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Riverside - San Bernardino 6+ overall numbers April 2015

3

34james

Banned
Here are the newest numbers out for the Riverside San Bernardino area.
http://ratings.****************/cgi-bin/rol.exe/arb379

As you can tell KOLA FM, once 1 of the 2 main stations in the IE, has slowly been slipping, they once averaged in the mid 6 range. Now they are down to 4.5 overall. KGGI, and KLYY. Are both ahead of them and for the first time KLVE. So why the ratings slip?
 
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I think it's the Hispanic audience. 2 of them are in the top 5. And it's starting to put a squeeze on KOLA. Those 2 would be KLYY, and KLVE. Those 2 Spanish stations have the most powerful towers in southern California for Spanish only listeners and it's starting to show up.
 
34james said:
As you can tell KOLA FM, once 1 of the 2 main stations in the IE, has slowly been slipping, they once averaged in the mid 6 range. Now they are down to 4.5 overall. KGGI, and KLYY. Are both ahead of them and for the first time KLVE. So why the ratings slip?
Click to expand...

As always, before I declare anything to be "slipping" I want to see the demographic breakouts. You can't tell anything from the public 6+ numbers ... but even as much as I and others say that, you guys still insist on worrying and postulating based on numbers that neither the stations or the ad agencies care about.

David?
 
KSGN is ninth with a 2.0. I'm always amazed that the "family-friendly" Christian music station consistently has such a relatively high audience share in a market which is more than 50% Hispanic. I can't imagine that there are very many Hispanics who are fans of Chris Tomlin, Kristian Stanfill, Unspoken, Building 429, Casting Crowns and Tenth Avenue North. However, I will withhold judgment until we hear from the "worrying and postulating" crowd. :)
 
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