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Sherman Baldwin beating feet back to Berkshires?

the professor said:
Actually the original poster was more right than you thought. Sherman did make a verbal commitment to the Vox people in the Berkshires to quit WROW and become the station manager at WNAW while continuing the morning show on WUPE. The announcement was made by the Market Manager to all staff and clients. Sherman then backed out of the deal at the last minute left WUPE by writing an e-mail to the Market Manager and PD on Sunday the 14th saying he was going to go to WROW fulltime and he was done as of right thern. No notice at all and didn't show up on the 15th. real professional. The he was upset they wouldn't simulcast his Albany show on their three AM's over there. That is the real deal. I don't blame Sherman for not wanting to stay where he was but I do blame him for treating them so shabbily. Shame on him.
Click to expand...

Wow, Shemp is pretty low rent. That falls into the "what goes around..." category because he's working for Jimmy Morel and that trap will spring before the Spring '09 numbers are in (can we say "Cudmore" or "Condon" boys and girls? That's what I'm hearing inside Johnson Road.)

We may now can the 'BZ talk too. WBZ is a Heritage Class Act and places a very high priority on integrity, second only to being from Boston for air talent, and Shemp apparently falls flat on both. Well, that and a complete lack of any talent "ZZZzzzzzzzzz"
 
Now that WROW and Talk1300 have evenly split the 3.8 share available after WGY eats the major portion of the newstalk ratings pie, it's time for Sherman to stop beating his breast "we're number two in the afternoon" because it really just doesn't matter. They'll be divvying up that 3.8 in various combinations from now until who knows when UNLESS one of the two talkers simulcasts on FM - rumor is that Pamal will either devote JAMZ or EDGE to the 590 simulcast - while over at Talk1300, Vandenburgh is also looking into adding an FM signal.
 
In all honesty Johnny the AM vs. FM thing isn't an issue. Content is the issue. You can have all the signals in the market but if you do not have compelling content you do not have an audience. Nobody in the market, in any format, has anything even close to compelling content. Worse, their calling cards on the web are not only limited to sites (unless I am wrong not a single station in the market has a Twitter, Facebook, Myspace or other social networking site - or iTunes presence) but those sites are just as void of content as the air signals, or where there is content it is a pain in the rump to ferret out of their confusing home pages (no listener should be more than 2 clicks away from their destination - max, on any web site).

It's like back in the day of TV Guide and instead of putting details of your TV station content in there you just leave space holders or blanks. Just like in 1963 when we all checked the TV guide before turning on the box, today we all check the web before selecting a station. Any radio company than cannot accomplish tasks that are cake for pre-teens (maintaining a vibrant Myspace page for example) is not going to entice me to their air product.
 
"In all honesty Johnny the AM vs. FM thing isn't an issue. Content is the issue. You can have all the signals in the market but if you do not have compelling content you do not have an audience. "

MT1, in one sentence, you have nailed it. Very well said. Content is ALWAYS the bottom line--especially so in the current climate. And this is the reality of which most of radio is still in denial--managers are focused on budgeting, sales, and adding FM sticks to AM talk stations that often have unresolved content issues. In short they are focused on everything except the one thing that drives everything else-content. And yes, content with profit potential sometimes requires an investment and an element of risk, but what of value in this life does not require those things?
 
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