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Right-Wing Talk is Dying: PPM Numbers Don't Lie
- Thread starter MattParker
- Start date
D
DX
Guest
In the Chicago Arbitron, three of the top four radio stations were A.M.: WBBM, WGN, and WLS. Granted, those were 12+ numbers. Still, the two "live & local" radio stations topped the charts. It would be premature to pronounce the death of A.M. radio, particularly in markets with the durable, 50,000-watt blowtorches. And the smart news stations are expanding their brand on the web with great sites, featuring video, podcasts, and blogs. The cookie-cutter syndicated talk stations may be dying, but don't count everyone out!
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DX
Guest
I should have said that was the January Chicago Arbitron!
For AM to die in Chicago, all that is needed is for one of those Chicago stations to simulcast on FM. Ratings for the remaining two newstalk stations on AM will decline, forcing them to also move to FM, and leading to the death of AM radio in Chicago.
AM is already dead in many U.S. markets. I agree, markets like Chicago, San Francisco, maybe even Philadelphia will have a longer run with AM. Some medium and small markets that are "under-FMed" will also have AM stations that continue to do well for a while. But it's just a matter of time. If not now, then ten years from now.
And there's always the chance that the FCC is going to want the AM spectrum for something else. Don't know how they will possibly deal with displaced AM stations, but they'll figure out something.
AM is already dead in many U.S. markets. I agree, markets like Chicago, San Francisco, maybe even Philadelphia will have a longer run with AM. Some medium and small markets that are "under-FMed" will also have AM stations that continue to do well for a while. But it's just a matter of time. If not now, then ten years from now.
And there's always the chance that the FCC is going to want the AM spectrum for something else. Don't know how they will possibly deal with displaced AM stations, but they'll figure out something.
radiophiler said:
Speculation has had it for some time that WBBM and WSCR would simulcast on FM. With 104.3 having flipped to K-Hits this week, all eyes are on Fresh 105.9. Last summer, Jim Ryan took over as PD with one year to turn it around. That time is now growing short. Fresh isn't doing well in Chicago. If CBS blows up Fresh what will they do with 105.9? Will it be a simulcast of Newsradio 780 or 670 The Score?
WBBM is on top of the Chicago ratings. Would an FM simulcast bring in more revenue? Then there's WSCR. Sports stations have also been moving to FM, but so far none of CBS' established AM sports talkers have moved to or been simulcast on FM.
This bears watching!
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