SA Ratings

[saradio1]

From All Access 6+:
KAJA-FM 8.5
KCYY-FM 6.9
KBBT-FM 6.5
KONO-FM 6.1
KXXM-FM 6.0
KQXT-FM 5.8
KROM-FM 4.8
WOAI-AM 4.5
KISS-FM 4.4
KXTN-FM 3.5

San Antonio Business Journal-
Border Media Partners, which owns five stations on the list, does not have any in the top 10. But Mark Landis, vice president and director of programming, dismisses the significance of the Arbitron ratings saying they are not reflective of the true value the stations deliver to advertisers. The numbers are often skewed by kids and teens who don’t have the same buying power as adults, he says.
“We think it is more important to find the right people,” Landis says. “Our stations do very well among the demographic groups that advertisers are looking for — 25 to 54 adults and 18 to 49 adults.”

Border Media’s stations occupy the 12, 13, 18, 19 and 21st spots on the Business Journal list. But Landis says that is not reflective of the success they are having attracting a core audience that is desired by advertisers. “We are happy with our growth this year,” he says. “We are making a good profit and we are finding a niche in the local community


IMO, KTFM sounds best at night!!! Love the remixes and the dance music!!

 

[fredcantu]

You would think "teens and kids" would help KTFM's numbers. And are teens and kids pushing Country to the top in SA?

 

[saradio1]

You would think "teens and kids" would help KTFM's numbers. And are teens and kids pushing Country to the top in SA?

Not necessarily. Mix, The Beat and Wild would/should be benefiting from teens and kids as they are more mainstream. KTFM targets 18-34 and 18-49, hence the numerous EDM artists and remixes on their playlist. For instance, every Saturday KTFM has an all dance mixshow for 7 hours straight beginning at 7pm. ;D

 

[davideduardo]

Not necessarily. Mix, The Beat and Wild would/should be benefiting from teens and kids as they are more mainstream. KTFM targets 18-34 and 18-49, hence the numerous EDM artists and remixes on their playlist. For instance, every Saturday KTFM has an all dance mixshow for 7 hours straight beginning at 7pm. ;D

In 18-49, The Beat is #1 and Mix is #3, KISS is tied for 5th. KTFM is 11th.

In 18-34, KTFM is 8th, with The Beat at first and Mix at 4th. But the Beat has nearly 2 1/2 times the share of KTFM.

 

[Anonymouse]

Not necessarily. Mix, The Beat and Wild would/should be benefiting from teens and kids as they are more mainstream. KTFM targets 18-34 and 18-49, hence the numerous EDM artists and remixes on their playlist. For instance, every Saturday KTFM has an all dance mixshow for 7 hours straight beginning at 7pm. ;D

I'm always hearing dance music on KTFM, every time I tune it in. Keep up the good work KTFM!

 

[Kent]

I'm not sure where the 18-49 ratings were six months ago, but KTFM's 6+ share is down 25% from January. Besides the music mix, has anything changed?

 

[saradio1]

Not necessarily. Mix, The Beat and Wild would/should be benefiting from teens and kids as they are more mainstream. KTFM targets 18-34 and 18-49, hence the numerous EDM artists and remixes on their playlist. For instance, every Saturday KTFM has an all dance mixshow for 7 hours straight beginning at 7pm. ;D

In 18-49, The Beat is #1 and Mix is #3, KISS is tied for 5th. KTFM is 11th.

In 18-34, KTFM is 8th, with The Beat at first and Mix at 4th. But the Beat has nearly 2 1/2 times the share of KTFM.

So David, if the Beat is doing so well, where is there revenue compared to Mix and KTFM? Any station can rating but it's all about the bottom line...you know this....

 

[davideduardo]

So David, if the Beat is doing so well, where is there revenue compared to Mix and KTFM? Any station can rating but it's all about the bottom line...you know this....

In 2012, KBBT was in a virtual 4 way tie for 5th in billing with KROM, KONO, and KQXT. The average billing of the 4 stations was $5.5 million.

KTFM did just under $2 million, or 17th. KCCM was 18th, at a bit over $1.5 million.

The Beat had a power ratio of 0.8, while KTFM had a 0.5 and Mix a 0.3.

 

[saradio1]

So David, if the Beat is doing so well, where is there revenue compared to Mix and KTFM? Any station can rating but it's all about the bottom line...you know this....

In 2012, KBBT was in a virtual 4 way tie for 5th in billing with KROM, KONO, and KQXT. The average billing of the 4 stations was $5.5 million.

KTFM did just under $2 million, or 17th. KCCM was 18th, at a bit over $1.5 million.

The Beat had a power ratio of 0.8, while KTFM had a 0.5 and Mix a 0.3.

Haha...I was intoxicated last night and don't remember signing on to this site.

Anyhow, thanks for responding David.

