I worked for WMPI in Scottsburg on April 3, 1974 when the tornadoes swept through this area, devastating Brandenburg and causing a lot of damage throughout Kentuckiana.
We could have potted up WAVE 3 that day too, and there would have been weather coverage coming out the speakers. But we would have been embarrassed to do that, even if we'd had permission!
All the "real radio stations" had sufficient staff to cover a real event that affected the area. We didn't have a lot, but we covered it with as many people as we could as best we could. We gave it a Scott County Indiana flavor- eastern Scott County, Lexington and Blocher, were hard hit that day.
Had we potted up WAVE- you would have heard the weather man say, "As you can see from the radar, these storms are widespread and moving quickly." Of course, that would have made sense on television. But on radio, the Television context is out of place.
Simulcasting the television is cheap and requires absolutely no talent. It doesn't give you any more perspective at all, unlike the award winning WHAS radio coverage of that day 37 years ago, which gave lots of listener perspective and one caller after another giving reports of damage in their own neighborhoods, something television couldn't begin to do.
That's what Bob was lamenting. We've lost something. But you're right, at least someone potted up WAVE. That's better than Coast to Coast. But it's not what it could have been.