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andreajesus
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and a new #1 - this one being a total surprise! - https://ratings.****************/cgi-bin/rol.exe/arb001
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September was apparently a very bad month for WWPR 105.1. According to AllAccess, the hip hop station fell from #5 to #12, 18-34. It also dropped from #4-#9 18-49. In the 6+ beauty contest, Power 105.1 was slightly below country station WNSH, and tied with WOR AM.
OTOH, WPAT FM, Amor 93.1 appears to be on the rise. It moved up to #3 among 18-34, and #6 18-49. Apparently the idea of mixing in lots of bachata music along with Spanish A/C over the past couple years has turned out to be a winning formula.
OTOH, WPAT FM, Amor 93.1 appears to be on the rise. It moved up to #3 among 18-34, and #6 18-49. Apparently the idea of mixing in lots of bachata music along with Spanish A/C over the past couple years has turned out to be a winning formula.
Looking at the demographic breakdown at AllAccess.com, it appears WCBS-FM's jump to #1 was fueled by a huge jump in 25-54. Meanwhile, WSKQ was #1 in 18-34 and 18-49.
https://www.allaccess.com/net-news/...rch-director-inc-exclusive-september-ppm-anal
https://www.allaccess.com/net-news/...rch-director-inc-exclusive-september-ppm-anal
But that is a comparison of August to September. It's still not at the level it was at late last year. Interestingly, it was down from late last year going into January, February and March.
40% of that number is due to 3 households. Keep watching; this is a developing story.
Sounds juicy. Did paid WSKQ shills manage to get on the Nielsen NYC panel and use the opportunity to record extensive and exclusive listening to WSKQ on their PPMs?
Yes, and in AQH persons in 18-34 it is at half the January-February average. WQHT is off 25% and WBLS is up about 5% even if their core is somewhat older. WHTZ is also off by about 15% in 18-34 AQH persons.
August and September were down and downer for WQHT which, prior to then, had been recovering from the bottom of the virus loss rather well.
In 25-54, WPAT is at a point equal to the January and February average in AQH persons.
Bachata, among Dominicans, is part of A/C. The issue is that Bachata has very limited appeal among those of any other nationality.
Nah. Just a very atypical household.
This is the risk of a very small sample size.
Panels are recruited anonymously from locations very far away. Even in the case of personal recruitment, the addresses are pre-assigned by a computer.
This is simply a "perfect PPM storm" of a highly weighted geographic area, a highly weighted demo and unusually addicted listeners. It's a common issue with ethnic recruiting as it's hard to get participants who will give out personal data.
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Remember when there were some radio "experts" that insisted country wouldnt come back to NY.
Too bad there isnt an @OldTakesExposed for radio.
Country music changed its sound. It wasn't going to come back to NY when Randy Travis was singing about how his love was deeper than the holler or when Tim McGraw was singing about where the green grass grows. The sound now is a lot less rural, both in content and instrumentation. It still doesn't connect with New Yorkers per se, many of whom are hard-wired to rhythmic by ethnicity, but it does well enough on S.I., L.I. and in the New Jersey and Connecticut suburbs for WNSH to scratch out a share that makes sense commercially. If the genre were to take another traditionalist turn, New York would be without a country station again in a matter of months.
WNSH is at about the same share as it was in the third quarter of last year, and in the target of 25-54 it wanders around 16th to 18th in rank. It is currently ranked just below WNYL, WWPR and WNYC-FM
Remember that the NYC radio metro is 20,000,000 and the City and Boroughs are just 8,000,000. So 60% of the market is in the suburbs.
And there is only a tiny part of Fairfield County, CT in the radio metro. No other part of CT.
Keep in mind that radio MSAs are not always the same as the Federal Government MSAs. One is Metro Survey Area, the other is Metropolitan Statistical Area. The radio metro is based on radio coverage and listening, the government one based on a number of economic factors.
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I didn't say, or even imply, that it covered anything but extreme lower Fairfield County -- Greenwich, Darien, Westport, maybe one or two smaller towns. Those are NYC's Connecticut suburbs. The others are exurbs, and yes, I realize that they're in the Danbury, Bridgeport or New Haven markets.
My impression when you said "the CT suburbs" along with NJ and Long Island you were tacitly giving that area parity; in fact, its only just over 300,000 total population which is about 1.3% of the metro.
But they were saying that just 2 yrs ago - country sound didnt change in last 2 yrs.
Probably goes even less traditional.
Gabby Barrett is in the billboard top 40 airplay chart at #6 with song that went to #1 on the country chart.
Kane Brown who is also in the country top 10 has a song on that top 40 chart at #14.
& props to Tim - not only is he married to Faith but he had a top 10 in 1994 & has a song in the billboard country airplay top 10 this wk - staying power.
Yes - but to kinda quote the Poltergiest girl - theyre still here.
I think what we were talking about at the time was a full NYC signal such as WNEW or WPLJ going country.
This was a New Jersey religious station that was off the grid, and was bought by Cumulus that flipped it for a move-in. Sort of a different situation.
Well we are in football season so keep moving those goalposts.
there's no goal post moving. He's explaining "how" NY ended up with a country station and it wasn't because they anticipated it to do well as a stand alone. Today it is still on the air even after the sale to Entercom but not exactly a ratings success despite the popularity of the genre nationwide. It's primarily a suburban station with a poor signal in Manhattan.
60% of the NY MSA is "Suburban" and not in NYC or the Boroughs. And the station is located just to the west of Manhattan. It's biggest issue is that it is considerably blocked in reaching Long Island due to the NYC skyline.
In the long run, with the connected car and other online listening becoming more reliable, the RF signal will be used more to introduce the station to the listener and then online will become the go to for that person.
As it is right now, the RF signal is still easier to use.
there are too many interruptions in the programming due to the swiss army knife of a smart device and the lack of portable internet radios and towers for that to be practical. 5G promises to improve on that and localization will again become the deciding factor per market on what a person wants to listen to.
I think the key is in the NYC daily commuter.
Just as people who move to Florida and bring their sports teams and politics with them, they will bring their radio listening habits with them as well wherever they go.
In essence it has been happening for years with the megablasters in NYC with 100 mile commuters. Even with the local stations, they were tuning into the 50kw when they could recieve them and the locals were there for those who stayed around their respective areas.
The WNSH eastern signal problems will become a thing of the past.
It comes down to relate-ability and dependability combined with the ease of operation as it always has been.
Jeff in Sa-ra-so-ta!
Its a country station in the NY market ratings.
Ifs ands buts nuts etc etc.
If i had made a bet with fanduel or draftkings that NY would not get a country station - then lost the bet - but gave them those reasons why its not a loss - they would still be laughing.
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