12 In a Row said:
Anyone from 9-90 knows Seacrest.
All comes down to content and what the listeners want to hear?
Lucy or Larry Local talking about Hollywood stars or actually hearing the stars?
Radio in it's first heyday was pretty much national programming and was forced to go local because of this thing called TV.
Kind of going full circle.
Great content=more audience=more $$$$$
That people 'know' Seacrest was not a part of this discussion. What this is about is the homogenization of the dial. And, corporate thinking. Clear Channel is hurriedly slapping this show into markets (big and small) where they have CHRs. Whether Seacrest is overexposed or whether he would be popular in a given market does not seem to play into the bottom line thinking that's happening in the boardroom. Nor do local wishes, apparently. It's a corporate edict.
What's more, Kiss 108 is Boston's CHR station. It's format didn't become popular by being radio's answer to Entertainment Tonight. To paraphrase Bill Clinton: 'It's the music, stupid'. And, the local personalities framing it. This show does none of those things. By making Kiss 108 sound exactly the same as some station in Tennessee, I don't see Clear Channel gaining market share for an already successful station. What I see is them "fixing" something that isn't broken. But it matters not, because WXKS is a CHR formatted station owned by Clear Channel. So, it's on the same list as the company's CHRs in other markets, the list where this show is "required" programming.
I have actually listened to Seacrest's local am drive show in LA on KIIS. And, it's a surprisingly good show. For LA. During morning drive. That's where it's good. Taking a good thing, providing too much of it, and to places that aren't asking for it is a recipe for mediocrity.
By 10:00 am, listeners want music. They tune in to a CHR station to hear the hits and not about whether Christina Agulera had a bowel movement today. If listeners in Boston want to hear CHR music at work, now where will they turn? And, that's why I compared this with what's been happening in urban radio for quite some time. Many of those stations aren't "in format" for most of the day. If you want urban/AC music in many cities, the window is limited to 10-2 pm, evenings and overnights. The rest of the time, it's pretty much talk.
Lastly, please don't try to analogize this with the early days of radio. This show isn't like "Fibber McGee and Molly." These new syndication deals don't represent the rebirth of NBC Blue. Completely different things are at work here. People wanted to hear the national entertainment programs in their cities. That simply moved to TV during the 50's, as did the affiliation model. No one slapped Jack Benny into a timeslot on radio in order to save a few bucks. No, I am sorry but your comparison there is not valid in my view.