I don't think their 65 dBu signal covered 500,000 people, much less a million. I could be wrong though on that one.
But I'm not sure if there are a lot of first-gen Mexicans within the coverage area of the late KJOJ, either.
Around the time KGLF became KJOJ, a good car radio would get it in San Antonio, though I don’t think it ever got any listeners there. After KJOJ 106.9 was bought and became Smooth Jazz KJZS, KJOJ moved to 103.3 and was immediately dissatisfied with its signal coverage. Its solution was to buy KIKR “Kicker 880” and simulcast KJOJ there.
The liner was....Kiss 98.5 The Best Variety of the Hits and Dusties.. I don't remember any of the air staff, but i think Jammin' Jay Lamont was on that station.
Kiss 98.5 ran a straight ahead urban format until KFMK 97.9 became KBXX. It decided it couldn’t compete with both KBXX and KMJQ. So, it became urban AC “Y-98.5.” That was ultimately unsuccessful, and Clear Channel decided, “if you can’t beat 'em, buy 'em,” and bought KBXX and KMJQ. Then, it put the urban AC format on Majic.