rxp OUCH!

[htowler]

new Emmis rocker WRXP (101.9) falls from 2.7 (as WQCD) to a 1.6 (as the startup "Rock Experience")

 

[lalumia]

good, serves them right

 

[cawasinnj]

Oh come on. That means precisely NOTHING. The station was clearly going to lose most of its audience when it flipped. The overlap in listenership between smooth jazz and rock isn't going to be very high. The old audience dumped out and trying to get the new potential rock listener in is going to take time. People have to know about the station before they can know to tune in.

If the ratings for winter '09 stay in the mid 1's, THEN they can be criticized.

 

[mjb1124]

Well, keep in mind that the same thing happened with Jack FM, and while its audience may have grown a bit over time, it ultimately failed. And I just can't see this format catching on with the masses. I personally enjoy a lot of the surprises they throw in, but it's not a station I can leave on for an extended period of time.

 

[neo11]

Let's not mistake two distinct issues. CD 101.9's billing, based on the numbers that were released recently, was abysmal, and not getting better anytime soon. The format was attracting old demos and a change was needed.

Was RXP the right move to make? Honestly it's still too early to tell and I am sure that station management is expecting a payoff from the rollout to PPM in the fall. Whether or not that will be enough for the format to survive, however, remains to be seen. My gut feeling is no, but we'll see.

 

[DToTheJ]

I echo the above sentiment. As long as the rock-friendly PPM system is slated to come to the market, RXP won't be going anywhere.

 

[Indielover]

Also don't overlook the fact that 92.3 WXRK is now down to a 1.3...this is the station that needs to go...how much longer can CBS keep this dog going?

 

[davideduardo]

new Emmis rocker WRXP (101.9) falls from 2.7 (as WQCD) to a 1.6 (as the startup "Rock Experience")

Two questions:

1. When did the format change take place?
2. What were the dates of the Winter book?

It is difficult to judge a launch that happens a third of the way through a book. There will be total audience churn, and many days with very low listening as the word gets out.

 

[MarcB]

Not sure of the exact date of the flip, but I beleive it was in late January or very early Feburary. Not sure about the book tho.

 

[davideduardo]

Not sure of the exact date of the flip, but I beleive it was in late January or very early Feburary. Not sure about the book tho.

Flip, if I recall, was Feb 5. The book began just about 4 weeks prior, on Jan 10 and ran for 12 weeks till April 2-

The format is obviously designed for the PPM, and we can only see diary results.

 

[landtuna]

The format is obviously designed for the PPM, and we can only see diary results.

David,

As someone who is just learning the "business" side of radio, can you explain briefly why a certain genre would be better represented by one sampling method than another?

 

[BigBoy41]

I want to find a new rock station..NY/NJ needs one..however this is not it...boring....very.....too bland....

 

[davideduardo]

The format is obviously designed for the PPM, and we can only see diary results.

David,

As someone who is just learning the "business" side of radio, can you explain briefly why a certain genre would be better represented by one sampling method than another?

The PPM, which measures real listening as opposed to memory, tends to show higher male use of radio. Part of this is apparently caused by more men in the workforce, and, thus, more commuting where radio is heavily used. Overall, the PPM shows the listening of males about 20% greater than that of women while the diary, where users often rounded listening periods, showd fairly comparable levels

So, male dominated formats that showed lower in the diary may look better in the PPM. Also, stations wilth lots of different listeners... high cume.. do better than low cume ones in PPM, since the PPm does not show any stations or formats with long listening periods. In PPM, long listening is 3.75 hours a week per listener, while in the diary it could be 9 to 10 hours.

On the other hand, the PPM picks up hearing as well as listening, extending the cume with many very short interval listeners... bringing listening time way down.

 

[eyg2181]

Also don't overlook the fact that 92.3 WXRK is now down to a 1.3...this is the station that needs to go...how much longer can CBS keep this dog going?

come on, K Rock has to stay. they may not kick too much ass, but they are heavier than rxp. rxp is good though... they're a lot like 1045 out of philly, except with more classic rock. i just installed an FMSS roof antenna on my Levittown (PA) house, and i can get 923, 1019, and 1043 when i have it turned correctly.

 

[DXMeister]

Do you think 92.3 K-Rock should be a mix or one of these two stations from the Seattle area as an improvement?

99.9 KISW - The Rock of Seattle http://kisw.com/Homepage/232966 Active Rock

Funky Monkey 104.9 - www.funkymonkey1049.fm Alternative and rhythmic rock

 

[landtuna]

The format is obviously designed for the PPM, and we can only see diary results.

David,

As someone who is just learning the "business" side of radio, can you explain briefly why a certain genre would be better represented by one sampling method than another?

The PPM, which measures real listening as opposed to memory, tends to show higher male use of radio. Part of this is apparently caused by more men in the workforce, and, thus, more commuting where radio is heavily used. Overall, the PPM shows the listening of males about 20% greater than that of women while the diary, where users often rounded listening periods, showd fairly comparable levels

So, male dominated formats that showed lower in the diary may look better in the PPM. Also, stations wilth lots of different listeners... high cume.. do better than low cume ones in PPM, since the PPm does not show any stations or formats with long listening periods. In PPM, long listening is 3.75 hours a week per listener, while in the diary it could be 9 to 10 hours.

On the other hand, the PPM picks up hearing as well as listening, extending the cume with many very short interval listeners... bringing listening time way down.

Many thanks!

 

[ccuphl]

new Emmis rocker WRXP (101.9) falls from 2.7 (as WQCD) to a 1.6 (as the startup "Rock Experience")

It's kinda refreshing that a company decided to cater to a smaller audience; one could assume that they knew they weren't going to pull a 6.0 12+ with this format looking at WXRK's numbers. Wouldn't it be great if radio tried to intentionally serve a smaller audience every once and a while?

An even bigger question: where did the smooth jazz audience go?! XM or Sirius? It didn't go to Lite FM or Fresh apparently.

 

[Jay F]

new Emmis rocker WRXP (101.9) falls from 2.7 (as WQCD) to a 1.6 (as the startup "Rock Experience")

An even bigger question: where did the smooth jazz audience go?! XM or Sirius? It didn't go to Lite FM or Fresh apparently.

Maybe WBLS? They were #1 25-54. The smooth jazz flip could have pushed them over the top.

 

[ansky212]

new Emmis rocker WRXP (101.9) falls from 2.7 (as WQCD) to a 1.6 (as the startup "Rock Experience")

An even bigger question: where did the smooth jazz audience go?! XM or Sirius? It didn't go to Lite FM or Fresh apparently.

I used to listen to WQCD before the flip and have since removed them from all my presets. Now I just spend more time listening to CBS FM.

 

[8638]

Also don't overlook the fact that 92.3 WXRK is now down to a 1.3...this is the station that needs to go...how much longer can CBS keep this dog going?

come on, K Rock has to stay. they may not kick too much ass, but they are heavier than rxp. rxp is good though... they're a lot like 1045 out of philly, except with more classic rock. i just installed an FMSS roof antenna on my Levittown (PA) house, and i can get 923, 1019, and 1043 when i have it turned correctly.

So, you finally got a roof mounted antenna up? That's great. Sounds as if it's working well for you, too!