D
djpauliewog
Guest
I kid you not , last night at 9:28pm on 2-14-06 I heard Selena on KRTH
"if i could fall in love"
what is going on over at KRTH.....
"if i could fall in love"
what is going on over at KRTH.....
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
> I kid you not , last night at 9:28pm on 2-14-06 I heard
> Selena on KRTH
> "if i could fall in love"
> what is going on over at KRTH.....
>
Jhani's fixing it...and it's not always pretty!<P ID="signature">______________
but wait...there's more!</P>
> Selena on KRTH
> "if i could fall in love"
> what is going on over at KRTH.....
>
Jhani's fixing it...and it's not always pretty!<P ID="signature">______________
but wait...there's more!</P>
M
Magic91derful
Guest
Jhani's fixing it...and it's not always pretty!
What a b.s. answer. Like Jhani is some God when
it comes to the Oldies format.
> > I kid you not , last night at 9:28pm on 2-14-06 I heard
> > Selena on KRTH
> > "if i could fall in love"
> > what is going on over at KRTH.....
> >
> Jhani's fixing it...and it's not always pretty!
>
What a b.s. answer. Like Jhani is some God when
it comes to the Oldies format.
> > I kid you not , last night at 9:28pm on 2-14-06 I heard
> > Selena on KRTH
> > "if i could fall in love"
> > what is going on over at KRTH.....
> >
> Jhani's fixing it...and it's not always pretty!
>
> Jhani's fixing it...and it's not always pretty!
>
> What a b.s. answer. Like Jhani is some God when
> it comes to the Oldies format.
>
>
> > > I kid you not , last night at 9:28pm on 2-14-06 I heard
> > > Selena on KRTH
> > > "if i could fall in love"
> > > what is going on over at KRTH.....
> > >
> > Jhani's fixing it...and it's not always pretty!
> >
>
Now that he's put all the jocks - except mornings - on a strict diet of liner cards (ala KOST and KBIG under him), the station sounds much worse.
On the other hand, KOST and KBIG sound so much better now that he isn't there.
>
> What a b.s. answer. Like Jhani is some God when
> it comes to the Oldies format.
>
>
> > > I kid you not , last night at 9:28pm on 2-14-06 I heard
> > > Selena on KRTH
> > > "if i could fall in love"
> > > what is going on over at KRTH.....
> > >
> > Jhani's fixing it...and it's not always pretty!
> >
>
Now that he's put all the jocks - except mornings - on a strict diet of liner cards (ala KOST and KBIG under him), the station sounds much worse.
On the other hand, KOST and KBIG sound so much better now that he isn't there.
> Jhani's fixing it...and it's not always pretty!
>
> What a b.s. answer. Like Jhani is some God when
> it comes to the Oldies format.
I re-read my post: still don't see me calling Jhani "some God"...
thanks for telling me what I was thinking.
I don't know Jhani. Never met him.
Perhaps if I thought he was "some God" I would have said so.
All I've seen here until recently is how KRTH burned 200 titles...
then when something different airs...and granted it's strange...
you want to jump on that, too. It's easy to moan about what's wrong:
I don't have a fix for KRTH...obviously you don't either.<P ID="signature">______________
but wait...there's more!</P>
>
> What a b.s. answer. Like Jhani is some God when
> it comes to the Oldies format.
I re-read my post: still don't see me calling Jhani "some God"...
thanks for telling me what I was thinking.
I don't know Jhani. Never met him.
Perhaps if I thought he was "some God" I would have said so.
All I've seen here until recently is how KRTH burned 200 titles...
then when something different airs...and granted it's strange...
you want to jump on that, too. It's easy to moan about what's wrong:
I don't have a fix for KRTH...obviously you don't either.<P ID="signature">______________
but wait...there's more!</P>
Right on about the liner cards. Nothing sounds more ridiculous than using the word "Boss" on the same card used each hour. What could be less "Boss" than that?(See post on thread below).
As far as the selection goes, I think adding a title from Selena is a great idea - song is over 10 years old. Of course it should not be in heavy rotation, but as a spice or flavor dro-in, it totally works. Oldies done right has to appeal to a wider age-range than before and titles from the 50's through the early 90's should all be fair game, with the majority coming from the 60's through 80's to serve the core audience. O
f course, Jhani's thought process probably has more to do with getting some hispanic flavor to match the demos of the area. It's for this same reason that Santana has always been on the station.