The other thing to remember is that KTFM is 40,000 watts while Mix and The Beat are at 100,000 watts. On top of that, SA has about 6 stations including KTFM that have dance tracks in rotation.

 

[willdav713]

So David, if the Beat is doing so well, where is there revenue compared to Mix and KTFM? Any station can rating but it's all about the bottom line...you know this....

In 2012, KBBT was in a virtual 4 way tie for 5th in billing with KROM, KONO, and KQXT. The average billing of the 4 stations was $5.5 million.

KTFM did just under $2 million, or 17th. KCCM was 18th, at a bit over $1.5 million.

The Beat had a power ratio of 0.8, while KTFM had a 0.5 and Mix a 0.3.

Haha...I was intoxicated last night and don't remember signing on to this site.

Anyhow, thanks for responding David.

The other thing to remember is that KTFM is 40,000 watts while Mix and The Beat are at 100,000 watts. On top of that, SA has about 6 stations including KTFM that have dance tracks in rotation.

and SA has 5 stations that including KONO have classic rock in rotation.
Well, I guess my point is that the music is fitting the particular format or formats.

Rhythmic CHR stations are adding more and more Dance tracks. You hear Daft Punk for instance on these stations more than you hear well I don't know P Diddy for instance.

KXXM Mix is only pulling 1.8 million? Who's number #1 in billing?

 

[davideduardo]

KXXM Mix is only pulling 1.8 million? Who's number #1 in billing?

KXTN.

Followed by KAJA, WOAI and KCYY.

 

[willdav713]

KXXM Mix is only pulling 1.8 million? Who's number #1 in billing?

KXTN.

Followed by KAJA, WOAI and KCYY.

How would someone find out a station's billing, like for example KLBJ-AM in Austin?

 

[fredcantu]

I am not surprised that KXTN would be the top biller.
It has built a long-term relationship with a loyal, responsive audience.
And it's a very commercial friendly format... in two languages.

 

[gabigley1]

KXXM Mix is only pulling 1.8 million? Who's number #1 in billing?

KXTN.

Followed by KAJA, WOAI and KCYY.

Please list the money amount of the top ten billing radio stations in San Antonio.

 

[radioresearcher]

KXXM Mix is only pulling 1.8 million? Who's number #1 in billing?

KXTN.

Followed by KAJA, WOAI and KCYY.

David - what year did you get your info from. Last numbers I saw had KXTN bleeding. KROM and the Beat were among the top billers with WOAI and KAJA. Mix was top 6 or 7 - definitely not $1.8 million.

 

[davideduardo]

David - what year did you get your info from. Last numbers I saw had KXTN bleeding. KROM and the Beat were among the top billers with WOAI and KAJA. Mix was top 6 or 7 - definitely not $1.8 million.

2012.

 

[radioresearcher]

David - what year did you get your info from. Last numbers I saw had KXTN bleeding. KROM and the Beat were among the top billers with WOAI and KAJA. Mix was top 6 or 7 - definitely not $1.8 million.

2012.

BIA had some erroneous numbers... I have to believe KROM outbills KXTN by a mile now. KXTN has about a third of KROM's ratings.

 

[davideduardo]

BIA had some erroneous numbers... I have to believe KROM outbills KXTN by a mile now. KXTN has about a third of KROM's ratings.

KXTN has a huge heritage, not unlike WGN. Like 'GN, the numbers are off but the revenue stream is fairly intact.

One thing that helps is that KXTN, as an English language adult station, is not subject to the "dreaded Spanish language discount" and has always enjoyed a very high power ratio.

 

[fredcantu]

Like I said earlier, KXTN... "has built a long-term relationship with a loyal, responsive audience.
And it's a very commercial friendly format..."

The really interesting part is they pulled this off with what many have said is a dead format... Tejano.

 

[davideduardo]

BIA had some erroneous numbers... I have to believe KROM outbills KXTN by a mile now. KXTN has about a third of KROM's ratings.

Revisiting the numbers, I think that you are closer to the truth than I was.

Getting accurate data is hard.

Start off with the fact that clusters often have arbitrary ways to allocate revenues on combo / cluster buys.

• Some of those buys are snagged by "giving away" one of the stations... perhaps one with less efficient delivery of the advertiser's target... to get on the buy for other cluster partners; how does the station allocate the revenue.
• And then we have budgets... management can allocate multi-station cluster buys to benefit stations that need a little juicing to make their numbers

MK takes station data at face value. BIA would attempt to get confirmation of MK numbers, and supplements with a survey sent to stations where hyperbole may take the pole position. And then, they apparently try to interpret billings based on ratings trend, format appeal et. al. After all, they are "broadcast analysts" and not general managers of stations. And they put a "moderate" confidence score on the revenue data for SA.

So your scenario, with a further look at the market, seems more logically correct.

Makes you wonder how many of the