general, a lot more interested in politics than liberals And I don't see any indication that changing.
 
I think the points made in this thread are: (1) Hosts like Glenn Beck are losing major market affiliates, (2) Rush has peaked, (3) Lack of training ground for new conservative hosts to replace Rush, (4) and the rise of other forms of talk, such as sports talk, or non-political local talk. It's not just liberal vs. conservative any more. A lot of people have tried to launch new conservative talk shows lately, and none seem to be having success.
 
Beck had a good thing going with an entertaining show, but when he went on TV, his radio show took a back seat and then he got crazy and well his day is done. Rush used to be entertaining and humorous, but he's been at it a long time and his act has gotten old. What con talk needs is some new young blood that have a sense of humor to mix in with the political right wing talk.

Just like anything in radio or TV, eventually it gets old, then it disappears for a while and then all of a sudden its back again. Like on TV, lots of doctor and crime shows, but no westerns. Eventually we'll see more westerns again and less doctor and crime shows. Then we'll again see more doctor and crime shows and less westerns. Same with radio talk. Right now live and local seems to be the new thing again, after its being out of sight for a number of years. Eventually someone nationally will come up with a new talk show that will sweep the nation and syndicated talk will again reign supreme. Cycles.
 
"Gidget is 64 and Fonzie is 65" I'm OK with that. It's Valerie Bertinelli, on the cover of AARP I have trouble adjusting to! Oh, what doesn't appear to be cyclical is that there are basically, no new listeners!
 
semoochie said:
"Gidget is 64 and Fonzie is 65" I'm OK with that. It's Valerie Bertinelli, on the cover of AARP I have trouble adjusting to! Oh, what doesn't appear to be cyclical is that there are basically, no new listeners!

I believe she's 52 - old enough to join AARP.
 
MikefromDelaware said:
Same with radio talk. Right now live and local seems to be the new thing again, after its being out of sight for a number of years. Eventually someone nationally will come up with a new talk show that will sweep the nation and syndicated talk will again reign supreme. Cycles.

Not in New York! Every major market seems to have gone more live and local, but not the #1 media market. WOR dropped Beck, but replaced him with Mike Gallagher, another syndie. WABC has only two hours local Mon-Fri, Joe Crummey 10A-12N. It wouldn't surpise me if Crummey eventually goes national.

Talk stations in New York either never received the live-and-local memo or they just don't care! It seems quite strange that markets of all sizes and demos offer more local talk radio than New York. IMHO, it's shameful! :)
 
radioguy39nj said:
Not in New York! Every major market seems to have gone more live and local, but not the #1 media market. WOR dropped Beck, but replaced him with Mike Gallagher, another syndie. WABC has only two hours local Mon-Fri, Joe Crummey 10A-12N. It wouldn't surpise me if Crummey eventually goes national.

Is Crummy actually doing his show from the WABC studios or is he still based in LA? When he was "in Phoenix," he wasn't really in Phoenix.
 
To assert that the format is dying is a misnomer. The format may have peaked but it has a reliable installed base and will continue to dominate the talk format for many, many years to come.
 
umfan said:
To assert that the format is dying is a misnomer. The format may have peaked but it has a reliable installed base and will continue to dominate the talk format for many, many years to come.

I can understand why you would feel that way, especially if the "tone" of talk radio today matches your own personal views of the political landscape. Talk Radio as we know it will thrive over the lifetime of it's current "installed base".... unless the tectonic plates of American politics do some major shifting. If that happens, broadcasting the spoken word could also see some earthquake symptoms.

I maintain the website for a political group at the local level. If you peek and poke around the fine print at the bottom of the page where copyright info and other flotsam is located, you will stumble into my cell phone number. I got a phone call the other day from a disaffected Republican who was at the point of wondering if she was conservative after all after she read some bills in our current legislative session. She went on to tell me how many of her friends were in the process of questioning "orthodoxy" in today's climate.

She may represent something about as serious as minor heartburn for the political picture. She may represent what will amount to a political version of Aids. Once you get a good case of the political version of Aids, Talk Radio as we know it today suddenly goes from being a sweet tasting passifier to being like cleaning up vomit.

The business future of today's Talk Radio has little to do with the skill of the broadcast managers and the broadcast personalities. It is totally dependent on one political party staying on a track that "talks well".
 
KeithE4 said:
radioguy39nj said:
Not in New York! Every major market seems to have gone more live and local, but not the #1 media market. WOR dropped Beck, but replaced him with Mike Gallagher, another syndie. WABC has only two hours local Mon-Fri, Joe Crummey 10A-12N. It wouldn't surpise me if Crummey eventually goes national.

Is Crummy actually doing his show from the WABC studios or is he still based in LA? When he was "in Phoenix," he wasn't really in Phoenix.

Crummey is live and local at WABC New York. His PD is Laurie Cantillo, who once held the same position at KFYI Phoenix.

Joe Crummey was a DJ at WNBC and WAPP back in the 80s, when he was known as E J Crummey. :)
 
In the days before talk radio and FOX News, when all we had were the three "mainstream" networks and CNN, Ronald Reagan won two presidential elections by a landslide against all the media odds.
 
MattParker said:
John Avlon said:
Glenn Beck, Sean Hannity, and Rush Limbaugh are losing fans in a key market. Why listeners and station managers are sick of anti-Obama tirades—and who bucks the trend.
Is Right-Wing Talk Dying? A look at radio ratings shows that hyper-partisan talk has been declining or flat-lining between ‘09 and ‘10, despite the intensity of the election year. There’s a demand for something different -- smart, un-predictable, non-partisan news is gaining market share because it stands out from the pack. And leading industry analysts say there is a market for more independent voices
http://www.thedailybeast.com/blogs-and-stories/2011-02-09/glenn-beck-sean-hannity-ratings-drop-right-wing-talk-is-dying
PPM numbers for WABC right-wing talkers are down. Except for the average age of the audience. Even Rush's numbers are down (despite an election last November). Beck and Hannity are "flat-lining." Talk programmers are starting to notice. To paraphrase Edward G. Robinson: "Mother of Mercy, is this the end of Rushbo?"

If it is true, then it's the end of AM radio.
 
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