> Now that he's put all the jocks - except mornings - on a
> strict diet of liner cards (ala KOST and KBIG under him),
> the station sounds much worse.
>
> On the other hand, KOST and KBIG sound so much better now
> that he isn't there.
>
As far as the selection goes, I think adding a title from Selena is a great idea - song is over 10 years old. Of course it should not be in heavy rotation, but as a spice or flavor dro-in, it totally works. Oldies done right has to appeal to a wider age-range than before and titles from the 50's through the early 90's should all be fair game, with the majority coming from the 60's through 80's to serve the core audience. O
f course, Jhani's thought process probably has more to do with getting some hispanic flavor to match the demos of the area. It's for this same reason that Santana has always been on the station.
> Now that he's put all the jocks - except mornings - on a
> strict diet of liner cards (ala KOST and KBIG under him),
> the station sounds much worse.
>
> On the other hand, KOST and KBIG sound so much better now
> that he isn't there.
>
> Jhani's fixing it...and it's not always pretty!
>
> What a b.s. answer. Like Jhani is some God when
> it comes to the Oldies format.
>
After working with Jhani for a few years I can honestly say that yes, the man knows what he is doing. In my KOST days, everything he touched worked like a charm. He was always great with the staff and his formula worked. Yes we used liners. Yes we were the "love songs" station. Yes a lot of it was corny. But it worked and listeners loved it. As far as oldies at KRTH, why not. He's been in the biz like forever so he is very familiar with all music from the start of the R&R era. My bet is he is thinking that some of the true "oldies" fans are up there in age now and are not listening as much. By adding Selena and some other 90's hits and dropping some of the oldies, he is catering to todays listener. Plus her song was a number one top 40 hit so its makes sense to add her and two fold she is popular with the Hispanic listener. I guess all we can do is wait and see.
>
> What a b.s. answer. Like Jhani is some God when
> it comes to the Oldies format.
>
After working with Jhani for a few years I can honestly say that yes, the man knows what he is doing. In my KOST days, everything he touched worked like a charm. He was always great with the staff and his formula worked. Yes we used liners. Yes we were the "love songs" station. Yes a lot of it was corny. But it worked and listeners loved it. As far as oldies at KRTH, why not. He's been in the biz like forever so he is very familiar with all music from the start of the R&R era. My bet is he is thinking that some of the true "oldies" fans are up there in age now and are not listening as much. By adding Selena and some other 90's hits and dropping some of the oldies, he is catering to todays listener. Plus her song was a number one top 40 hit so its makes sense to add her and two fold she is popular with the Hispanic listener. I guess all we can do is wait and see.
> f course, Jhani's thought process probably has more to do
> with getting some hispanic flavor to match the demos of the
> area. It's for this same reason that Santana has always been
> on the station.
Which is interesting because the Spanish langauge oldies station does not play Santana.
Just because an artist's name ends in a vowel does not mean Hispanics will like it.
> with getting some hispanic flavor to match the demos of the
> area. It's for this same reason that Santana has always been
> on the station.
Which is interesting because the Spanish langauge oldies station does not play Santana.
Just because an artist's name ends in a vowel does not mean Hispanics will like it.
> > f course, Jhani's thought process probably has more to do
> > with getting some hispanic flavor to match the demos of
> the
> > area. It's for this same reason that Santana has always
> been
> > on the station.
>
> Which is interesting because the Spanish langauge oldies
> station does not play Santana.
>
> Just because an artist's name ends in a vowel does not mean
> Hispanics will like it.
>
You mean like Dion DiMucci, Sonny Bono, Bono :>)
> > with getting some hispanic flavor to match the demos of
> the
> > area. It's for this same reason that Santana has always
> been
> > on the station.
>
> Which is interesting because the Spanish langauge oldies
> station does not play Santana.
>
> Just because an artist's name ends in a vowel does not mean
> Hispanics will like it.
>
You mean like Dion DiMucci, Sonny Bono, Bono :>)
S
scoot
Guest
I think mixing it up is a great idea for K-Earth. Such a boring station for so, so long.
But I really don't think Selena is a good idea. Such a song will alienate so many of K-Earth's core audience. I think of the hardware store on Robertson that has K-Earth on all day long. Or the sub shop in Montebello that has K-Earth on all day too. Or the families of all ethnicities that listen to K-Earth because it plays music most people at least like. I can't imagine they want to hear Selena. Doesn't fit.
The solution can be seen in Jack: open up the playlist. But stick to the signature K-Earth "sound." That means don't play 3 Beach Boys songs, play 10 or 15. Don't play 3 Stevie Wonder songs, play ALL his big hits. Rotate OUT the burned songs for awhile. Then throw in 10 to 20 percent less-heard nuggets, and you've got yourself something listenable.
But playing 90's hits? Now you're going to sound like Star, KBIG, KOST, and all the other confused stations with no identity.
If this new guy is not careful, he risks losing the only asset K-Earth has left: its heritage. At that same hardware store I mentioned earlier, I heard a 10 year old singing along with the K-Earth jingle. It's part of the local landscape, as an OLDIES station. Selena ain't oldies, sorry.
He also needs to beware of playing too much classic rock. "Sweet Home Alabama" and "China Grove" are great tunes, and they were top 40, but KLOS, Arrow, KLSX, even KMET gave us that stuff enough to last us a lifetime.
Last point: The Hispanic audience LIKES oldies, the way they are. KRLA was huge in the Hispanic community, and Huggy Boy had a big following amongst Latinos. They don't need to play modern Latino hits to cater to them!
Real last point: The average listener has no idea who the K-Earth jocks are, and never has. Don't think the liner cards matter, really.
Real real last point: Would it kill K-Earth to at least have a Sunday night show hosted by a knowledgable oldies DJ who breaks out the unheard records?
But I really don't think Selena is a good idea. Such a song will alienate so many of K-Earth's core audience. I think of the hardware store on Robertson that has K-Earth on all day long. Or the sub shop in Montebello that has K-Earth on all day too. Or the families of all ethnicities that listen to K-Earth because it plays music most people at least like. I can't imagine they want to hear Selena. Doesn't fit.
The solution can be seen in Jack: open up the playlist. But stick to the signature K-Earth "sound." That means don't play 3 Beach Boys songs, play 10 or 15. Don't play 3 Stevie Wonder songs, play ALL his big hits. Rotate OUT the burned songs for awhile. Then throw in 10 to 20 percent less-heard nuggets, and you've got yourself something listenable.
But playing 90's hits? Now you're going to sound like Star, KBIG, KOST, and all the other confused stations with no identity.
If this new guy is not careful, he risks losing the only asset K-Earth has left: its heritage. At that same hardware store I mentioned earlier, I heard a 10 year old singing along with the K-Earth jingle. It's part of the local landscape, as an OLDIES station. Selena ain't oldies, sorry.
He also needs to beware of playing too much classic rock. "Sweet Home Alabama" and "China Grove" are great tunes, and they were top 40, but KLOS, Arrow, KLSX, even KMET gave us that stuff enough to last us a lifetime.
Last point: The Hispanic audience LIKES oldies, the way they are. KRLA was huge in the Hispanic community, and Huggy Boy had a big following amongst Latinos. They don't need to play modern Latino hits to cater to them!
Real last point: The average listener has no idea who the K-Earth jocks are, and never has. Don't think the liner cards matter, really.
Real real last point: Would it kill K-Earth to at least have a Sunday night show hosted by a knowledgable oldies DJ who breaks out the unheard records?
>
> But playing 90's hits? Now you're going to sound like Star,
> KBIG, KOST, and all the other confused stations with no
> identity.
You just named the 5th, 7th and 9th highest billing radio stations in LA. That hardly sounds like a confused set of stations. Actually, it sounds like very focused stations.
>
> If this new guy is not careful, he risks losing the only
> asset K-Earth has left: its heritage.
The whole problem is that the heritage is mostly living in people over 55, who are pretty useless in ad sales. KRTH has to either change its core demos or it will change format entirely.
> He also needs to beware of playing too much classic rock.
> "Sweet Home Alabama" and "China Grove" are great tunes, and
> they were top 40, but KLOS, Arrow, KLSX, even KMET gave us
> that stuff enough to last us a lifetime.
Oldies listeners are not generally classic rock listeners. Many of these songs have rested several decades for the oldies listener.
>
> Last point: The Hispanic audience LIKES oldies, the way they
> are. KRLA was huge in the Hispanic community,
In 1992, KRLA had a 1.1 in Fall, if I recall correctly. About 50% of its cume was Hispanic. KLAX had a 7.2 share. KRLA was never "big" in the Hispanic community. It simply had an image of being LA flavored "low rider" oldies.
> Real last point: The average listener has no idea who the
> K-Earth jocks are, and never has. Don't think the liner
> cards matter, really.
You are saying that Steele and Morgan and the others were not relevant to the KRTH listeners of the 80's and 90's? Give me a break.
>
> Real real last point: Would it kill K-Earth to at least
> have a Sunday night show hosted by a knowledgable oldies DJ
> who breaks out the unheard records?
Translation: plays stiffs.
> But playing 90's hits? Now you're going to sound like Star,
> KBIG, KOST, and all the other confused stations with no
> identity.
You just named the 5th, 7th and 9th highest billing radio stations in LA. That hardly sounds like a confused set of stations. Actually, it sounds like very focused stations.
>
> If this new guy is not careful, he risks losing the only
> asset K-Earth has left: its heritage.
The whole problem is that the heritage is mostly living in people over 55, who are pretty useless in ad sales. KRTH has to either change its core demos or it will change format entirely.
> He also needs to beware of playing too much classic rock.
> "Sweet Home Alabama" and "China Grove" are great tunes, and
> they were top 40, but KLOS, Arrow, KLSX, even KMET gave us
> that stuff enough to last us a lifetime.
Oldies listeners are not generally classic rock listeners. Many of these songs have rested several decades for the oldies listener.
>
> Last point: The Hispanic audience LIKES oldies, the way they
> are. KRLA was huge in the Hispanic community,
In 1992, KRLA had a 1.1 in Fall, if I recall correctly. About 50% of its cume was Hispanic. KLAX had a 7.2 share. KRLA was never "big" in the Hispanic community. It simply had an image of being LA flavored "low rider" oldies.
> Real last point: The average listener has no idea who the
> K-Earth jocks are, and never has. Don't think the liner
> cards matter, really.
You are saying that Steele and Morgan and the others were not relevant to the KRTH listeners of the 80's and 90's? Give me a break.
>
> Real real last point: Would it kill K-Earth to at least
> have a Sunday night show hosted by a knowledgable oldies DJ
> who breaks out the unheard records?
Translation: plays stiffs.
A
asap
Guest
Nice, thoughtful post Scoot.
KRTH is not far off target. They've been adding the right 70s songs (they should have been adding more 70s that past two years).
The jocks don't play a huge role, I agree. But the morning show needs to fit and be comfortable for the core listener. I don't think it's on target for the core 40-50 year old.
Fun and familiar, but not nostalgic. The music is timeless. All other elements should be contemporary. Make the listener feel as though they belong
there, today!
I am rooting for K-Earth. I've always liked the station.
> But I really don't think Selena is a good idea. Such a song
> will alienate so many of K-Earth's core audience. I think
> of the hardware store on Robertson that has K-Earth on all
> day long. Or the sub shop in Montebello that has K-Earth on
> all day too. Or the families of all ethnicities that listen
> to K-Earth because it plays music most people at least like.
> I can't imagine they want to hear Selena. Doesn't fit.
>
> The solution can be seen in Jack: open up the playlist. But
> stick to the signature K-Earth "sound." That means don't
> play 3 Beach Boys songs, play 10 or 15. Don't play 3 Stevie
> Wonder songs, play ALL his big hits. Rotate OUT the burned
> songs for awhile. Then throw in 10 to 20 percent less-heard
> nuggets, and you've got yourself something listenable.
>
> But playing 90's hits? Now you're going to sound like Star,
> KBIG, KOST, and all the other confused stations with no
> identity.
>
> If this new guy is not careful, he risks losing the only
> asset K-Earth has left: its heritage. At that same hardware
> store I mentioned earlier, I heard a 10 year old singing
> along with the K-Earth jingle. It's part of the local
> landscape, as an OLDIES station. Selena ain't oldies,
> sorry.
>
> He also needs to beware of playing too much classic rock.
> "Sweet Home Alabama" and "China Grove" are great tunes, and
> they were top 40, but KLOS, Arrow, KLSX, even KMET gave us
> that stuff enough to last us a lifetime.
>
> Last point: The Hispanic audience LIKES oldies, the way they
> are. KRLA was huge in the Hispanic community, and Huggy Boy
> had a big following amongst Latinos. They don't need to
> play modern Latino hits to cater to them!
>
> Real last point: The average listener has no idea who the
> K-Earth jocks are, and never has. Don't think the liner
> cards matter, really.
>
> Real real last point: Would it kill K-Earth to at least
> have a Sunday night show hosted by a knowledgable oldies DJ
> who breaks out the unheard records?
>
KRTH is not far off target. They've been adding the right 70s songs (they should have been adding more 70s that past two years).
The jocks don't play a huge role, I agree. But the morning show needs to fit and be comfortable for the core listener. I don't think it's on target for the core 40-50 year old.
Fun and familiar, but not nostalgic. The music is timeless. All other elements should be contemporary. Make the listener feel as though they belong
there, today!
I am rooting for K-Earth. I've always liked the station.
> But I really don't think Selena is a good idea. Such a song
> will alienate so many of K-Earth's core audience. I think
> of the hardware store on Robertson that has K-Earth on all
> day long. Or the sub shop in Montebello that has K-Earth on
> all day too. Or the families of all ethnicities that listen
> to K-Earth because it plays music most people at least like.
> I can't imagine they want to hear Selena. Doesn't fit.
>
> The solution can be seen in Jack: open up the playlist. But
> stick to the signature K-Earth "sound." That means don't
> play 3 Beach Boys songs, play 10 or 15. Don't play 3 Stevie
> Wonder songs, play ALL his big hits. Rotate OUT the burned
> songs for awhile. Then throw in 10 to 20 percent less-heard
> nuggets, and you've got yourself something listenable.
>
> But playing 90's hits? Now you're going to sound like Star,
> KBIG, KOST, and all the other confused stations with no
> identity.
>
> If this new guy is not careful, he risks losing the only
> asset K-Earth has left: its heritage. At that same hardware
> store I mentioned earlier, I heard a 10 year old singing
> along with the K-Earth jingle. It's part of the local
> landscape, as an OLDIES station. Selena ain't oldies,
> sorry.
>
> He also needs to beware of playing too much classic rock.
> "Sweet Home Alabama" and "China Grove" are great tunes, and
> they were top 40, but KLOS, Arrow, KLSX, even KMET gave us
> that stuff enough to last us a lifetime.
>
> Last point: The Hispanic audience LIKES oldies, the way they
> are. KRLA was huge in the Hispanic community, and Huggy Boy
> had a big following amongst Latinos. They don't need to
> play modern Latino hits to cater to them!
>
> Real last point: The average listener has no idea who the
> K-Earth jocks are, and never has. Don't think the liner
> cards matter, really.
>
> Real real last point: Would it kill K-Earth to at least
> have a Sunday night show hosted by a knowledgable oldies DJ
> who breaks out the unheard records?
>
Re: Selena on KRTH
> Just because an artist's name ends in a vowel does not mean
> Hispanics will like it.
>
Yes that's true.
Loggins & Messina, Yanni. Dido, Jackson Browne,
Ozzy Osbourne, Paul Anka and Nirvana all have
failed to build substantial Hispanic audiences.
Yet Ricky Martin, Jennifer Lopez, Marc Anthony and Luis Miguel have succeeded.
It might be all about the vowels!!!
> Just because an artist's name ends in a vowel does not mean
> Hispanics will like it.
>
Yes that's true.
Loggins & Messina, Yanni. Dido, Jackson Browne,
Ozzy Osbourne, Paul Anka and Nirvana all have
failed to build substantial Hispanic audiences.
Yet Ricky Martin, Jennifer Lopez, Marc Anthony and Luis Miguel have succeeded.
It might be all about the vowels!!!
>
> In 1992, KRLA had a 1.1 in Fall, if I recall correctly.
> About 50% of its cume was Hispanic. KLAX had a 7.2 share.
> KRLA was never "big" in the Hispanic community.
At one time KRLA had much higher ratings than a 1.1, so to say they were never "big" in the Hispanic community is not accurate.
> Translation: plays stiffs.
David, do you not believe in specialty shows at all?
The old Johnny Hayes countdown show on KRLA sometimes played stiffs and did quite well. Dick Bartley will play some obscure oldies on his shows and he's been in syndication for 25 years. American Top 40 was successful for years and a lot of the songs between 40 and 21 would have been stiffs.
> In 1992, KRLA had a 1.1 in Fall, if I recall correctly.
> About 50% of its cume was Hispanic. KLAX had a 7.2 share.
> KRLA was never "big" in the Hispanic community.
At one time KRLA had much higher ratings than a 1.1, so to say they were never "big" in the Hispanic community is not accurate.
> Translation: plays stiffs.
David, do you not believe in specialty shows at all?
The old Johnny Hayes countdown show on KRLA sometimes played stiffs and did quite well. Dick Bartley will play some obscure oldies on his shows and he's been in syndication for 25 years. American Top 40 was successful for years and a lot of the songs between 40 and 21 would have been stiffs.
Re: Selena on KRTH? OH YES, YOU BETTER BELIEVE IT!
First of all, it's Selena not "Selana."
Second, Selena is what we called a "bullet" song! When Todd Shannon was my boss at KJQY, we played both "Dreaming of You," and "I could Fall in Love." When Todd took over Q106, the first thing he did was add Selena to the playlist. She tests well, and isn't that what it's all about? As I've tried to explain previously, Oldies doesn't mean "50s and 60s," Oldies means "Former top 40," anything 10 years or older is game. And last time I checked, 10 years ago was 1996. So what, are we supposed to just focus on 50s and 60s and let the next 20 or 30 years of hits collect dust, while a whole generation of listeners run to JACK FM or buy Ipods? Folks, face it, if KEARTH is to survive (ie, compete with JACK), they need to cater to the 80s and 90s crowd (you know the 20 and 30 somethings who buy stuff that advertisers target). And yes, that means Selena, and yes, that means Hollywood.
Deal with it.
...And don't argue with David Eduardo, he's rarely wrong (if ever).
> >
> > But playing 90's hits? Now you're going to sound like
> Star,
> > KBIG, KOST, and all the other confused stations with no
> > identity.
>
> You just named the 5th, 7th and 9th highest billing radio
> stations in LA. That hardly sounds like a confused set of
> stations. Actually, it sounds like very focused stations.
> >
> > If this new guy is not careful, he risks losing the only
> > asset K-Earth has left: its heritage.
>
> The whole problem is that the heritage is mostly living in
> people over 55, who are pretty useless in ad sales. KRTH has
> to either change its core demos or it will change format
> entirely.
>
> > He also needs to beware of playing too much classic rock.
>
> > "Sweet Home Alabama" and "China Grove" are great tunes,
> and
> > they were top 40, but KLOS, Arrow, KLSX, even KMET gave us
>
> > that stuff enough to last us a lifetime.
>
> Oldies listeners are not generally classic rock listeners.
> Many of these songs have rested several decades for the
> oldies listener.
> >
> > Last point: The Hispanic audience LIKES oldies, the way
> they
> > are. KRLA was huge in the Hispanic community,
>
> In 1992, KRLA had a 1.1 in Fall, if I recall correctly.
> About 50% of its cume was Hispanic. KLAX had a 7.2 share.
> KRLA was never "big" in the Hispanic community. It simply
> had an image of being LA flavored "low rider" oldies.
>
> > Real last point: The average listener has no idea who the
> > K-Earth jocks are, and never has. Don't think the liner
> > cards matter, really.
>
> You are saying that Steele and Morgan and the others were
> not relevant to the KRTH listeners of the 80's and 90's?
> Give me a break.
> >
> > Real real last point: Would it kill K-Earth to at least
> > have a Sunday night show hosted by a knowledgable oldies
> DJ
> > who breaks out the unheard records?
>
> Translation: plays stiffs.
>
First of all, it's Selena not "Selana."
