I agree that Digital is pretty challeged. However, miixing Spanish and English is not gonna¿ work with 3rd gen and beyond. They are dispersed form Kiss to the country stations and everywhere between, and have, except for Tejanos, no interest in Spanish music.saradio69 said:
What is ``Spanish music''? (Joaquin Rodrigo perhaps?) In the past, you have made it clear that ``Spanish format'' is a misnomer. What's different about using ``Spanish'' to describe music?DavidEduardo said:
Got me. Serves me right for posting form a PDa and trying to be brief. However, in the business, we do call all music in Spanish "Spanish" although we are very careful to call stations "Spanish language." Still, just like there is no "English format" as many formats can be done or executed in English, there are many formats in spanish, so it is a language, not a format. The format is the kind of Spanish music a station plays.Spanish music today is Oreja de Van Gojh and a whole bunch of pop and ballad artists heard all over the Americas.Bob E. Nelson said:
The only missing mass appeal Spanish language format in SA is romántica (Spanish AC) since KCOR-FM changed. The problem is that that format is rather limited when there is a Recuerdo/Preciosa/Lupe type format in the market.saradio69 said:
If you are interested in reaching a younger Hispanic audience you might want to trya Latin urban format - 50% of its listeners are between the ages of 12-21.That comes from a study released by Arbitron today that reveals that Latin Urban, asit's defined in the study, does a better job at reaching English-dominant Hispanic listeners thanany other Spanish-language format.The study also showed that while 70% of the listeners to those stations are Hispanic, a thirdof those listeners are English-dominant. Conversely, english-dominant Hispanic listeners account for10-15% of the Hispanic listenership of spanish-language formats.The report also concluded that:1. Latin Urban is typically stronger during evenings and weekends.2. Latin Urban stations are in the top 10 in their marketplace among 18-34.3. Latin Urban has strong TSL, with an average of 7:15 hours/minutes weekly.The study was based on 10 stations in nine markets.DavidEduardo said:
BMP's Digital stations are a carbon copy of Grupo Acir's Digital - even down to it's logo.Check it out here:http://www.grupoacir.com.mx/digital99/index.phpPartly because the two media groups share the same consultant.Smittian said:
Digital in Austin was playing reggaetón and dance on the weekends because they were broadcastinglive from nightclubs. In fact, at one point they were broadcasting live from nightclubs on Weds, Thurs,Fri, Sat and Sun night. Now, it think it's only down to Thurs - Sun nights.According to sources, BMP was pressuring those nightclubs to stop spinning reggaetón during their livetransmissions. I don't know anyone these days who goes to the clubs to hear pop en español. ReggaetónRULES the dance floors.saradio69 said: