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Since Jack and Rock 93.9's days appear to be numbered...

the golden boy said:
92.7 would not be a good candidate for rock, in my opinion. I live in north Jackson and I don't get a clear signal in my car and I get no reception in my house. A rock format really wouldn't reach it's target audience effectively. Having the old blues format wouldn't hurt me one bit, though.
Click to expand...

Who says the 92.7 translator will stay where it is? Considering what Ken Rainey did with the current 99.1 translator, I'd say a move and / or frequency change for 92.7 might be in the future.
Of course... this is just speculation on my part. I have no idea what New South will actually do with the translator.

RFB
 
It's offical. WWJK is listed on the K-Love station list along with WJXN-FM. That means that K-Love engineers have sucessfully integrated the station into it's radio network. I have not checked Air1's web site but I imagine at this point that 93.9 is integrated into Air1's network.
 
I think that since K-Love is now on 94.7 FM and drop K-Love on 100.9 FM to put active or new rock format on the air, plus 100.9 FM will cover the whole metro area instead 93.9 FM only covered half of metro area
 
EMF has changed the call letters for K-love on 94.7 from WWJK to WJLV. So with the call letter change Jack FM is a fading memory. A fitting ending for the end of an era of Jack FM
 
flytrap said:
Could it be on 100.9? Someone mentioned 780AM may be getting 92.7 translator. I doubt many people would listen to rock on AM anymore but with an FM translator it would help. 92.7 is too flea power to do any real damage. There is an 10,000 watt AM station called "The Gump" in Montgomery, AL that plays rock that has a little 80 watt translator so who knows.
Click to expand...

The Gump has a permit to bump up to 99 watts. Remember, with translators, location is the most important thing. 99 watts can cover Jackson from the right location. I'm sure of it; it's not nearly as spread out as Memphis or Birmingham or even Montgomery. Strategic placement and 780/99.1 would be a viable combo. What's the tallest building downtown, and can it host a translator? ;)

If you really want to know the potential for this sort of pairing, check out the Birmingham or Montgomery pages on my website and look at all the HD or AM to translator stations that are operating. Montgomery has five and Birmingham has four with a fifth in the works and a sixth in waiting. Some of the Birmingham ones have 80-99 watts but cover the core of the market and most of them are showing up in the ratings already.

Putting AM or HD subchannels on translators has been a huge thing in this state but it seems like Mississippi has not embraced this… yet.
 
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