Second, Selena is what we called a "bullet" song! When Todd Shannon was my boss at KJQY, we played both "Dreaming of You," and "I could Fall in Love." When Todd took over Q106, the first thing he did was add Selena to the playlist. She tests well, and isn't that what it's all about? As I've tried to explain previously, Oldies doesn't mean "50s and 60s," Oldies means "Former top 40," anything 10 years or older is game. And last time I checked, 10 years ago was 1996. So what, are we supposed to just focus on 50s and 60s and let the next 20 or 30 years of hits collect dust, while a whole generation of listeners run to JACK FM or buy Ipods? Folks, face it, if KEARTH is to survive (ie, compete with JACK), they need to cater to the 80s and 90s crowd (you know the 20 and 30 somethings who buy stuff that advertisers target). And yes, that means Selena, and yes, that means Hollywood.
Deal with it.
...And don't argue with David Eduardo, he's rarely wrong (if ever).
> >
> > But playing 90's hits? Now you're going to sound like
> Star,
> > KBIG, KOST, and all the other confused stations with no
> > identity.
>
> You just named the 5th, 7th and 9th highest billing radio
> stations in LA. That hardly sounds like a confused set of
> stations. Actually, it sounds like very focused stations.
> >
> > If this new guy is not careful, he risks losing the only
> > asset K-Earth has left: its heritage.
>
> The whole problem is that the heritage is mostly living in
> people over 55, who are pretty useless in ad sales. KRTH has
> to either change its core demos or it will change format
> entirely.
>
> > He also needs to beware of playing too much classic rock.
>
> > "Sweet Home Alabama" and "China Grove" are great tunes,
> and
> > they were top 40, but KLOS, Arrow, KLSX, even KMET gave us
>
> > that stuff enough to last us a lifetime.
>
> Oldies listeners are not generally classic rock listeners.
> Many of these songs have rested several decades for the
> oldies listener.
> >
> > Last point: The Hispanic audience LIKES oldies, the way
> they
> > are. KRLA was huge in the Hispanic community,
>
> In 1992, KRLA had a 1.1 in Fall, if I recall correctly.
> About 50% of its cume was Hispanic. KLAX had a 7.2 share.
> KRLA was never "big" in the Hispanic community. It simply
> had an image of being LA flavored "low rider" oldies.
>
> > Real last point: The average listener has no idea who the
> > K-Earth jocks are, and never has. Don't think the liner
> > cards matter, really.
>
> You are saying that Steele and Morgan and the others were
> not relevant to the KRTH listeners of the 80's and 90's?
> Give me a break.
> >
> > Real real last point: Would it kill K-Earth to at least
> > have a Sunday night show hosted by a knowledgable oldies
> DJ
> > who breaks out the unheard records?
>
> Translation: plays stiffs.
>
K
Kyle_Hojem
Guest
> Real last point: The average listener has no idea who the
> K-Earth jocks are, and never has. Don't think the liner
> cards matter, really.
Here is where I will disagree. People did know who the jocks were during the RWM/RDS era.
> Real real last point: Would it kill K-Earth to at least
> have a Sunday night show hosted by a knowledgable oldies DJ
> who breaks out the unheard records?
I'm wondering why they have never picked up Dick Bartley's Saturday night program. Remember, the request and contest number is 1-888-222-1965!
<P ID="signature">______________
Member of the Los Angeles, Phoenix Radio, and California TV moderation team</P>
> K-Earth jocks are, and never has. Don't think the liner
> cards matter, really.
Here is where I will disagree. People did know who the jocks were during the RWM/RDS era.
> Real real last point: Would it kill K-Earth to at least
> have a Sunday night show hosted by a knowledgable oldies DJ
> who breaks out the unheard records?
I'm wondering why they have never picked up Dick Bartley's Saturday night program. Remember, the request and contest number is 1-888-222-1965!
<P ID="signature">______________
Member of the Los Angeles, Phoenix Radio, and California TV moderation team</P>
K
Kyle_Hojem
Guest
Now that I'm listening to KRTH again, I do think they need to cut out the harder titles that don't seem to fit with the station, such as "Sweet Home Alabama." It is a good song, but doesn't really fit with the rest of the music.
Someone else mentioned "China Grove." I have yet to hear that one on the station.
> KRTH is not far off target. They've been adding the right
> 70s songs (they should have been adding more 70s that past
> two years).<P ID="signature">______________
Member of the Los Angeles, Phoenix Radio, and California TV moderation team</P>
Someone else mentioned "China Grove." I have yet to hear that one on the station.
