94.7 WKXI was originally owned by me,, my bro-in-law Cliff Thomas, and his brother Ed Thomas, from 1971-78, dba TAB (Thomas And Bowab) Bcstg, studio at 2662 Bailey Ave, xmtr on Terry Rd (old WWHO site). Bob O'Brien came into the deal 5 years later.
WRBC 1300 studio/xmtr on North State St, owned by Rebel Bcstg (the Wright family, local soft drink bottler, and McCarty family, owners of Jitney Jungle). WRBC had gone from successful Top 40 to NBC's NIS all-news in 1975... that project failed, so RBC then went with automated soft-AC syndication, The Entertainers. Things weren't going well, and it became known that McCarty/Wright was ready to sell.
There were two black FMs (us and JMI); no other market in the US had more than one, most had none. We felt 1300 could wipe out 1550 WOKJ (and it did), and 94.7 could fill a great void.
We (TAB) approached them about buying RBC. We recognized the void in FM Top 40, wanted to change 94.7 to that format, but didn't want to give up on our black format at 94.7 ... idea was to move black KXI over to 1300 and free up 94.7 for Top 40. At the same time we were negotiating to acquire 1300, it turns out that the owners of WLOX TV (Love family) Biloxi were looking to acquire a Jackson broadcast property.
The result was that TAB-94.7 acquired 1300, and SIMULTANEOUSLY, WLOX acquired 53% of TAB Broadcasting, owner of a 94.7/1300 combo... in late 1978. We (TAB) went from 100/% of 94.7 to 47% of 94.7/1300. We changed 1300 WRBC to 1300 WKXI ... intended to change WKXI FM calls to WTYX immediately ... but the owner of 1590 AM filed a ridiculous petition with the FCC to deny the call change ... claiming that the calls were too similar to WTIX, and that we were misleading the public into thinking that we were associated with that legendary New Orleans AM station, 180 miles away.
94.7 went ahead with contemporary format, using TM Productions' tape syndicated format called "3000 R Stereo Rock." Used the same automation system that WRBC had purchased for executing The Entertainers format. We called it "94 Tyx" and gave legal ID once hourly as WKXI FM, until the call change was eventually approved.
At the time, WQUE 93.3 New Orleans, and other stations in other markets, were using the TM format and doing quite well. Two years earlier, WQUE was #1 in the market (O'Brien had worked there). Our idea was that it would not hold up against live FM competition, but it would be fine for a while since the FM dial was devoid of top 40 (ZZQ was AoR, WLIN was beautiful music, 96.3 was religious, JMI was black).
I only stayed around a few months after the merger, but kept my part ownership (24%) and went on to build cable TV systems. Jim Chick oversaw the automation system.
In the StereoRock format, each sweep was predictable: played two currents recorded back-to-back on the tape, followed by the titles back-announced on the same tape (canned voice of Johnny Borders, legendary Dallas DJ)... then played one cut off the Recurrent tape, unannounced, then segued into either one or two oldies, unannounced, until the next stop set came up.
Yes, for a year or two, 1300 and 94.7 shared the old WRBC building on North State. Rebel Bcstg owners kept ownership of the building, sold only the license and equipment. I remember them telling us that the property had immense commercial value for future development, and we would eventually have to relocate. The facilities did relocate within a few years, to the Beasley Rd site very close by.
At the time, FCC rules allowed moving an AM station to move 2 miles or less with a minimum of data submission ... believe it was classified as a "minor change" - and the Beasley Rd move was within 2 miles.
I moved back home to Mobile, so I haven't seen the old WRBC building lately, but I know it was still there at least 25 years after the Rebel principals told us they would execute grandiose plans with the property, so valuable bcuz of its frontage on State Street.
94.7 seemed to slowly evolve to live execution ... going live in some dayparts, then back to automation in less critical times. I remember when ZZQ went country, leaving the AoR void, we went AoRish at night with a DJ named Kevin (last name started with a V) ... when the decision was made to pull back on that, and stay true to top 40 around the clock, there were lotsa protests.
Along the way, WQMV 98.7 went from a short tower in Vicksburg to a somewhat taller one a little closer to Jackson ... went up against 94.7 as "Q-99" but it never made any impact.
One other name I recall from about that time was a DJ named Freddy Mertz, probably not his real name, but copied from the next door neighbor in I Love Lucy.
1590 was Top 40 at the time 94 TYX premiered, but as a top-of-the-dial AM, it had no significance. 62 JDX was still very viable, but AM Top 40 days were numbered, and a music-intensive FM would eventually overcome them.
The automation system for 94 Tyx didn't always work well, and I believe that was due to it being in a high RF field, as the 1300 tower was right outside the window.
Interesting aside: my bro-in-law Cliff (now deceased) would many years later be part owner of 93.9 WVIV, the other component of the 93.9/94.7 combo.