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SAN DIEGO ARBITRON RATINGS: JANUARY 2011

What would have been the highest rated station in San Diego would have been AM 600 KFSD. She was a full service NBC affiliate, and especially during the war years KFSD due to NBC's premiere coverage would have got the ratings. Mutual was a 3 rate, the 4th rate network. There was no CBS radio affiliate in San Diego until KSDJ 1170 changed to KCBQ Columbia Broadcasting Quality.

KGB was on top of the pickwick, at one point with 1kw, and KFSD/KOGO on the roof of the U.S. Grant Hotel. AM 600 always trumps anything on the 1300 band
 
600kogo said:
The stations highest ratings were not in the 30's or 40's at that point KGB was music for the sick. Which was mellow music for backgrounds.

Let's take 1941 as a median point. KGB was the Don Lee / Mutual station... part of the group that included KHJ and KFRC, too.

Here is ad copy from 1941
AMONG THE TOP 14 HOOPER RATED PACIFIC COAST
EVENING SHOWS DON LEE TIES FOR FIRST PLACE
The above figures are for the metropolitan areas of Los Angeles,
San Francisco, Seattle and Portland and do not take into consideration
the 28 additional markets where Don Lee has practically
exclusive coverage. This is another good reason why those "Free
to Choose" buy Don Lee for the most complete, effective coverage
of the Pacific Coast.

So, if the Don Lee stations in SF, LA, Seattle and Portland did so well, we would think KGB was also getting that kind of leadership ratings.

http://www.davidgleason.com/Archive BC/41-OCR/BC-1941-07-21-Page-23.pdf#search="don lee"

Tahat is the link to see this add. Search again under the 40's for Don Lee and see taht in the Pacifi West, they consistently were tied for first or in a close second.
 
600kogo said:
What would have been the highest rated station in San Diego would have been AM 600 KFSD. She was a full service NBC affiliate, and especially during the war years KFSD due to NBC's premiere coverage would have got the ratings. Mutual was a 3 rate, the 4th rate network.

"NBC" was two webs, Red and Blue, until broken apart with the formation of ABC from the spinoff.

Don Lee, Intermountain and Yankee nets were well constructed local operations that used Mutual as part of a very well adapted platform for each region... all were very competitive, and not 4th rate.
 
Scottie, I worked at a commercial station that was part of the Mutual Network. They were oozing with heritage, baseball ... and introduced some overnight guy coast to coast called Larry King. I loved Larry until he went days. I have two autograph copies of Larry: Mutual and one from CNN. The Mutual has the King smokin' a cig!!
 
Wow Chris that was when there still was a Mutual, what a shame that heritage name went away. Chris why arent you still in radio now??
 
Eduardo I dont need a history lesson from you I know the history of RCA NBC KGB and KOGO inside and out in fact I wrote the history of KGB and produced the 85th anniversary show. Do not belittle my knowledge again or I will continue to report you to the moderator
 
600kogo said:
Eduardo I dont need a history lesson from you I know the history of RCA NBC KGB and KOGO inside and out in fact I wrote the history of KGB and produced the 85th anniversary show. Do not belittle my knowledge again or I will continue to report you to the moderator

Well, perhaps you consider Mutual / Don Lee to have been a "4th rate network" but the facts do not show this to be the case as the sample link I posted demonstrated. In this randomly selected year, the Don Lee lineup tied for first in the major markets of the West Coast. Further perusal of the 40's shows considerable evidence that the Don Lee affiliates were doing far better than the average Mutual station in a market where there was not a regional umbrella, such as the IMN and the Yankee nets.

My documentation includes everything from Radio Annual from '38 to '63 to 70 Broadcasting Yearbooks and 3,000 Broadcasting Magazines as well as stuff like the Variety Radio Annual editions and other one of a kind publications.
 
But yet you have no documentation to prove your point in San Diego, and you are arguing with the person that wrote the history on KFBC/KGB, KFVW/KFSD/KOGO. I have spent years written papers and worked tirelessly to preserve those two station's histories. For the most part there were no ratings in San Diego that were valid until much later. As for Mutual NBC Red was the top of the networks RCA and Sarnoff would have settled for nothing less!! CBS was second, and thats why the "Great Talent Raid" happened and CBS fought vigorously for #1. Mutual's most successful and memorable show was "The Lone Ranger". Mutual was never as big as NBC EVER! it may have been tied or above NBC Blue.

Dont you need to dip your feet in epsom salt put on your pjs and go to bed David old fellers like you need your rest so you can get up and throw rocks at small children for walking in your lawn! Its 3pm in CA and 6pm on the East coast I hope you ate it my be too late take your pill and go to bed.
 
600kogo said:
But yet you have no documentation to prove your point in San Diego,

I already told you I have significant documentation of the success of the Don Lee operation on the West Coast, documented in a complete collection of Broadcasting Magazine (and its supplements) for 1938 to 1949. The Don Lee ad rates in multiple CA markets were at parity or near parity for ABC (after the NBC split), CBS and Mutual, with NBC higher.