> KRTH is not far off target. They've been adding the right
> 70s songs (they should have been adding more 70s that past
> two years).<P ID="signature">______________
Member of the Los Angeles, Phoenix Radio, and California TV moderation team</P>
K
Kyle_Hojem
Guest
The real question is this.....change to what? From what people have said on this board, AAA wouldn't work (I don't exactly agree with that statement but to each his own), CHR/Top 40 would not, more AC would fragment the market, we've all ready got all the spanish stations we can handle, etc.
> The whole problem is that the heritage is mostly living in
> people over 55, who are pretty useless in ad sales. KRTH has
> to either change its core demos or it will change format
> entirely. <P ID="signature">______________
Member of the Los Angeles, Phoenix Radio, and California TV moderation team</P>
> The whole problem is that the heritage is mostly living in
> people over 55, who are pretty useless in ad sales. KRTH has
> to either change its core demos or it will change format
> entirely. <P ID="signature">______________
Member of the Los Angeles, Phoenix Radio, and California TV moderation team</P>
K
Kyle_Hojem
Guest
Re: Selena on KRTH? OH YES, YOU BETTER BELIEVE IT!
Compete with JACK? It would be a bad idea for a CBS station like KRTH to compete with another CBS station for the same audience share. There has to be some defining lines somewhere.
> Folks, face it, if KEARTH is to survive (ie, compete with
> JACK), they need to cater to the 80s and 90s crowd (you know
> the 20 and 30 somethings who buy stuff that advertisers
> target). And yes, that means Selena, and yes, that means
> Hollywood.
> Deal with it.<P ID="signature">______________
Member of the Los Angeles, Phoenix Radio, and California TV moderation team</P>
Compete with JACK? It would be a bad idea for a CBS station like KRTH to compete with another CBS station for the same audience share. There has to be some defining lines somewhere.
> Folks, face it, if KEARTH is to survive (ie, compete with
> JACK), they need to cater to the 80s and 90s crowd (you know
> the 20 and 30 somethings who buy stuff that advertisers
> target). And yes, that means Selena, and yes, that means
> Hollywood.
> Deal with it.<P ID="signature">______________
Member of the Los Angeles, Phoenix Radio, and California TV moderation team</P>
Re: Selena on KRTH? OH YES, YOU BETTER BELIEVE IT!
> Compete with JACK? It would be a bad idea for a CBS station
> like KRTH to compete with another CBS station for the same
> audience share. There has to be some defining lines
> somewhere.
Oops, you're right, I forgot about that...
Look, my point is, if the name KEARTH is to survive in today's world of JACK FM's and KBIGs, it needs to define itself differently, in a more contemporary way. As far as CBS LA goes, I see KEARTH and JACK as two different ways of eating the same pie. Those who don't like the formatic of JACK have the traditional KEARTH to fall back on. And what better way to combat the Stars and KBIGs of the world then with JACK and KEARTH?
>
> > Folks, face it, if KEARTH is to survive (ie, compete with
>
> > JACK), they need to cater to the 80s and 90s crowd (you
> know
> > the 20 and 30 somethings who buy stuff that advertisers
> > target). And yes, that means Selena, and yes, that means
> > Hollywood.
> > Deal with it.
>
> Compete with JACK? It would be a bad idea for a CBS station
> like KRTH to compete with another CBS station for the same
> audience share. There has to be some defining lines
> somewhere.
Oops, you're right, I forgot about that...
Look, my point is, if the name KEARTH is to survive in today's world of JACK FM's and KBIGs, it needs to define itself differently, in a more contemporary way. As far as CBS LA goes, I see KEARTH and JACK as two different ways of eating the same pie. Those who don't like the formatic of JACK have the traditional KEARTH to fall back on. And what better way to combat the Stars and KBIGs of the world then with JACK and KEARTH?
>
> > Folks, face it, if KEARTH is to survive (ie, compete with
>
> > JACK), they need to cater to the 80s and 90s crowd (you
> know
> > the 20 and 30 somethings who buy stuff that advertisers
> > target). And yes, that means Selena, and yes, that means
> > Hollywood.
> > Deal with it.
>
- Status