RXP DEATH WATCH

[davideduardo]

If you notice, their cume is pretty good in the PPMs - over 1,000,000. I wonder what their TSL is. It must be pretty low, because I know that Spoon fans will NOT listen to AC/DC, Guns 'n Roses, Boston, or George Thorogood.

The cume is 20th in the market. Remember, a fuzzy rule of thumb is that half the cume contributes nearly no listening since on average 92% of the listening is done by 50% of the cume.

The TSL is within the same number of minutes range as Fresh and WKTU. The problem is that both those other stations have much bigger cumes (KTU is over 4 million) and they do very well.

 

[p_herring]

All the station needs to do to stay competitive is get more in line with WXRT in Chicago.

-No AC/DC, Aerosmith, GNR, Boston, BILLY JOEL, tired Rolling Stones
-No Pre-punk classics
-Gold tracks should consist of only punk/new wave
-Keep doing the alternative music

If you notice, their cume is pretty good in the PPMs - over 1,000,000. I wonder what their TSL is. It must be pretty low, because I know that Spoon fans will NOT listen to AC/DC, Guns 'n Roses, Boston, or George Thorogood.

What's strange about RXP is that they haven't realized they just have to go straight-up AAA at this point. They're trying to be a mix of all the wrong parts of the Q and it just doesn't sound right - it's downright aggravating for any listener to sit through burned-out AC/DC or Guns 'n Roses songs to get to the new Beck. I know the station staff must be thinking this by now - the consultants are to blame for sure.

I can't help but think they'll go this direction before dumping the format.

...of course, CBS could find this an opportunity to dump K-Rock to relaunch WNEW-FM with WXRT's AWESOME AAA format and swap Fresh onto 92.3.

WNEW-FM would launch with a stellar reputation, strong brand, good 25-54, and opportunity to excel in billings and ratings. It would also make huge headlines like CBS-FM's return did - literally millions in free promotion.

I'll never understand...

Funny you mention it but, out of curiosity I checked out Yes.com. Before Beck today on RXP was a ZZ Top song. Who is the moron that thinks this is a smart idea? I really can't fathom/understand this. If all of us dolts on a message board can figure it out, can't someone with some power?

 

[htowler]

Ok Emmis... PULSE's beat is becoming financially faint. Pick up the pace, or PULSE that is... 101.9 is tanking and EVERYONE knows it. Do we wanna see better numbers and put the real rhythm back on a full signal? Then someone needs to put the dusty records back on the shelf and make better use of turntables.

This NY rock experience has given my ears post traumatic stress disorder.

Sorry Emmis Will NOT Kill HOT97 to bring Pulse to 101.9

 

[SuperRadioFan]

Funny you mention it but, out of curiosity I checked out Yes.com. Before Beck today on RXP was a ZZ Top song. Who is the moron that thinks this is a smart idea? I really can't fathom/understand this. If all of us dolts on a message board can figure it out, can't someone with some power?

Wow wadda train wreck ZZ Top/Beck?? I think WRXP still posts their daily playlist where you can see an entire day's worth of playlist rather than rowing thru Yes.com. While in L.A. 100.3 The Sound is similar to the mix heard on 'RXP, they do avoid the train wrecks. I wish I knew how much influence the consultant companies (like SBR Creative for The Sound, don't know who WRXP is using) wield with their client. At least The Sound has a forum for listeners to post in, not that the posters have ANY influence by making song/artist suggestions LOL!! WHY doesn't WRXP do the same before the format is killed off? ???

 

[BACKnUSSR]

All the station needs to do to stay competitive is get more in line with WXRT in Chicago.

If you notice, their cume is pretty good in the PPMs - over 1,000,000. I wonder what their TSL is. It must be pretty low, because I know that Spoon fans will NOT listen to AC/DC, Guns 'n Roses, Boston, or George Thorogood.

Brilliant!!! Besides, how many AC/DC, GnR, Boston or George Thorogood fans can there possibly be vs. Spoon fans.???

What's strange about RXP is that they haven't realized they just have to go straight-up AAA at this point.

Brilliant again!! Every major market AAA sign on in the past fifteen years has failed....so I guess its gotta be due.

...of course, CBS could find this an opportunity to dump K-Rock to relaunch WNEW-FM with WXRT's AWESOME AAA format and swap Fresh onto 92.3.
WNEW-FM would launch with a stellar reputation, strong brand, good 25-54, and opportunity to excel in billings and ratings. It would also make huge headlines like CBS-FM's return did - literally millions in free promotion.

