Someone at Cox had a bad attack of stupid...In today's trend, guess who's #1 again? KMOD!They wait years for Rock 102.3 to show signs of life, and with little to no promotional help, it finally does - then they kill it - just as it's really starting to bloom - to go head to head with a heritage Christian AC outlet. Looking at today's trend, it's peaked and is headed back down.I wonder if they've figured out they can't monetize that yet? Christian advertisers are a different breed - they don't buy from businesses that are primarily secular when they can avoid it.And look at the other Cox properties...K95.5 continues its steady slide while KVOO steadily improves.KFAQ is flat - but KRMG continues to lose shares - what are they doing wrong?The first phase doesn't look promising for Mix either.The only bright spot for them is KJSR - and its gains are nothing spectacular.I wish I could say I knew what they're doing to slowly kill these once stellar properties, but being out of the market now I have no clue.crazyokie said:Whatever happened to Rock 102.3 ? I moved away, and moved back and they are gone. I used to love that station. What's the story? Sorry if it's old news. I'm just curious about it's demise.
I wouldn't bet on that.The format didn't mesh with the culture at Cox in Tulsa. It's a very uptight, very buttoned-down kind of place.To do any format properly, you need jocks that live the lifestyle. It's hard to find real rock guys that don't mind wearing a button down and slacks to work every day.Look at their other stations - Mix 96.5, K95.5, KRMG, Star 103. They all cater to older, supposedly more mature audiences and their staffs reflect that. Rock 102.3 just didn't fit with their culture and that's why it never really prospered. Their only goal with that station was to knock just enough off KMOD to make KWEN or KRMG win the beauty contest 12+ battle consistently. It did that for a while.Cox as a company may be able to do rock successfully, but Cox Tulsa never could.crazyokie said:What's so strange is that if Cox can program a format really well ,it's Rock. Just look at 99.5 KISS San Antonio or 93 Rock Miami,FL. If there was a format Tulsa did NOT need, it's another Christian station. Hopefully the Spirit 102.3 numbers continue to slide so Rock 102.3 can come back!