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Since Houston now has an MLS team...

Who will carry the games En Espanol? Mi Dinero is on KLTN (Estereo Latino) or KOVE (Recuerdos 106.5). And I think KZJL (SuperCanal 61) will carry those games on Broadcast TV. Believe me, with the booming Hispanic population, MLS now reaches 6 out of 17 US cities with a large, Latino population. I think MLS need to reach to the Hispanics more.
 
> Who will carry the games En Espanol? Mi Dinero is on KLTN
> (Estereo Latino) or KOVE (Recuerdos 106.5).

It will be an AM. The MLS gets very little interest among spanish dominant Hispanics, so it may be a small AM.

> And I think KZJL
> (SuperCanal 61) will carry those games on Broadcast TV.
> Believe me, with the booming Hispanic population, MLS now
> reaches 6 out of 17 US cities with a large, Latino
> population. I think MLS need to reach to the Hispanics more.
>

Mexican soccer fans like Mexican soccer. They do not like MLS, which is gringo soccer.
 
> Mexican soccer fans like Mexican soccer. They do not like
> MLS, which is gringo soccer.

Out of honest curiosity, why is that? Is it because Mexican Soccer originates from Mexico, therefore there is that psychological connection? Or is it because something about the game is different (rules, etc.)?

Just curious.
 
>> It will be an AM. The MLS gets very little interest among
> spanish dominant Hispanics, so it may be a small AM.
>
> >
> Mexican soccer fans do not like
> MLS, which is gringo soccer.
>
I think MLS might probably expand to San Diego, Phoenix, Las Vegas, San Antonio, Miami, Tampa Bay, San Jose, and Sacramento-Cities with a large Hispanic population. It also could reach out to Soccer Moms, as they take their kids out to the game, and they can do their shopping over at Wal-Mart-And get back in time to pick them up.
 
> According to The Chronicle, FSN-Houston will be the Flagship station for The Dynamos; KHLM-TV Channel 43(Which is unavailable on Time Warner)will carry all of the games en Espanol; and Liberman Radio's KEYH (850 AM-a Full powered station) will provide radio coverage-Also en Espanol. Oliver Luck has announced there will be no radio coverage in English. National Broadcast Coverage will be provided by ESPN 2 or HDNet. ABC (A Broadcast Network)will only carry the All-Star Game AND The MLS Championship Game in November.
 
> > Mexican soccer fans like Mexican soccer. They do not like
> > MLS, which is gringo soccer.
>
> Out of honest curiosity, why is that? Is it because Mexican
> Soccer originates from Mexico, therefore there is that
> psychological connection? Or is it because something about
> the game is different (rules, etc.)?

Two things... first is the emotional tie with the team you followed as a kid. Second is the fact they play better soccer and cuss in Spanish.
 
> > According to The Chronicle, FSN-Houston will be the
> Flagship station for The Dynamos; KHLM-TV Channel 43(Which
> is unavailable on Time Warner)will carry all of the games en
> Espanol; and Liberman Radio's KEYH (850 AM-a Full powered
> station) will provide radio coverage-

Hahaha. Full poowered? 185 watts after sunset is the power on that one.

It does not matter. This is a sales proposition, not an anudience one. In LA, over 10 years on two different 50 kw stations, the MLS does nothing but dump all the audience of the station they are on... literlly nobody cares.
 
> > > According to The Chronicle, FSN-Houston will be the
> > Flagship station for The Dynamos; KHLM-TV Channel 43(Which
>
> > is unavailable on Time Warner)will carry all of the games
> en
> > Espanol; and Liberman Radio's KEYH (850 AM-a Full powered
> > station) will provide radio coverage-
>
> Hahaha. Full poowered? 185 watts after sunset is the power
> on that one.
>
> It does not matter. This is a sales proposition, not an
> anudience one. In LA, over 10 years on two different 50 kw
> stations, the MLS does nothing but dump all the audience of
> the station they are on... literlly nobody cares.
>

In a recent harris poll ranking American's favorite sports, Soccer was way at the bottom with 1 percent versus football which had 33 percent (the highest on the list.)
Now personally, I hate football and wish baseball and basketball were dominating that list but they're not.
There aren't really many people who were born in this country who watch American soccer.

People who come here from Mexico or Brazil would rather get online and watch streaming video of their favorite teams than an American-based team they have no interest in.

Many Hispanics who assimilate learn to like American sports like our version of "football" or the NBA.

The Dynamos will probably never hold a candle in popularity to the Astros or the Rockets.
 
> Hahaha. Full poowered? 185 watts after sunset is the power
> on that one.

Although if you are in the main lobe the night signal on 850 is actually quite good--it's a pretty tight pattern. But yes, it completely misses way too much of the metro area. And the FM simulcast on 101.7 is a non-factor for most of the market.

> the MLS does nothing but dump all the audience of
> the station they are on... literlly nobody cares.

Although it had long been thought Houston would be a good market for the MLS, it just might turn out to be a dud. David, your observations about Hispanic sports preferences seem to be on the mark.

Of course, the team has gotten off on two wrong feet--they pissed off the Hispanic population with the initial "1836" name, then pissed off a lot of Anglos by dumping it. Should have played it safe to begin with, I guess.

