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SEPTEMBER PPMs

P

Parttimer

I almost hesitate to start this thread, since the great preference of this board is to discuss stations with no ratings... but among stations with listeners, here's what's going on....


Steelers drive the month...The Fan is the biggest gainer, up a full point... DVE also up... 970's cume even doubled, for what that's worth .

But the 2nd largest gain is Q92.9, now less than half a point behind Star (and they are clearly aimed at Star).

WAMO's numbers slipped for the first time. Change in cume is minimal, but their playlist is really short, and they seem to be getting a little more tune-out (6+ number is down 20%). It might be my imagination, but it actually seems like the signal on the translator has improved recently, maybe better processing.

And now for the numbers you've really been waiting for, Frankie Day beat KQV. And WEDO showed, averaging over 500 listeners per day (Just to put that in perspective, DVE is about 25,000 per day)

Is WKZV on the air today?.
 
1) What about WSHH? They are still leading AC. What are they doing right?

2) Would full-time music on 620 be a good idea and put all the medicine shows on 770?

3) Who plays more music than KQV and KDKA combined?
 
How true, Part...the most boring board ever...question: is q929 an example of just adding currents and getting listeners by accident? People who may not even know what station they're hearing, but stop because they like the song, or recognize the song?...don't get it. I've been here for 20 years(so I'm not even aware of alot of the stations discussed on this board), but it would be interesting to see the 92.9 frequency get over a 3 for the first time since I've been here.
 
MsMusicRadio said:
Would full-time music on 620 be a good idea and put all the medicine shows on 770?
Click to expand...

Yes, under the right circumstances. I have even suggested this to Bob on several occasions in the past.
But, that is not his plan for the stations.

C.
 
It's not just the Pittsburgh board. On several boards there is more discussion of obscure stations with no ratings than popular stations with lot's of listeners. Many of these non/low rated stations attract more attention here than they could ever dream of getting in the real world.
 
Jay F said:
It's not just the Pittsburgh board. On several boards there is more discussion of obscure stations with no ratings than popular stations with lot's of listeners. Many of these non/low rated stations attract more attention here than they could ever dream of getting in the real world.
Click to expand...


The minority usually at times are the loudest. Same goes for many posters on this board.
 
MsMusicRadio said:
1) What about WSHH? They are still leading AC. What are they doing right?

2) Would full-time music on 620 be a good idea and put all the medicine shows on 770?

3) Who plays more music than KQV and KDKA combined?
Click to expand...

WSHH is still the leading AC but the demos are heavy with 55+.
 
Parttimer said:
MsMusicRadio said:
1) What about WSHH? They are still leading AC. What are they doing right?

2) Would full-time music on 620 be a good idea and put all the medicine shows on 770?

3) Who plays more music than KQV and KDKA combined?
Click to expand...

WSHH is still the leading AC but the demos are heavy with 55+.
Click to expand...

Like many Mainstream ACs.
 
Seltzer said:
Parttimer said:
MsMusicRadio said:
1) What about WSHH? They are still leading AC. What are they doing right?

2) Would full-time music on 620 be a good idea and put all the medicine shows on 770?

3) Who plays more music than KQV and KDKA combined?
Click to expand...

WSHH is still the leading AC but the demos are heavy with 55+.
Click to expand...

Like many Mainstream ACs.
Click to expand...

Some mainstream ACs nationally have surprisingly high 25-54 numbers. The thing is ACs are often on in the office and meters pick up that listening. In the market I'm in the mainstream AC even get's decent 18-34 ratings.
 
I think there's something to that as far as office listening goes. A lot of people don't have the option of listening to their own personal station at work and have to listen to something that everyone can collectively agree on (or at least acquiesce to and not be driven insane by). I think the consultants have missed this for years as all that has been pushed is hyper-narrow formatting out of the mistaken belief that people will only listen to one genre and/or time period. Judging by the playlists in others mp3 players that I've seen, their musical selections run the gamut.
 
I should probably keep my trap shut, but let me just say-

What happens everytime someone wants to talk about a major station? Let's say WDVE.

Message boards are alive with topics on WDVE and how it is becoming FM's KDKA. You'll read how the songs they are playing now are usually NOT AS CONTEMPORARY AS 3WS, or how Jim Krenn is mailing it in, or something like that.

And every time we say something like this, usually the same posters shoot down the conversation with-

A- WDVE gets better ratings among men than any station in the history of the world. Implied message- Shut up, you don't know what you're talking about.

B- Your complaint about the music on WDVE (or any station, for that matter) is your own personal issue. The station is successful and tremendous market research shows that people like what they're playing. Implied message- Shut up, you don't know what you're talking about.

Perhaps it is the goal of every message board poster to have some sort of Walter Mitty-esque power or influence cloaked behind anonymity, so they won't have to face up to their words.

In that case, we would be discussing major radio stations.

But when every conversation about them seem to be nipped in the bud, then what is left to discuss but the minor AMs, be it someone saying "Porky is now on AM 1720" or a guy trying to be an up-and-comer promoting his show on the same station?

There's an arguement that can be made that talking about the minor AMs on this board is akin to talking about the minor leagues on a baseball board.

And I can assure you, if every poster who questioned a manager's moves on a baseball board was met with "The manager is paid hundreds of thousands of dollars and has access to the finest scouting reports known to man. He knows what he's doing when he bats the pitcher fourth," then if the board had any activity at all, it would be about the minor leagues!!!
 
To quote my favorite Monty Python sketch, "I could just be arguing with you in my spare time."

I generally boil down to a couple of themes.... people rip stations because the stations play something other than what they personally like. Urban's the biggest example.... every time a format flip comes up there's a contingent that calls for the station to go Urban. I like to point out that Urban's not usually a good business choice, and that's why you don't hear more of it. Despite WAMO's over-achievement in audience response for their limited signals, I'd be interested to know if they're doing any business yet.

And while DVE does in fact play songs that have been in the same rotation for 30 years now, and Krenn is mailing it in, they have no reason to change ("yeah, we're #1 and printing money, but this guy on the internet thinks we're boring so we better look at changing it up and playing hair bands.") In fact, they do something that's borderline brilliant... they have a category that rotates every couple of hours that is current, mostly Alternative/AAA stuff.... (I've heard artists like the Raconteurs and the Decembrists in that spot). There isn't a classic rock-based station anywhere that could get away with that.. and they get no credit for it from anyone.

Very rarely do corporate cash cows have the luxury of being preemptive and risking the farm. Unfortunately, they usually have to wait until it's definitively broken before market forces give them the option of fixing it.
 
On another subject, I'm curious if anyone has any numbers regarding the afternoon drive sportstalk battle between Mark Madden and Seibel, Starkey and Miller. I would imagine Madden's numbers are about to go through the roof with the Pens season starting up.
 
I do know that the Fan's highest rated daypart is middays, when they have no competition.

Overall they are #5 in men 25-54.
 
Interesting Fan numbers, I thought they would be much better.
Any idea what the Fan morning show or afternoon show numbers are? One would think the only all sports morning show is doing very well.
Any truth that they are competing nicely with the WXDX morning show? I wonder if Seibel's absence hurt the afternoon numbers?
Sorry, a lot of questions.
 
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