> > > > That's the big problem with this market....a lot of
> > great
> > > > "legacy" stations are being bulldozed all for the
> bottom
> >
> > > > line
> > > >
> > >
> > > I'm gonna get nuked here BUT, "Bottom Line" is, these
> > great
> > > names are associated with a crappy station. One that
> > needed
> > > a makeover. When you remodel a bathroom do you keep the
> > > toilet seat?
> > >
> > > I'm not saying it's right, but when somethings been
> going
> > > downhill for so long with the same people going down
> with
> > > it. You've got to make a change in a re-image.
> > >
> > > Right?
> > >
> > Sometimes the baby is thrown out with the bath water, then
>
> > plowed under.
> >
> KVIL needed an overhaul,but when you have good talent
> reduced to reading some liner from the sales dept.,and a
> short short short playlist plus an over abundance of
> spots,do you really feel a listener is going to keep
> listening?
> Lite 103.7 has been tried, and it died. A station's
> independent identity is important not an assembly line.
> Nikki maybe a good programmer but if she bows to the
> Infinity suits all the time her prescence doesn't matter.
> You might as well just hire a broadcasting school student
> straight out of class to run the place for all the good it
> will do.
>
You're right. The "Lite" monikor is old and tired. And what does it truly MEAN? Lite what?!! A song like "Summer of 69" by Bryan Adams is pretty rockin', and it's certainly not "lite." It's totally generic and confusing to the listener, and as you said, it's been done before. It makes you wonder, does Nikki Nite REALLY have a big say in what's going on here? Or is Kurt Johnson being allowed to screw something else up? And as far as KJ and the semi-success of Jack is concerned, please...his name was simply attached to a new format that was going to be hot for a while. His track record otherwise is horrendous. Is KJ telling "Nikki Lite" who to hire and fire too? If not, how do you explain keeping their UNLISTENABLE morning show? They were beaten badly when they were here the last time, and they've been beaten by every competitor again this time. H-E-L-L-O??!!! We know Infinity doesn't like to hand out fat pay checks for a 1.5 share morning show, so who has the answer here?