Limbaugh's people seem to think Fargo is important.
So, you don't recognize sarcasm when you see it, either. It strikes me that Limbaugh's people see losing Fargo as something to make fun of. It's a joke, but apparently you just don't get it.
it's still important.
One can make the argument that all markets are important. The thing is, importance isn't a no/no-go thing. It's something measured in incremental degrees. Fargo is important. Larger markets are more important. Smaller markets are less important. It's a question of where do you draw the line? I draw the line at 200. You clearly draw the line much lower. That's a pure judgement call.
Schultz has gotten offers to relocate his syndicate show to bigger, more media-saturated markets (Al Franken recently offered him his Minneapolis production facilities, and he considered Albuquerque and Denver), but prefers to live in Detroit Lakes, MN and work in Fargo.
So? The beauty of being a talk show host (or a novelist, or a songwriter, or any of a number of other jobs) is that you can choose to live and work in some out-of-the-way little backwater if you want to. If someone chooses to live and/or work in an insignificant, sleepy little hamlet that's well off the beaten path, more power to them. That doesn't prove that the insignificant, sleepy little hamlet that's well off the beaten path is not an insignificant, sleepy little hamlet that's well off the beaten path.
See if what-this-thread-is-about does NOT become a trend.
We shall see what we shall see. But if this turns out to be an example of a post hoc, ergo propter hoc fallacy, one would expect you to acknowledge it as such. If Limbaugh loses more affiliates after this event, that doesn't automatically prove that he lost affiliates because of this event.