And as long as nobody remembers that WNEW-FM was a complete and utter disaster in its last music days, without substantial billing or ratings,
and that bringing it back as a AAA rather than a full-on rock station would disappoint any remaining fans it may have, I suppose it could do lukewarmly.

I'll never understand...

Roger that.....

 

[MarcR]

All the station needs to do to stay competitive is get more in line with WXRT in Chicago.

If you notice, their cume is pretty good in the PPMs - over 1,000,000. I wonder what their TSL is. It must be pretty low, because I know that Spoon fans will NOT listen to AC/DC, Guns 'n Roses, Boston, or George Thorogood.

Brilliant!!! Besides, how many AC/DC, GnR, Boston or George Thorogood fans can there possibly be vs. Spoon fans.???

What's strange about RXP is that they haven't realized they just have to go straight-up AAA at this point.

Brilliant again!! Every major market AAA sign on in the past fifteen years has failed....so I guess its gotta be due.

...of course, CBS could find this an opportunity to dump K-Rock to relaunch WNEW-FM with WXRT's AWESOME AAA format and swap Fresh onto 92.3.
WNEW-FM would launch with a stellar reputation, strong brand, good 25-54, and opportunity to excel in billings and ratings. It would also make huge headlines like CBS-FM's return did - literally millions in free promotion.

And as long as nobody remembers that WNEW-FM was a complete and utter disaster in its last music days, without substantial billing or ratings,
and that bringing it back as a AAA rather than a full-on rock station would disappoint any remaining fans it may have, I suppose it could do lukewarmly.

I'll never understand...

Roger that.....

Do you hold a special grudge BacknUSSR against Rock formats that, if executed properly, might attract an audience of college educated persons? Didn't you post on the LA board in a hostile manner against Indie 103.1 as well?

 

[adma]

Do you hold a special grudge BacknUSSR against Rock formats that, if executed properly, might attract an audience of college educated persons? Didn't you post on the LA board in a hostile manner against Indie 103.1 as well?

It's the numbers, baby. There aren't enough "college educated persons" to go around--at least, those who'd stoop to slumming with (or actively supporting advertisers on) commercial terrestrial radio, let alone so-called "Rock formats". Oh, they *might* have done so in the 70s, but that's before superior alternatives and other cultural forces took root.

Today, you're targeting an oxymoron. While commercial radio's factored the "oxy" out in its target.

 

[lalumia]

new AC/DC cd going to #1 next week, over a million sold this week...guess some folks still like to rock....play some Stooges, RXP!!

 

[myke25]

Ok Emmis... PULSE's beat is becoming financially faint. Pick up the pace, or PULSE that is... 101.9 is tanking and EVERYONE knows it. Do we wanna see better numbers and put the real rhythm back on a full signal? Then someone needs to put the dusty records back on the shelf and make better use of turntables.

This NY rock experience has given my ears post traumatic stress disorder.

Sorry Emmis Will NOT Kill HOT97 to bring Pulse to 101.9

Yea and Hot 97 sucks too.... Emmis could use a different direction and one that works!

 

[p_herring]

"Brilliant!!! Besides, how many AC/DC, GnR, Boston or George Thorogood fans can there possibly be vs. Spoon fans.???"

There are plenty. Problem is they are all turned into Q or K-Rock and probably don't like hearing all those "wierd" bands such as Vampire Weekend, The Kooks, Spoon, etc. mixed in with their meat-and-potatoes hard rock.

 

[lalumia]

but they'd luv to hear names they know(even if they don't know the songs) like the MC5, the Stooges and the New York Dolls, all favorites of Joe Da Pluma

 

[wrsurocks]

If you notice, their cume is pretty good in the PPMs - over 1,000,000. I wonder what their TSL is. It must be pretty low, because I know that Spoon fans will NOT listen to AC/DC, Guns 'n Roses, Boston, or George Thorogood.

The cume is 20th in the market. Remember, a fuzzy rule of thumb is that half the cume contributes nearly no listening since on average 92% of the listening is done by 50% of the cume.

The TSL is within the same number of minutes range as Fresh and WKTU. The problem is that both those other stations have much bigger cumes (KTU is over 4 million) and they do very well.

Hi David,

Thanks for the analysis. In your opinion, what do you think is wrong with RXP? Is the issue what I have been pining about, or a larger market-level concern? Would a revived WNEW-FM in the vein of the CBS-FM return and programmed like WXRT (strong brand/musical reputation/record library, token veteran DJ and imaging to energize the loyal, reformulated and confident format) be a good choice?

