M
MrDeath
Guest
Man, that guy has been off the air for a long time.
When does his non-compete run out?
When does his non-compete run out?
MrDeath said:Man, that guy has been off the air for a long time.
When does his non-compete run out?
OKCRadioGuy said:Maybe after he stops getting free money, he could put up a nice webstream where all 20 of his listeners could listen to his fart jokes, etc. Riviting radio indeed!
little1 said:Where do you think he'll go? That's why I think it's a possibility, but why I don't think it'll happen.
so let's game it out- we'll immediately cross off all the female skewing stations -so not Russ's demo. Kills KVIL, Mix, KPLX, Kluv, etc.
That leaves you with the rock stations- KZPS, Edge, Eagle, etc. All clear channel, not known (these days) for big talent contracts. But okay, again, let's game it out- KZPS- Bo and Jim do decent 25-54. Whyupset that apple cart for a guy who's ratings were falling at 105.3 (Russ used to compete with 1310 for #1 with M25-54. He'd dropped to the 5-10 range, which is part of why they dropped him, I'm sure)
So that leaves you with the Edge and the Eagle. Haven't both of these stations gone to more music mornings because their talk heavy shows weren't successful? And wow, talk about brilliant, what better way to connect with that 24 year old Edge listener, or that 31 year old Eagle listener than to put on the air a 50 year old has-been/ex-Eagle CHR jock. Maybe they'll do it, I just don't think it's teh no-brainer like some of you do...
Old Jack said:little1 said:Where do you think he'll go? That's why I think it's a possibility, but why I don't think it'll happen.
so let's game it out- we'll immediately cross off all the female skewing stations -so not Russ's demo. Kills KVIL, Mix, KPLX, Kluv, etc.
That leaves you with the rock stations- KZPS, Edge, Eagle, etc. All clear channel, not known (these days) for big talent contracts. But okay, again, let's game it out- KZPS- Bo and Jim do decent 25-54. Whyupset that apple cart for a guy who's ratings were falling at 105.3 (Russ used to compete with 1310 for #1 with M25-54. He'd dropped to the 5-10 range, which is part of why they dropped him, I'm sure)
So that leaves you with the Edge and the Eagle. Haven't both of these stations gone to more music mornings because their talk heavy shows weren't successful? And wow, talk about brilliant, what better way to connect with that 24 year old Edge listener, or that 31 year old Eagle listener than to put on the air a 50 year old has-been/ex-Eagle CHR jock. Maybe they'll do it, I just don't think it's teh no-brainer like some of you do...
You make some good points, which is why I said a comeback isn't a forgone conclusion.
On the other hand, there are some other possibilities in play. If Stern comes back to radio, which ever station picks him up would be a natural fit.
Also, the Rational Radio experiment proved that you can almost pull of leasing your own signal and making it. None of the hosts on 1360 had the audience Russ had. In fact, P&K and BDH were Russ-dependent for their small degree of success in this market. Maybe Martin decides to lease and be his own boss. He has the cash to try it. I doubt he would ever make a profit, but breaking even is a possibility. A guy with that kind of ego and need to perform might be content breaking even at this stage in the game.
Then there is always the internet- be it streaming or podcasting.
Lastly, some station may raise the white flag, embrace the fact that they will not win the 18-34 demo, and start programing for the young boomers and aging gen-xers figuring its better to carve out a niche than keep loosing the rat race.
In other words, lowered expectations and a touch of desperation can make for strange bedfellows.
Radiopirate2 said:And some FM station will make the leap to FM talk not too far down the road, and make it exciting and compelling, and not just tits and farts and how drunk they got last weekend. So, Martin can be a 'content provider' as talk talent is called now. His crew was dialed in. They are super-local. he's too local to ignore for the next station that comes along.