A couple of years ago, we had a major storm roll through the area while March madness was on. Our CBS (Newschannel5) affiliate did not break away from coverage of the games, but ran crawls across the bottom of the screen directing viewers to go to Newschannel5+, which at that time was only available on cable, for weather coverage. So I had to switch to other channels for weather coverage, since I do not have cable. Not long after that, I wrote to Newschannel5, asking them to make "the plus," as it is colloquially known, available as a subchannel. Not long afterwards, they did. This was right near the beginning of the digital age.