Reversing the latest name to Dynamo Houston would have made it more "soccer like."
 
> > > Mexican soccer fans like Mexican soccer. They do not
> like
> > > MLS, which is gringo soccer.
> Two things... first is the emotional tie with the team you
> followed as a kid. Second is the fact they play better
> soccer and cuss in Spanish.
> The Mexicans are HUGE soccer fans. They take this sport very religiously. Wrestling is Numero Dos. They love to watch WWE as much as we do-and WWE's style of wrestling is much more of Lucha Libre-Where All Wrestlers wear their masks to protect themselves from their real identity. It has been in their blood from one generation after another.
 
> > > > Mexican soccer fans like Mexican soccer. They do not
> > like
> > > > MLS, which is gringo soccer.
> > Two things... first is the emotional tie with the team you
>
> > followed as a kid. Second is the fact they play better
> > soccer and cuss in Spanish.

> The Mexicans are HUGE soccer fans. They take this sport
> very religiously.

Yes, soccer is the most-favored sport. But Spanish dominants almost exclusively prefer Mexican League soccer, as it is what they grew up on.

> Wrestling is Numero Dos.

Actually, it is Boxing in #2. Wrestling is a distant 5th, after baseball (beisból) and basketball (growing in urban Mexico rapidly). It may even be behind bullfigting and (BLEEP) fighting in interest today.

> They love to
> watch WWE as much as we do-and WWE's style of wrestling is
> much more of Lucha Libre-Where All Wrestlers wear their
> masks to protect themselves from their real identity. It has
> been in their blood from one generation after another.

In Mexico, wrestling is pretty much a thing of the past. The era of the Blue Demon and El Santo wrestling movies was over 25 or 30 years ago.

Since most Spanish dominants who would listen to radio sports are born outside the US, what works in Mexico is what works here.
 
>
> > the MLS does nothing but dump all the audience of
> > the station they are on... literlly nobody cares.
>
> Although it had long been thought Houston would be a good
> market for the MLS, it just might turn out to be a dud.
> David, your observations about Hispanic sports preferences
> seem to be on the mark.

I signed the Galxy for KTNQ in 1996, and let the contract go to another station 3 years later. It was a disaster... nobody cared. We had a 4-hour sports talk block 5 to 9 PM, and seldom did a caller want to say something about the LA Galaxy. But mention Chivas or America or Necaxa and the phones would not quit!
 
> I signed the Galxy for KTNQ in 1996, and let the contract go
> to another station 3 years later. It was a disaster...
> nobody cared.

I do wonder what following MLS had in 1996 - Wasn't that their first season?

It's probably also because MLS isn't a large league. How much excitement can a league create when it has 12 teams and one third are owned by one guy from Denver (Anshutz owns 4 teams - owned 5 until yesterday when he announced the sale of the MetroStars to Red Bull)?

In its short history it has already had teams move (San Jose Earthquake - to, I believe, Houston). I don't know that MLS could ever have a huge following (whether white, or Mexican) - at least not enough to justify airing games and/or talk shows about it.

Just my opinion.
 
>
> I do wonder what following MLS had in 1996 - Wasn't that
> their first season?

96-97 was first season.

> It's probably also because MLS isn't a large league. How
> much excitement can a league create when it has 12 teams and
> one third are owned by one guy from Denver (Anshutz owns 4
> teams - owned 5 until yesterday when he announced the sale
> of the MetroStars to Red Bull)?

Nobody in the Hispanic world mushc cares about the owner... they don't even care about the league as it is not competitive in quality with international soccer epople are used to from Mexico, guatemala, El salvador, Colombia, etc.
 
Please, stop with the speculation on expansion. The league is pretty solid the way it is and if there is any expansion it will probably be in Toronto. This is not the NASL. MLS has already failed in two of the markets you mentioned and the Sacramento/Bay Area is where the Dynamo are coming from.

As for the soccer-mom comment, you'll find that families make up the bulk of MLS ticket buyers as the price is much better than what you'll find in the other major sports leagues which is why MLS regularly outdraws the NHL.

However, as broadcasts go, the MLS has been a disaster on both the national and regional level. Two of the most inovative owners in the league, Kraft and AEG gave up on the Quakes and Lamar Hunt has backed out in KC. If the Dynamo are going to succeed they will need people in the seats. A broadcast deal is not essential.

BTW, I liked the 1836 name. Sorry if part of the population didn't like it. but going with the same logic that forced the name change, then when will the Revolution change their name to appease the English?

> >> It will be an AM. The MLS gets very little interest among
>
> > spanish dominant Hispanics, so it may be a small AM.
> >
> > >
> > Mexican soccer fans do not like
> > MLS, which is gringo soccer.
> >
> I think MLS might probably expand to San Diego, Phoenix,
> Las Vegas, San Antonio, Miami, Tampa Bay, San Jose, and
> Sacramento-Cities with a large Hispanic population. It also
> could reach out to Soccer Moms, as they take their kids out
> to the game, and they can do their shopping over at
> Wal-Mart-And get back in time to pick them up.
>
 
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