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September 6+ numbers are out... discuss

Took fast look--country 102.5 #3 overall?
WXKS (AM) losing cume even more etc. but this is 6 plus, right? How many 12 yr olds listen
to Rush Radio anyway? :)

Kiss 108 did get a 10 but in the list it shows up with all the stations getting 1s, etc. ...?
 
oops I mean WKLB is #4 overall...I forgot that WXKS-FM is listed way down on the page
but it's a 10.0. So this really makes KLB #4
 
MRBIboredop said:
Holy Crap Kiss 108 pulled a ten in the 6+ PPM's for September
Click to expand...

And as ratings "grasshopper" Chris Huff noted in today's TRI newsletter, it's the first time in about thirty years that a Boston station's share broke two digits! (The last time that happened, 94.5 back when it was doing classic rock had over a 12 share in 1981.)
 
raccoonradio said:
Took fast look--country 102.5 #3 overall?
WXKS (AM) losing cume even more etc. but this is 6 plus, right? How many 12 yr olds listen
to Rush Radio anyway? :)

Kiss 108 did get a 10 but in the list it shows up with all the stations getting 1s, etc. ...?
Click to expand...

This raises a good question, why is Kiss 108 listed out of order? It should be at the top of the list
 
All those people listening to Kiss 108? Not to mention the usual big numbers for 94.5. I think this alone may disprove the theory that young people are not listening to the radio anymore. No disrespect to any adults here who enjoy these stations, but the fact is most of the people listening to Top 40 and hip-hop, at any given time, are teenagers and 20-somethings. Generally, women over 25 move on to the Mix 104 type of stations. Men grow up, and listen to sports talk, news/talk, or classic rock. So, I think young people are still listening, except maybe they only like two stations?
 
Somebody needs to give Kiss 108 competition. A 10 and still growing, Entercom should flip Mike and make it CHR.
 
mistermicrophone said:
RedWingCJS278 said:
Generally, women over 25 move on to the Mix 104 type of stations.
Click to expand...
Click to expand...

Not true... I'm 28, and have female friends in their 20's, 30's and 40's. I'd say 90% of them listen to Kiss daily.
 
The thought that only teenagers and 20-something's listen to CHR is a very old way of thinking. Things have changed, not just in Boston-- but across the country. Especially stations that are heritage (like KISS 108) having the same morning show and same format for 20+ years sure does make a BIG difference.

I agree, a little competition against KISS would be great. But they better come running on all cylinders with tons of cash to spend in promotions and marketing.
 
Well, hell, I don't know, I guess a lot of adult women are listening to Kiss 108. Can't say I'll ever understand the appeal, but I digress. Mix 104 has very good numbers, so I figured that was where the bulk of the over-25 demographic was. Admittedly, I usually don't seek out detailed ratings numbers, I just glance over the overall numbers. Nothing really ever changes - at least not very often - at the top. Year after year, it's always WBZ, Magic, 94.5, Kiss, so on and so forth.
 
CTListener said:
Generally, they do. Your friends are exceptions to established polling data.
Click to expand...

Except those who carry PPM devices and filled out diaries prior to that, but believe your polls...if you're talking about KISS, they've always been a big W 25- 54 station.
 
How were Matty's numbers with the 18-25 crowd?

I know a lot of folks in that demo who turn to Kiss 108 as the hit music station in town, only to be extremely turned off by Matty and the three songs an hour that get played in the morning. With that generation having grown up around iPods, it's not surprising that they turn to FM and expect the same thing... only to get talk about subjects they couldn't care less about.
 
I’m pretty sure iPod didn’t get it right until around their 3rd or 4th version in 2004. That would mean 7 years under iPod’s shadow; hardly a ‘generation growing up’ on them, but it is a convenient excuse radio people like to use for when their lousy content fails to attract listeners ::)
 
Lucylu said:
I’m pretty sure iPod didn’t get it right until around their 3rd or 4th version in 2004. That would mean 7 years under iPod’s shadow; hardly a ‘generation growing up’ on them, but it is a convenient excuse radio people like to use for when their lousy content fails to attract listeners ::)
Click to expand...

How is it merely a "convenient excuse" when iPod users get exactly what they want: 100 percent songs they like, with no talk? Radio, no matter how much it improves its "lousy content," can never equal that. It can fire all the DJs, but it will still have commercials and legal IDs to squeeze in, and no matter how well researched the music and how tight the playlist, there'll always be a song that sucks, in the opinion of at least one listener -- an instant turn-off that the iPod user never has to deal with. It may only be seven years, but that would take an iPod user from age 13, middle school, to age 20, college. And in two more years, that iPod user is out in the workforce and still not listening to radio for music, and there's no reason to believe he ever will.
 
CTListener said:
Lucylu said:
I’m pretty sure iPod didn’t get it right until around their 3rd or 4th version in 2004. That would mean 7 years under iPod’s shadow; hardly a ‘generation growing up’ on them, but it is a convenient excuse radio people like to use for when their lousy content fails to attract listeners ::)
Click to expand...

How is it merely a "convenient excuse" when iPod users get exactly what they want: 100 percent songs they like, with no talk? Radio, no matter how much it improves its "lousy content," can never equal that. It can fire all the DJs, but it will still have commercials and legal IDs to squeeze in, and no matter how well researched the music and how tight the playlist, there'll always be a song that sucks, in the opinion of at least one listener -- an instant turn-off that the iPod user never has to deal with. It may only be seven years, but that would take an iPod user from age 13, middle school, to age 20, college. And in two more years, that iPod user is out in the workforce and still not listening to radio for music, and there's no reason to believe he ever will.
Click to expand...

But there is a companionship quality that radio brings, especially in morning drive, that you just can't get from an iPod.
 
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