Compare Big Signals to Big Signals
Progressive talkers (e.g. stations that have Schultz, Colmes, Hartmann, Air America hosts, etc.) are sometimes on low power stations, and have to power down and/or change patterns at night.
A more "insightful" way to compare *individual* Progressive show host ratings to Conservative show host ratings is to *ONLY* look at markets where the Prog and Conv affiliates cover the entire survey area, e.g. Portland...with AM 620 KPOJ 25kW/10kW, and three other conservative talkers all at 50,000 watts daytime (KEX,KXL,KPAM),
The 25-54 Portland KPOJ numbers have appeared on this forum from time to time and are very impressive for Schultz and air america hosts on this station...compared to the mostly conservative stations in town (KEX,KPAM,KXL).
In addition, local veteran liberal talkers in big markets on news/talk stations can do very well...e.g. Dave Ross in Seattle-KIRO, Bernie Ward in San Francisco-KGO...
***PORTLAND RANKINGS:
http://www.radio-info.com/mods/board?Post=494319&Board=newstalk
> > Most of Franken's 67 stations are less than half the
> radiated power of Limbaugh's stations
>
> But when I'm driving through central Utah and there's not
> another human for 40 miles in any direction I can always
> hear Limbaugh. I feel like I am absorbing more than my fair
> share of radiation.
> <P ID="edit"><FONT class="small">
Edited by this Tom: on 07/28/05 07:20 AM.</FONT></P>