I'm not sure Emmis going active with any station is a good thing and let me tell you why. 105.7 The Point is a very unique "alternative" station. The station technically is a alternative/active hybrid. It leans active during the day and alternative at night. Most alternative stations would not touch papa roach, Metallica or slipknot but The Point does. I think this method of riding the active/alternative fence has prevented CC or other stations trying an active or true alternative rock format in St. Louis. If anything, Emmis could go back to a "rock" format on K-SHE instead of classic rock but they won't do that because the newer harder rock would pull from the 105.7 shares UNLESS 105.7 basically drops the harder active rock and goes straight alternative like 96.5 The Buzz in KC. I don't see that happening though because The Point has always positioned itself on that alternative/active rock fence and it has worked well considering how long the format has lasted in STL.
Iheart/CC needs to revamp Z107 and it could easily be done. All they need to do is go more in the newer and dance direction. Perfect example: Z107 is playing Sam Smith. Well, so is Z100 and Power 961 but the difference is they play the remix version and not the ballot that belongs on Hot AC stations.
Iheart/CC could try All News on 104.9 but not sure how well that will go. Look, I've lived in a few cities and still keep up with the radio formats in those towns via online. St. Louis really doesn't have any format holes. St. Louis is one of the few cities I can honestly say that every format is covered. However, it's the formats that are being attempted that could use a revamp. Emmis seems to be doing well. While I'm not a fan of Z107, I do think they are doing okay. I still think they could do much better though. 1049 has to go but I'm not sure where it would need to go. What format? Only one that comes to mind is all news but not sure if that will work either.
