• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

SBS Buys KROI for $7.5 million

rosecitymedia said:
Have you noticed that 97.5 hasn't got the capability, from its current transmission site, to cover Houston proper? It covers the poor sides of eastern Harris County (yes to heavy percentages of Hispanics, but no to very much discernable income), Beaumont (little money) and Lake Charles (same issue as Beaumont). Even with one (two to come?) peanut whistles in Houston, it'll never be a real player for anyone other than those who might benefit from a signal better than what's currently owned in Houston, like La Promesa, or doesn't care about Houston and is just looking to expand a ministry over as many ears as they can (VCY).

You and I are in full agreement here. There remains an opportunity in Houston for significant Spanish language programming growth.

It's just that 97.5 isn't the facility, in any way, best suited to lead this charge.
Click to expand...
I value and respect your opinion however, I must disagree as the facts suggest otherwise. KFNC offers coverage comparable to that of KQQK and KTJM. For years, members of this forum often ridiculed the Liberman Group, however, in recent years, both KQQK and KTJM have demonstrated that it is indeed possible to succeed even with a limited signal. I believe KFNC has likely reached its lowest point, as they are not even included in the ratings. I highly doubt that KTJM and KQQK are being sold or have a sales force in Lake Charles and Beaumont markets, as their primary revenue sources have always been rooted in Houston. Even when their performance ratings were far below current levels, they still generated substantial revenue. The persistent challenge, however, has always been the company's significant debt burden.
 
Astros2023 said:
I highly doubt that KTJM and KQQK are being sold or have a sales force in Lake Charles and Beaumont markets, as their primary revenue sources have always been rooted in Houston. Even when their performance ratings were far below current levels, they still generated substantial revenue.
Click to expand...

Pretty much any station that has upgraded to target a much larger adjacent market abandons the old market. No business in Beaumont or Lake Charles is going to buy time on a station aimed at a Houston audience and selling time at Houston ad prices. The cost of having a local salesforce to try to get such business would have a negative ROI. It's hard to monetize selling to different markets 100 miles apart. The audience in Houston is not going to be that interested in ads for businesses in Beaumont and vice versa.

For non-commerical operators, that's a little different....it's just largely about covering population for fundraising/donations. Buffalo's PBS and NPR outlets target both Buffalo and Toronto ("Buffalo/Toronto Public Media"), for example, and get fundraising out of both Western NY and Southern Ontario.
 
rosecitymedia said:
The aircraft band? Yes. The frequencies do get used.
Click to expand...
Yes. Ask KVMA in Shreveport. Originally upgraded from 107.9 Magnolia AR into that market. It was shutdown after the move in caused interference at Barksdale AFB with planes landing. Cumulus moved the KVMA calls and adult R&B format to KBED 102.9, its present location. 107.9 got reallocated to 97.3 in the market later on to allow it to return to the air.
 
HTX said:
They do have a really solid HD signal. I’m pretty sure having nothing on 108.1 really helps it. Especially during strong tropos nights
Click to expand...
What's 108.1? Anything above 107.9 ventures into the aircraft band, using the frequencies between 108 and 137 MHz. The lowest 10 MHz of the band, from 108 to 117.95 MHz, is split into 200 narrow-band channels of 50 kHz.
 
BamaTX said:
Were you asking if there are some type of guard bands between the FM band and the Aircraft band?
Click to expand...
No. I just didn’t know that that part of the band was still being used where the HD is broadcasted
 
HTX said:
The upper HD sideband for 107.9. I had wrongly assumed that airplanes or airports didn't use it if there's an HD sideband present.
Click to expand...
Thought occurred to me that at the other end of the FM band, any station on 88.1 using HD would spill over into the TV Channel 6 allocation. In DFW KNTU 88.1 is in HD, and there are a couple of LPTVs in that market on RF6. Perhaps there is just enough space between the upper end of the TV digital signal bandwidth and the FM HD sideband that there isn’t a problem.
 
Ryan Williams said:
There isn’t a lot of new news but Lance did mention in a Domain Insight post this afternoon a bunch of new domains registered recently for KROI, seems likely they have likely locked in on a brand/format.
Click to expand...
Any hint of a new call? Haven’t seen any FCC filings for that, so am assuming SBS will retain KROI, unless they make a change during any stunting period.
 
Mediafrog+ said:
Any hint of a new call? Haven’t seen any FCC filings for that, so am assuming SBS will retain KROI, unless they make a change during any stunting period.
Click to expand...
If they're going to go the usual Latin American station-naming route (El Whatever, La Whatever), they'll hardly use the call at all and most listeners will have no idea the station even has one.
 


Back
Top Bottom