 

[SuperRadioFan]

Hey WRSU (from my home town- I'm in SoCal/Orange County now)!! I've been listening online today to WRXP and I noticed one problem I usually don't hear with other "AAA"-type formats --- I don't like the station's formatics, with the DJ currently on talking over the intros and exits of songs... very uncool. Yeh I realize they're not a "True" AAA because of their playlist, but now we can add formatics as another reason why they just don't sound right. I mean the DJ talking about the "1000 Tickets in 30 Days" right up to the vocals.. THAT is very annoying.

There can never be another WNEW-FM, 'nuff said.

np: Janis Joplin into The Shins, right on

 

[BACKnUSSR]

Do you hold a special grudge BacknUSSR against Rock formats that, if executed properly, might attract an audience of college educated persons? Didn't you post on the LA board in a hostile manner against Indie 103.1 as well?

Not at all. I think a current based rock format would be a great idea. I know that AAA does not succeed as a sign on format.
There isnt ONE example in a big market of a ratings or revenue success in the past decade plus. None of them have attracted those college-educated listeners. Simply put, it does not work.
As for Indie 103, I was a big supporter of theirs, however, the recent attempt to be different just for the sake of it, has virtually destroyed
whatever momentum they had been building in their first couple of years. Sadly they have some of the worst ratings in the LA market.
Rock formats do well, if as you say they are "executed" properly. Part of that is determining what type of rock has a chance to connect in a given market.
RXP has failed to do that. Its a bit more involved than whether to play AC DC or whether or not to talk over intros.

BTW....KROQ, WXRT, 91X, KFOG, WBCN, DC101, WDVE, WMMR, WRIF, KISW, WAXQ, KLOS are all fine major market rock stations.

 

[BACKnUSSR]

Also, WCBS FM had the luxury of coming back into NYC with a format that NO ONE had moved into since they had abandoned it.
If, for instance, WPLJ was WABC-FM at that point and had flipped to classic hits, the flip back to CBS-FM wouldnt have been as heralded, if it wouldve happened at all.

WAXQ has pretty much taken the possibility of a big return of WNEW-FM off the table.
It would be a failure if 'NEW came back as anything other than what folks expeced.

 

[Brooklyndon]

KRock is promoting the Kings of Leon show, at the Garden of all places, as the first big rock show of 2009.  KRock doesn't even play the kings of leon, which means that one either they wer paid a boatload to promote this show, or they are flipping to alternative in 2009.  I tend to believe the latter given the ratings failures and O&A's toxicity to advertisers. If I am right, then that's when I'd expect to see RXP fall over.

 

[hotpatrick2004]

Hi backnussr why do you diss indie 1031? ??? They are the same kinda station they were when they signed on almost five years ago.Awesome!!!

 

[DanceDiva3]

Country could work but why not just go head to head with z100-??? Clearchannel did it with Power 105 trying to take away from Hot. Emmis should retaliate with a TOP 40 station in NEw York. One that speaks to the people. Someone live middays like what Pulse 87 does... with a mini mix on at noon would kill them ! Z what o One Point nine ! but more local and not soo Texas sounding. : FunkMaster Flex could do mixes on both hot 97 and there. Totally hip, new york and real. - the greatest recipe that would only succeed.

 

[p_herring]

KRock is promoting the Kings of Leon show, at the Garden of all places, as the first big rock show of 2009. KRock doesn't even play the kings of leon, which means that one either they wer paid a boatload to promote this show, or they are flipping to alternative in 2009. I tend to believe the latter given the ratings failures and O&A's toxicity to advertisers. If I am right, then that's when I'd expect to see RXP fall over.

Though I (and many people) would probably be fine with Kings Of Leon not being heard anywhere, I think they actually do play them (as Yes.com indicates "Sex On Fire" is the 7th most played song on station, which means it's probably played a total of 8 times a week or something considering K-Rock). Don't expect them to flip to Alternative, it's all part of their "let's throw anything on the wall and see what sticks" idea which is why you'll hear Coldplay next to Guns N' Roses on that station. As has been discussed to death, RXP has the same problem on a much more severe level.

 

[BACKnUSSR]

Hi backnussr why do you diss indie 1031? ??? They are the same kinda station they were when they signed on almost five years ago.Awesome!!!

Diss. Naw, they're great. They're doing incrdibly well, dontcha think?