The fact that ratings were done for only the largest US cities is discussed in numerous articles in the period. The reasoning being that programming was the same everywhere, and as long as you did a key market in each region, the surrounding areas would be similar. You can look through Broadcasting and see quite a few references, and the parallel today is that only a small number of TV markets are metered, yet metered overnights are universally used to determine rates, scheduling of shows, etc. for the part of the country that is not metered.

In that the radio network model of the 40's is the same as the TV network model, there is no need to have San Diego ratings to understand the relative position of the Don Lee Network stations based on real ratings of LA, SF, Portland and Seattle.

and you are arguing with the person that wrote the history on KFBC/KGB, KFVW/KFSD/KOGO.

History is a combination of fact and perspective. That is why there is no one single book on history's major events, whether they be the War Between the States or the Hundred Years War. And the Mexican works on the "Mexican American War" have a different perspective and causal analysis than most American works of the period.

You don't have a claim to exclusive rights to research, comment and publish about those particular stations. And you don't have any right to attempt to silence those who point out facts that may differ from the data you have uncovered; this sort of dilemma is the kind a real historian revels in because of the challenge of finding deeper truths.

I have spent years written papers and worked tirelessly to preserve those two station's histories.

Excellent. Do you have the ISBN for what you published? Or the URL to see the information online?


For the most part there were no ratings in San Diego that were valid until much later.

For the above stated reasons, none were needed.

As for Mutual NBC Red was the top of the networks RCA and Sarnoff would have settled for nothing less!! CBS was second, and thats why the "Great Talent Raid" happened and CBS fought vigorously for #1. Mutual's most successful and memorable show was "The Lone Ranger". Mutual was never as big as NBC EVER! it may have been tied or above NBC Blue.

Rewind the thread, please. I was speaking specificly about thew Don Lee / Mutual web, which had pretty complete coverage... like 95%... of the three Pacific states, and which outperformed the Mutual net as shown by the ratings, which they were kind enough to make reference too in many ads at the time.

Dont you need to dip your feet in epsom salt put on your pjs and go to bed David old fellers like you need your rest so you can get up and throw rocks at small children for walking in your lawn! Its 3pm in CA and 6pm on the East coast I hope you ate it my be too late take your pill and go to bed.

I'm in a break while talking to a hundred or so of our listeners. This is "recreation."
 
Didn't KFMB go on in about 1941 or so? What were they doing? How could they have passed up a CBS affiliation back then? Maybe they did, but it just doesn't seem logical that they would have. Curious.
 
Lopaka said:
Didn't KFMB go on in about 1941 or so? What were they doing? How could they have passed up a CBS affiliation back then? Maybe they did, but it just doesn't seem logical that they would have. Curious.

It is listed as going on in 1941. Originally it was on 1450 with 1 kw (Post-NARBA) which, given noise levels and the size of the SD urbanized area, was adequate until they moved to 550 at the end of the decade, IIRC. It got CBS because it was the 4th facility in the market.
 
Scottie, perhaps 2002. I remember Jeff Prescott talkin' with ABC Radio when he did morning drive. '72 doesn't seem the right time frame.
 
They switched back a couple of years later Jack Woods (Charlie of Charlie and Herrigan)was PD there then and he switched the affiliation due to the lower commercial load at that time on ABC
 
600kogo said:
KGB was the first CBS affiliate
KCBQ
KSDO was an affiliate for a while
KFMB in 1972 dumped CBS for ABC

KFMB dumped CBS for ABC?
When I was in San Diego in 1988, KFMB was CBS, and KSDO was ABC.
And isn't KFMB both now?
 
Garrett said:
KFMB dumped CBS for ABC?
When I was in San Diego in 1988, KFMB was CBS, and KSDO was ABC.
And isn't KFMB both now?

Yes for some time, ABC Radio. KOGO-AM dropped ABC when FOX was the CCU answer chain wide.

KFMB is AM and FM as always. The CBS stations are KyXy and KSCF; although they have used CBS Radio news, the constant is KNX-AM 1070 from Boss Angeles.

KSDO is a Spanish-language religious station. The towers remain in Santee; with Clear Channel owning the land -- which in the long run was a smart move. The KSDO-format owner has to rent from CCU. That also gives CCU a potential antenna farm if necessary. Stranger things have happened.
 
It's fun but also disturbing to watch the fur fly when some of you guys get into a bitchy cat fight over who is right about their own collection of trivia. Come on guys!
 
Media Hack Chris | SDR said:
Garrett said:
KFMB dumped CBS for ABC?
When I was in San Diego in 1988, KFMB was CBS, and KSDO was ABC.
And isn't KFMB both now?

Yes for some time, ABC Radio. KOGO-AM dropped ABC when FOX was the CCU answer chain wide.

KFMB is AM and FM as always. The CBS stations are KyXy and KSCF; although they have used CBS Radio news, the constant is KNX-AM 1070 from Boss Angeles.

KSDO is a Spanish-language religious station. The towers remain in Santee; with Clear Channel owning the land -- which in the long run was a smart move. The KSDO-format owner has to rent from CCU. That also gives CCU a potential antenna farm if necessary. Stranger things have happened.

So KFMB AM is not a CBS affiliate in any way?
 
Garrett said:
So KFMB AM is not a CBS affiliate in any way?

??? Please re-read the previous post. :eek:
 
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