I heard a rumor, as it can best be described, that Jeff Shaprio has chosen a General Manager for his new radio properties. There's no absolute way this can be true. I remember dealing with this clown, to be polite, when placing a $6,000 order that was to run over five or six months. He asked if it was ok if he billed all $6,000 in the first month and ran the remainder of the commercials as no charges. I couldn't believe what I was hearing and asked him "isn't that a little "Enron" like; in other words non-kosher accounting. He replied, "not at all, we do it all the time". A couple of months later, after traveling down I-91 listening to his station, I called him up and asked him "how many commercials do you run an hour"? He replied that "he wasn't sure"? You're not sure, I said...how about 18 in one hour and 20 in another! He responded by saying that the "advertisers don't mind". That was the last time we did any business with the station he was at.
There is just no way Jeff Shapiro would turn over the entire General Management of his new radio company to someone who has absolutley no skills to run it. Especially since the days of running 20 commercials an hour are completely over in the Upper Valley....and thank God for that!
There is just no way Jeff Shapiro would turn over the entire General Management of his new radio company to someone who has absolutley no skills to run it. Especially since the days of running 20 commercials an hour are completely over in the Upper Valley....and thank God for that!